Andy Haskins

I've just updated our BIGGEST EVER CRO playbook. Learn how to SKYROCKET your conversion rates in the AI era. Today it's yours for FREE. Like & Comment "PLAYBOOK" and I'll DM you the complete playbook now. (Must be following or I can't send.)

🎂 ConversionWise turns 13 today. Mad to think this all started back in 2013. No big plan. No team. Just figuring it out as we went. To celebrate, here are 13 things we’ve built, learned, or achieved: 1. Built ConversionWise Academy with 10,000+ members worldwide 2. Designed and launched Lionel Messi’s clothing store 3. Worked with over 4,000 brands across ecom and SaaS 4. Generated over $1B in revenue for our clients 5. Became the top-rated CRO agency on Trustpilot 6. Designed Kim Kardashian’s first physical product pages 7. Employed 300–400+ people across the last 13 years 8. Designed more high-converting landing pages than anyone 9. Launched Surge, our Shopify theme built on real CRO data 10. Worked with Ricky Gervais on his vodka brand 11. Travelled globally speaking, exhibiting and hosting events 12. Built a 70+ person remote team and strong culture 13. Met my co-founder @andyhaskins on a forum and built all this 13 years in… and we’re just getting started. Happy Birthday to the company that changed my life.

SURGE just passed 5,000 sign-ups, the new standard is coming.

I’ve optimized $5 billion in ecom revenue over 12+ years… and now spent 2,000 hours putting ALL my knowledge PUBLISHED IN A BOOK!!! Yes, you read that right. My first book, "Billion Dollar Websites" drops November 4th. In my 12+ years, I’ve invented CRO frameworks, playbooks, copywriting formulas, and consumer psychology strategies that don't exist anywhere else. This is more than a book. There’s QR codes throughout the entire book, so you’ll also get -Short + actionable checklists that take <5 min for big-time wins -Swipe files, checklists, templates before they go public -Play-by-play wins from elite ecommerce sites If you ask me any question about CRO, on November 4th my answer will be to read Billion Dollar Websites. There’s nothing I know that isn’t in this book. I'm so confident this will improve your net profit that if it doesn't… I'll refund the book AND donate $1,000 to a charity of your choice. That's how much I believe in what's inside. Lowkey dream that this is the next Cashvertising for you. No one got rich by writing a book. This is a labor of love to the 150+ authors whose books I’ve read and changed MY life. You can buy it November 4th - If you want early access, join my newsletter → dylanander.com/newsletter

Big news. After 12 years, it’s finally time to announce something we’ve been quietly working on… Introducing SURGE — the new standard in Shopify themes. And not just any theme. SURGE is built to be the highest-converting Shopify theme ever released. Why SURGE? (A bit of backstory) 12 years ago, Andy and I started this journey. Back then, we were called The Landing Page Guys. We didn’t just design landing pages, we pioneered frameworks that shaped how CRO and landing page layouts are done today. To this day, no other agency on the planet has designed as many landing pages as we have. For the first 8 years, that’s all we did. Thousands of pages. Thousands of stores. Countless tests. From that experience, we built frameworks that simply worked. So about 4 years ago, we asked ourselves: What if we could bake all of this knowledge directly into a Shopify theme? We hired a dev team. We worked directly with Shopify themselves. We spent over a year and thousands of pounds trying to get a theme approved on the Shopify marketplace. And after almost 2 years, we gave up. Not because we couldn’t build it. But because we wouldn’t compromise. Shopify’s theme guidelines are built for aesthetics, not performance. Let me repeat that for those of you in the back... Shopify’s theme guidelines are built for aesthetics, not performance. And we weren’t willing to strip out CRO fundamentals just to “look pretty” enough for approval. So we put the project on ice. Picking it back up Fast forward to just under a year ago. Shopify had come a long way, 2.0, Liquid, blocks, new capabilities and so had we. We’d added another year’s worth of data. Another year’s worth of client tests. Another year of refining what truly works at scale. So we started again. From scratch. But this time, we went deeper. We extracted insights from our internal CRO test vault, a living database of winning tests we’ve run across hundreds of brands each month. Data from brands most people will never get access to. The tests that I share here every week! We studied every winning pattern. We catalogued blocks that consistently converted. We identified the frameworks that rarely failed. From mega menus to PDP layouts. From carts to micro-blocks like FAQs and benefit sections. Every single piece of SURGE has been designed and developed around proven-to-convert frameworks. This isn’t guesswork. This is 12 years of experience and millions of data points baked directly into a theme. That’s why I can confidently say: No other Shopify theme has ever been backed by this much real-world data. Enter SURGE For the past year, our dev, design, and QA teams have been building SURGE. The result: a theme that’s fast, flexible, and relentlessly optimized for conversions. But here’s the thing, SURGE is not just another theme. It’s a commitment. How we’re launching SURGE... When we launch in this Q4, we’re only releasing 500 licenses. This isn’t a scarcity gimmick. It’s deliberate. We want to work directly with those first 500 brands, agencies, and partners. We want to gather feedback, refine, improve, and build a roadmap together. We want to ensure Surge doesn’t just launch strong, it evolves into the undisputed standard for e-commerce CRO. And here’s our commitment: Every Surge buyer will get full access to our community/academy and bi-weekly calls. You’ll work with our team directly, fixing bugs, discussing improvements, and helping shape new blocks. Together, we’ll make SURGE better with every iteration. Because nothing is perfect. CRO teaches us that. But through constant testing and iteration, we can get as close to perfect as possible, out of the fucking box. And this is just the beginning. Future versions of SURGE are already on our roadmap, including AI-powered features that will take optimization to another level. Who SURGE is for SURGE is built for: - CRO agencies who need high-performing templates for clients. - Media buying teams who demand proven conversion frameworks. - E-commerce brands, from startup to enterprise, who want a store designed to convert from day one. Final thoughts We’ve already invested thousands of dollars and thousands of hours into this. This isn’t a side project. It’s a vision. A vision where store owners don’t waste time choosing between dozens of themes. Because there’s only one that truly matters. SURGE. The new standard. The waiting list opens today. Spots are limited to 500 licenses. Your place on the waitlist = your chance of securing one. Link in comments. We’re building this in public, and I’ll be sharing previews and updates along the way. So smash the like button, drop your thoughts below, and if you share this post, it means the world. Let’s change the standard together. Let's SURGE, together!

Most people think I’m obsessed with CRO. And they’d be right. But if I’m being honest, the one consistent thread running through my entire online journey, from the moment I first logged on at 15 years old has been community. I first explored the online world through a hip-hop community. The first proper site I ever started was a community. The first site that ever made me money was a community. I still remember pitching my grandfather and father for £140 to cover a vBulletin license, hosting, and a domain because I couldn’t afford it. (I was working part-time as a chef back then, and money was tight.) The very first business I sold was a community I grew in affiliate marketing, one that became the largest affiliate marketing community online with over 150,000 members. Community has always been at the heart of everything I’ve done. ConversionWise itself grew out of a Facebook group around landing pages and CRO. I was the second ever member of AdLeaks, helping my friend @timburd set it up before it became the biggest Facebook marketing group in the world. I met my mentor @adamtoren through selling him an entrepreneurial community. My first feature in @Entrepreneur was about selling the affiliate marketing community. Today, our CRO Academy is the first and largest CRO community online. And honestly? Even my audience here on social, I treat as a community. Yes, CRO and landing pages have been my obsession for 12+ years. But my true passion in marketing is building communities. I’m an old-school forum guy. vBulletin. xenforo. Skool. Slack. Circle. Discord. You name it, I’ve built a community on it. And here’s what I’ve learned: the most valuable communities are the ones you own. A forum built on your own domain, with your own license, under your own IP, is worth 5–10x more than a Facebook group or Skool community. Why? Because if Zuckerberg or Hormozi wake up tomorrow and change the rules, your entire business model could be gone. When you own the community, you own the asset. Deep down, community has always been my passion. It’s what I’m best at. And it’s something I’ll definitely be doing more of in the not-so-distant future. In fact, our new product SURGE, launching very soon, has a huge community element built in. Watch this space and thanks for being in my community!

This is it. Over the past few months, my team and I have poured everything into building what we truly believe will be the biggest and best virtual conversion-focused event ever created. 🎟️ The Conversion Rate Conference kicks off tomorrow. We’ve locked in 20+ incredible speakers, all experts in their field, bringing never before shared insights on how to drive more conversions at every stage of the funnel. 🔥 Speakers include: @ImChaseMohseni, @drewmarc, @oliverwhudson, @FedotOff90, @Bbruhis, @JuanGiusto, @mrsharma, @natelagos, @DylanAnder, @jamiewatkinsdtc, @ezrafirestone, @SarahLevinger, @chrisorzy, @binghott, @sourfraser, @iambrandonham and many more. From ads to landing pages, from analytics to email, from your store experience to advanced CRO testing strategies, we’ve got every angle covered. Expect game-changing keynotes, practical breakdowns, and two full days packed with tactical content that will make you rethink how you approach conversion. And here's the best part: We’ve made it free. Because that’s always been our mission, high-value, no fluff, and accessible to everyone. Your free ticket gives you live access to every single session over the next two days. ⚠️ But if you can’t make it live, or you just want lifetime access to every replay (plus our entire Conversion Rate Academy course and a few surprise bonuses), there are still a limited number of VIP tickets available for just $47. That’s probably less than what you’ll spend on dinner tonight and this could be the knowledge that unlocks thousands in revenue. This is your last call to grab your ticket. History gets made tomorrow. You in? A huge thank you to my entire team, and a special shoutout to @Hunting4ROAS, who’s been working late into the night editing, coordinating, and obsessing over every last detail to make this event world-class. Tickets are almost gone. 🎟️ Grab yours now, check the comments for your link.

Clears throat 🎙️ I’m beyond excited to announce the return of The Conversion Rate Conference, and yes, it’s still 100% FREE! 🎉 The only virtual event dedicated entirely to Conversion Rate Optimization is back and this year’s edition is shaping up to be our best one yet. We’ve partnered with CRO powerhouses @DylanAnder and @heatmapme, and the speaker lineup is next-level. 🔥 Keynotes from legends like @mrsharma, @ezrafirestone and @drewmarc 🔥 20+ expert speakers sharing actionable insights 🔥 Thousands of attendees expected 🔥 Some BIG industry announcements And yes, I might even drop a brand new workshop of my own! After 12 years in this industry, I’m incredibly proud to continue offering free, high-impact content that helps founders, marketers, and brands drive serious growth by mastering CRO. This is going to be absolutely unmissable. More surprises and speaker announcements coming soon. 🎟️ Get your free tickets now! (check the comments).