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Recently had Peter McLaughlin as a guest on the Brief to Scale podcast - check out the episode for some great insights on how Supercell's UA creative strategy.
A new Brief to Scale episode is now out, and this time Peter McLaughlin shares some amazing insights on how @supercell thinks about UA creatives.
In this episode, Peter talks about:
- His weekly routine as a UA Creative Producer
- The importance of a diversified creative mix
- Creative testing strategies
- Collaboration between performance and brand teams
- Supercell's creative feedback loop
and much more. Link to episode in comments.
Andreas Stenman retweeted
Our latest customer story with @sybogames is live! ⭐️
Read more below on how they moved their UA creative process away from spreadsheets and into Focal - resulting in a more automated setup that will scale as they ramp up creative production even further.
Going back to the basics with the latest update in Focal 🔎
Searching for creative assets is now a lot faster and more flexible - from a universal search that automatically scans through names, tags and other asset metadata, to AND/OR and negative filtering options.
Andreas Stenman retweeted
↗️ When you export assets from Focal, we now automatically store external metadata like the Youtube url.
This makes it easy to keep track of your youtube videos and copy the url into Google Ads when building new campaigns. Send us a message to try this out today!
Anyone more serious about creative testing should start by implementing good naming conventions.
Here's a guide on how to get started and a list of potential creative variables to consider adding: focal.inc/comparison/the-com…
We believe that any tool you are using to manage your performance creative assets should be seamlessly connected to the media channels.
When you're producing and testing tens or even hundreds of assets every week, there is a lot of time wasted on downloading and uploading files.
New section on what is turning into the most popular feature for @FocalHQ..(shoutout @huseyingayiran for the icon 😎)
How to update the asset names across your entire library with just a few clicks
Andreas Stenman retweeted
Yesterday, we hosted the first Creative – Scaled event together with @SmallGiantGames.
With over 30 attendees from user acquisition and performance creative in gaming, we shared insights and learnings, first in the shape of a panel discussion and later in a casual format with bagels and beverages.
Special thanks to Maria Vilko (@zynga /@SmallGiantGames ) and Toni Kontinen (@supercell) for lighting up the room with your stories.
Our team will be at @SlushHQ and several side events this week – come and say hi if you see us!
Ever since we started building Focal, we have heard about the challenge of messy Google Drives with files naming conventions all over the place.
We just rolled out automatic naming conventions to tackle this - always up-to-date file names without the manual work!
Andreas Stenman retweeted
Manson Chen (Parabolica ex @CashApp & @calm) and the importance of naming conventions as a cornerstone of #performancecreative.
Full episode now on Spotify.
→ linktr.ee/Focal.inc
The first episode of Brief to Scale is now live, tune in for a ton of good insights from @_MansonChen!
New creative board templates now live in Focal -> a curated "UGC bank of ideas" with examples from other brands.
Andreas Stenman retweeted
"Love the video preview feature btw."
- @gisin_leonie , Co-Founder and CEO at OYO Skincare
The DTC brand moved their UGC, influencer, ad, and brand assets from Drive to Focal, experiencing distinct improvements in time efficiency.
Read the full story: focal.inc/blog/success-story…
ALT OYO Skincare's published content on Focal.
Excited about how the updated version of focal.inc came out! We also added a quick 2-minute demo video of the product for anyone interested. 🎥
A high volume of new creative concepts + external creative partners doesn’t have to result in a messy process.
Check out how @vibaeofficial does it.
Our friends at @vibaeofficial, a rapidly growing fashion brand, saw significant time savings after centralizing their marketing content collaboration with Focal.
Learn from @hannu_salminen , Growth & Success Officer at VIBAe, how Focal helped their extended team, operating in 8 countries, find and publish marketing creatives more quickly.
focal.inc/blog/success-story…
Keeping track of new creative concepts in Focal just became a lot easier! 🤩
Managing Creative Boards just became faster with enhanced bulk editing. ⚡️
• Effortlessly select numerous creatives to update their status, star rating, and more in one go.
• With multiple tickets highlighted, a status change on one row will seamlessly apply to all selected tickets.
Join the waitlist
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