Affiliate Intern

You need to be doing everything you can to master only one thing: Running a funnel that can scale on cold traffic profitably. Obviously, copy matters. But copy alone isn't enough. You need: 1. A high quality offer that: a) has strong margins and is ideally consumable for repeat purchases so that you can tolerate a high cost per acquisition. Remember: the business that can pay the most to acquire a customer wins b) can be positioned uniquely in the market, which hasn't seen anything like it before (good copywriting helps here, but if your product has unique attributes, your job becomes a lot easier). c) comes with a great customer experience and service. 2. Strong media buying backed by superior ad creatives 3. A core funnel structure that's proven to scale on cold traffic You could start off with VSLs, but you're better off split testing advertorials since they're easier and faster to produce. Plus, you can quickly split test angles, headlines, etc. rapidly without dealing with delays in video editing, filming, etc. The funnel structure I suggest is: 3 to 5 min direct response ads that drive to advertorials and then the sales page/checkout. 4. Solid operational expertise: a) Inventory/supply chain management b) Cash flow management and financial forecasting and modeling If you're going to scale, you better get ready to put down multiple five or six figures for a purchase order of thousands of units. And if you're breaking even on the front end or even slightly negative, you might need a credit line to place those large purchase orders to scale. When you have all these piece in place, that's when you can actually scale to 8 figs and beyond (the other option is to just go for an info offer where all you need to worry about mostly is fulfillment, not inventory). My recommendation? Start by learning copy. Learn to write advertorials (see link in the next post). See what converts on cold traffic. Then start to add more tools to your arsenal.