Head of Analytics at GCI Health
Boston, MA
Joined January 2009
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Great reminders from @JonnyBentwood that us data nerds don’t need to show all of the charts: “delete anything that’s interesting but not useful” and “unleash your creative and design team” for true data storytelling #amecsummit
Carolina Delgado @LOrealGroupe discusses mapping and tracking over 6,000 Latin American scientific stakeholders to help improve the awareness and reputation of L’Oréal scientific innovation #amecsummit
Proud of my friend @LukeWarfordTX!
🚨🚨🚨This year, Texans froze and our planet burned because the Texas RAILROAD COMMISSION didn’t do its job.
Together, we can turn the lights on in one of the shadiest agencies in the country & save our planet, but we need your help---> lukewarford.com
GO @GCIHealth! Proud to work at this rapidly growing agency!
Bailey Roy retweeted
The winner of Best Healthcare/Pharma Comms Agency is… @GCIHealth - huge congratulations! #PRWHealthcarePharma
I'll be participating in the Launch of the Barcelona Principles 3.0 this Friday, which is free to join in case you could not attend the virtual @AmecOrg conference this year. #AMECsummit amecorg.com/?p=195687
Link to register: amecorg.com/2020/06/launch-o…
Bailey Roy retweeted
.@benclevine unveils the updated #BarcelonaPrinciples 3.0 🙌 these are applicable to the world in which we operate in now and are the foundation for great #measurement and #evaluation programs in #comms and #PR #AMECSummit
Bailey Roy retweeted
Summit attendees- I hope you enjoyed the sneak peek at the updated Barcelona Principles! I loved being a part of the process & cannot wait to officially unveil them in detail on a publically available webinar 7/10! make sure you register --> bit.ly/38CZm4o #amecsummit
“The jobless rate — the share of adults actively applying for jobs — is historically about twice as high for black people as for white people amid even the best economic conditions.“ nytimes.com/2020/06/01/busin…
Bailey Roy retweeted
The idea that Black communities and people of color alone are responsible for fighting against racism every single day is misguided and can have dangerous consequences. White Americans have a serious responsibility, in this moment and beyond.
"The landscape is changing, I think—I’m not really sure, I haven’t left the house in three weeks." Corporate Jargon Adjusted for Quarantine newyorker.com/humor/daily-sh… via @NewYorker
One of my favorite writers! The Underground Worlds of Haruki Murakami newyorker.com/culture/the-ne… via @NewYorker
Bailey Roy retweeted
Major shout out to @baileyroy for being selected as one of @businessinsider 's PR's Rising Stars of top US public relations firms! I am SO #KetchumProud and cannot wait to see what you do next!!! @KetchumPR #datasmart #KetchumAnalytics businessinsider.com/16-risin…
Excited to share that I was named one of PR's Rising Stars of top US public relations firms by @businessinsider! Thanks to my incredible team for supporting and inspiring me each day. @KetchumPR #KetchumAnalytics
businessinsider.com/16-risin…
"No tracking system, even Google's, is able to measure the entire consumer journey with 100% accuracy." thedrum.com/opinion/2020/01/… via @thedrum #dataanalytics #datameasurement #consumerjourney
“Investigate the motivations behind your lifestyle choices and whether the reasoning behind your decisions feels true to you or not.” What Is Intentional Living? thegoodtrade.com/features/wh… – at Boston, MA
Bailey Roy retweeted
Great blog piece from @KikiMoreo "Start with Measurement and Analytics" #AMECagencies
bit.ly/5frustrations
