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Strategia per l'#ecommerce internazionale: gestisco in casa o delego all'esterno la gestione? --> andreavit.com/e-commerce/e-c…
Biggest pains to become omnichannel
✅custom integrations
✅data in different pillars
✅slow transformation process
#XCHG17
Enable customer journey through stores+ecommerce with digital capabilities
✅unique customer view
✅data driven
✅agile+roadmap
#XCHG17 – at Copenhagen, Denmark
Amazing feature and integration between brand #ecommerce and marketplace for o.o.s. products by L'oreal
Maybe some pricing issues?😀
#XCHG17 – at Copenhagen, Denmark
Flexibility of @CommerceCloud checkout:
✅Different features&skin for brands/countries
✅AB testing
✅Development-free configurations
#XCHG17
Next generation international multi-brand checkout explained by @CommerceCloud and L'oreal #XCHG17
Innovation in visual merchandising focusing in colours with @CommerceCloud by Masai from 🇩🇰#XCHG17 – at Copenhagen, Denmark
SEO and Search Roadmap for last year by @salesforce commerce cloud #XCHG17
Speed does matter!
🕓Time to market is the key factor reducing features in a MVP level
🚀Never never change the launch date
#XCHG17
Most important tactical decisions to internationalization in #ecommerce #XCHG17 explained by Birkenstock – at Copenhagen, Denmark
Strategic decision making framework for internationalization in 🇪🇺
Level of localization
Team location&organization
Budget&partners #XCHG17
B2C sales in Europe splitted by country
30% 🇬🇧
20%🇩🇪
12%🇫🇷
6%🇪🇸
5%🇷🇺
4%🇮🇹
#XCHG17
Laprairie luxury Case Study
✅Mobile first
✅Consistent UX
✅Flexible templates 4 translations
✅Specific photos 4 responsive
✅Payments
#XCHG17 – at Copenhagen, Denmark
📱Mobile is ✅ #1 traffic driver ✅59% use mobile in store ✅ 40% of buyer traffic #XCHG17
Andrea Vit retweeted
Tailor/test landing pages targered at keyword level via Optimize in AdWords. Coming in months. #GoogleMarketingNext
New Google Interface for Campaigns is so similar to Facebook Ads, finally some improvements for Display Network! #GoogleMarketingNext
Google is filling the GAP with Facebook Ads with Unique Reach Reporting, Frequency Data and Life events targeting #GoogleMarketingNext
Andrea Vit retweeted
Hello Google Attribution, goodbye last-click: Measure marketing impact across channels & devices. Watch the demo: goo.gl/OsnDTP



















