The best things in life: mac & cheese, my family, ideas, music, laughter. Head of Government Affairs & Public Policy @Spotify. Views mine.
Washington, DC
Joined January 2016
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Our annual Loud and Clear report is here ๐๐ถ In 2024, Spotify paid a record $10 billion to the music industry โ the most of any streaming platform. And, we're creating a music industry where discovery knows no borders, connecting artists with global fans. loudandclear.byspotify.com
Where Spotify stands a year after committing to put human artistry first in the age of AI: weโve pulled 50M+ slop & spam tracks from recommendations, verified 300K+ artists (70%+ independent), & labeled AI-gen artist identities. Trust is how AI and creativity grow together. ๐ต
April Boyd retweeted
USISPF convened an industry dinner with @Spotify's global and India leadership, including @aprilsboyd, VP & Global Head of Government Affairs, and Amarjit Singh Batra, Managing Director, @spotifyindia.
The evening brought together senior government and embassy officials, Members of Parliament, former diplomats, cultural strategists, and industry leaders.
The conversation explored the growing strategic role of music and cultural industries in shaping the U.S.-India relationship.
Pertinent discussions on strengthening people-to-people connections and expanding opportunities across music, sports, tourism and the wider creative economy.
Discussions also drew on Spotifyโs Loud & Clear report, examining the policy, economic and geopolitical forces shaping Indiaโs rapidly evolving creative and digital landscape.
As the United States and India deepen their partnership across sectors, culture and creativity remain powerful avenues for building enduring connections between our two nations.
Delighted to be talking about India's creative economy. Spotify's 2026 Loud & Clear report proves how streaming helps drive careers: Indian artist royalties up 29% with 40%+ from export. Telugu up 120%. Haryanvi streams up 7x in 3 yrs. More multilingual & global than ever. ๐ฎ๐ณ
April Boyd retweeted
๐๐จ๐๐๐ฅ ๐ญ๐๐ฅ๐๐ง๐ญ. ๐๐ฅ๐จ๐๐๐ฅ ๐๐ฎ๐๐ข๐๐ง๐๐๐ฌ. ๐ ๐ซ๐๐ฉ๐ข๐๐ฅ๐ฒ ๐๐ฑ๐ฉ๐๐ง๐๐ข๐ง๐ ๐๐ซ๐๐๐ญ๐ข๐ฏ๐
@Spotifyโs latest ๐๐จ๐ฎ๐ & ๐๐ฅ๐๐๐ซ ๐ซ๐๐ฉ๐จ๐ซ๐ญย highlights how streaming is reshaping the global music landscape and creating new pathways for artists to reach audiences around the world.
A few takeaways stand out:
-Artists earning more than $500,000 on Spotify in 2025 represented 75 countries.
-Songs in 16 languages made it into Spotifyโs Global Top 50, reflecting the increasingly diverse and global nature of music discovery.
-More than 13,800 artists generated at least $100,000 on Spotify, with independent artists and labels accounting for roughly half of all royalties generated.
-Royalties generated by Indian artists on Spotify grew 29% year over year, with every major Indian language contributing to that rise.ย
-Streams in Haryanvi language saw a nearly sevenfold increase.
This global shift also underscores the importance of conversations around technology, creativity and the digital economy. ๐๐๐๐๐ ๐๐๐ ๐๐๐ง๐๐ ๐ข๐ง๐ ๐๐ข๐ซ๐๐๐ญ๐จ๐ซ ๐๐๐ก๐ฎ๐ฅ ๐๐ก๐๐ซ๐ฆ๐ ๐ซ๐๐๐๐ง๐ญ๐ฅ๐ฒ ๐ฆ๐๐ญ ๐ฐ๐ข๐ญ๐ก ๐๐ฉ๐ซ๐ข๐ฅ ๐๐จ๐ฒ๐, ๐๐ข๐๐ ๐๐ซ๐๐ฌ๐ข๐๐๐ง๐ญ & ๐๐ฅ๐จ๐๐๐ฅ ๐๐๐๐ ๐จ๐ ๐๐จ๐ฏ๐๐ซ๐ง๐ฆ๐๐ง๐ญ ๐๐๐๐๐ข๐ซ๐ฌ ๐๐ญ ๐๐ฉ๐จ๐ญ๐ข๐๐ฒ to discuss the evolving digital and creative economy and the opportunities to deepen U.S.-India engagement in this rapidly growing space.
Weโre proud to have Spotify as a member of USIBC and to support conversations that advance innovation, strengthen the digital economy, and create new pathways for Indian talent to reach global audiences.
Read Spotifyโs Loud & Clear Report here:
loudandclear.byspotify.com/
#Spotify #CreatorEconomy #Innovation #USIndia
@USAmbKeshap @Usibc_md @sameerguduru @YaminiJindal @AditiAnarayanan
Indian music across languages is growing on Spotify, at home and around the world. Thanks for joining us to celebrate this yearโs Loud & Clear data. ๐ฎ๐ณ
Launched Spotify's Loud & Clear India 2026 Report with Minister of State for Skill Development and Entrepreneurship @jayantrld ji, Chairman @prasarbharati @prasoonjoshi_ ji, Actor and celebrity @khushbusundar ji. Spoke about Ankita Chettri and Vippassana Yonzon, two daughters of #Darjeeling, who carried music from our hills' and our country to the International Folk Music Festival #EthnoSweden2026, captivating audiences with their songs and their original music compositions.
Local stories like Darjeeling's are now finding a global home. Nearly 33% of royalties earned by our artists come from listeners outside India. Indian music is finding its place on the world stage, we're creating for the world now.
@aprilsboyd @MSDESkillIndia @PayalKamat @Spotify @spotifyindia @Office_ChJayant
#LoudAndClear #Darjeeling #EthnoSweden #IndianMusic #GlobalStage #SpotifyIndia
Honored to be joined by Minister @jayantrld in Delhi today to highlight the success of the Indian creative industry. ๐ฎ๐ณ๐ต
Launched @Spotify's Loud & Clear 2026 report in India, highlighting the growing contribution of the creative economy to livelihoods and global opportunities for Indian artists.
Pleased to be joined by @harshvshringla, @prasoonjoshi_ and Spotify leadership for an engaging conversation on the future of Indiaโs creative talent.
My key takeaway - Indiaโs next generation of creators should not have to choose between creativity and a sustainable career. With the right skills, platforms and opportunities, talent from every region and language can build livelihoods at home and reach audiences across the world.
More power to music! ๐ถ
We're hiring for an exciting new role on our Government Affairs team - Head of Strategic Programs. ๐ต
jobs.lever.co/spotify/5b6b17โฆ
April Boyd retweeted
The USA celebrated last night's win by streaming John Denver's "Take Me Home, Country Roads" โฝ๏ธ
Honored to help open Spotify's new Istanbul office and welcome Deputy Minister of Culture and Tourism Gรถkhan Yazgฤฑ. Turkish music has surpassed 294B streams on Spotify, and Turkish is now one of our most-streamed languages. Excited for what's next. ๐น๐ท๐ถ
Excited to have been named to Washington DCโs 500 Most Influential People Shaping Policy by @washingtonian. So incredibly proud of this recognition & I want to give a big shoutout and my profound thanks to the incredible Spotify government affairs team for making this possible.๐ฅณ
Really enjoyed this National Assembly roundtable and our discussion of the policy and industry collaboration needed to support K-Popโs long-term growth. At @SpotifyKR, weโre proud to help Korean creators reach global audiences, grow royalties, and build lasting careers. ๐ฐ๐ท
์ง๋ 3์ 3์ผ, @AprilSBoyd ์คํฌํฐํ์ด ๊ธ๋ก๋ฒ ์ ๋ถ๊ด๊ณยท๊ณต๊ณต์ ์ฑ
๋ถ๋ฌธ ๋ถ์ฌ์ฅ๊ณผ @SpotifyKR์ ๋ํ๋ฏผ๊ตญ ๊ตญํ์์ ์ด๋ฆฐ โK-POP ๋ค์ ๋จ๊ณ๋ฅผ ์ด์ผ๊ธฐํ๋ค: ๊ธ๋ก๋ฒ ์ฑ์ฅ์ ์ฑ๊ณผ์ ์ง์๊ฐ๋ฅ์ฑ์ ๊ณผ์ โ ํ ๋ก ํ์ ์ฐธ์ฌํ์ต๋๋ค. ์ด ์๋ฆฌ์์ ์คํฌํฐํ์ด๊ฐ ์ด๋ป๊ฒ ํ๊ตญ ์ํฐ์คํธ์ ๊ธ๋ก๋ฒ ๋ฌด๋ ์ง์ถ๊ณผ ์ค์ง์ ์์ต ์ฐฝ์ถ์ ๋๊ณ ์๋์ง ์ค๋ช
ํ์ต๋๋ค. ์ค์ ๋ก 2019๋
์ดํ ํ๊ตญ ์ํฐ์คํธ์๊ฒ ์ง๊ธ๋ ๋ก์ดํฐ๋ 3๋ฐฐ ์ด์ ๋์์ต๋๋ค. ์คํฌํฐํ์ด๋ ์์ผ๋ก๋ Kํ์ ํํํ๊ณ ์ง์ ๊ฐ๋ฅํ ๋ฏธ๋๋ฅผ ์ํด ํจ๊ป ๋
ธ๋ ฅํ๊ฒ ์ต๋๋ค.
Loud & Clear 2025 is out, and one thing is clear: music now crosses borders faster than ever. Just two years after debuting, many artists see more than half their royalties from abroad, and artists generating $500K+ on Spotify come from 75 countries. loudandclear.byspotify.com/
Spotifyโs new AI policies help artists stay in control, protect the integrity of the creative ecosystem & give users transparency. While AI is evolving fast and weโll continue to roll out new policies, our priorities remain constant. bit.ly/3WbkVTc
Thank you @RepKatCammack for leading the charge to ensure free market choices with the #AppStoreFreedomAct. Congress can change the game for American consumers, creators, businesses + entrepreneurs. ๐ช๐บ๐ธ
This afternoon, Rep. Cammack introduced the App Store Freedom Act, a bill to promote competition and protect consumers. We must continue to hold Big Tech accountable and allow all players to enter the field without anti-competitive practices on major app store marketplaces. โฌ๏ธ
cammack.house.gov/media/presโฆ
When competition is fair, consumers + innovation + the economy win.
This just in: In a victory for consumers, artists, creators, and authors, Apple has approved Spotifyโs U.S. app update.
After nearly a decade, this will finally allow us to freely show clear pricing information and links to purchase, fostering transparency and choice for U.S. consumers. There is more work to do, but today represents a significant milestone for developers and entrepreneurs everywhere who want to build and compete on a more level playing field.
Fun thing last week: Joining @eldsjal and @DusteeJenkins in Brussels for discussions with the new EU Commissioners on how streaming helps artists and fans connect, the importance of competition, and more. Also, Mentissa is amazing! ๐ค
April Boyd retweeted
Had a constructive initial exchange with @Spotify founder and CEO, @eldsjal today.
Europe has a vibrant and sustainable music scene.
And digital platforms can help artists to reach wider, global audiences.๐ข
Our discussion also touched upon other subjects that matter to European artists and musicians, including:
๐นfair remuneration,
๐นthe role of algorithms in promoting artists,
๐นthe discoverability of European content,
๐นand our shared goals of increasing visibility for European talent - especially young and emerging artists.
Looking forward to keeping the conversation going.
๐ช๐บ๐ถ
