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We @BartimeDebrief Just started a Substack! You can subscribe to it here. 🫶 bartimedebrief.substack.com/…
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Bar-Time Debrief retweeted
We @BartimeDebrief Just started a Substack! You can subscribe to it here. 🫶 bartimedebrief.substack.com/…
Thank you @vicsclarissa it was a special time 🥳🎉
Some gatherings just feel like the safe space you didn’t know you needed, and this one was it.
I paid for and attended @BartimeDebrief’s June edition on Tuesday, and it was worth every dime.
The topic discussed was “Selling to Nigerians: Why do we buy stories, not products?” and the speaker, Obianuju Akinlolu, broke it down well.
I looked forward to the session and wasn’t disappointed.
Every brand has a story to tell, whether fictional, non-fictional, or technical.
What sets you apart from others is your story. People rarely buy products because of features alone, they buy what those products represent.
More importantly, stories reduce uncertainty. Before people buy from you, they want to know if they can trust you.
That’s why visibility and trust are key. Storytelling helps you build both.
Obianuju went ahead to share instances of how she made huge sales for Sterling Bank, and it all boiled down to the story she crafted for the brand.
If you’re selling anything, stop trying to say things like, “buy from me” all the time. It’s vague, and vague doesn’t sell.
Start telling stories. Stories like your brand’s behind the scenes, your background, how you got the idea, your day-to-day activities, and so on.
Your vulnerability is what attracts people to you because it helps build trust.
I left thinking about how none of this was really about selling but about identity. The brands that win are the ones whose story gives people somewhere to see themselves.
That’s the part nobody says out loud, and it’s the part I can’t stop thinking about. It’s proof that everything is marketing.
Kudos to the organizers for the reminder.
See you in the next edition!
3
71
Bar-Time Debrief retweeted
Some gatherings just feel like the safe space you didn’t know you needed, and this one was it.
I paid for and attended @BartimeDebrief’s June edition on Tuesday, and it was worth every dime.
The topic discussed was “Selling to Nigerians: Why do we buy stories, not products?” and the speaker, Obianuju Akinlolu, broke it down well.
I looked forward to the session and wasn’t disappointed.
Every brand has a story to tell, whether fictional, non-fictional, or technical.
What sets you apart from others is your story. People rarely buy products because of features alone, they buy what those products represent.
More importantly, stories reduce uncertainty. Before people buy from you, they want to know if they can trust you.
That’s why visibility and trust are key. Storytelling helps you build both.
Obianuju went ahead to share instances of how she made huge sales for Sterling Bank, and it all boiled down to the story she crafted for the brand.
If you’re selling anything, stop trying to say things like, “buy from me” all the time. It’s vague, and vague doesn’t sell.
Start telling stories. Stories like your brand’s behind the scenes, your background, how you got the idea, your day-to-day activities, and so on.
Your vulnerability is what attracts people to you because it helps build trust.
I left thinking about how none of this was really about selling but about identity. The brands that win are the ones whose story gives people somewhere to see themselves.
That’s the part nobody says out loud, and it’s the part I can’t stop thinking about. It’s proof that everything is marketing.
Kudos to the organizers for the reminder.
See you in the next edition!
We will be here!🥳😍 Turn Up
Don't miss our upcoming Space!
Tomorrow 7pm UTC
8:00pm 🇳🇬; 3:00pm ET 🇺🇸
You, Me, @ibn_wittig and other enthusiasts, live. xitter.gq/i/spaces/1jGXgeXvpOdKZ
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Stay awake for our Artemis II Re-entry Space tonight!
Set a reminder, we go live in a few hours. Welcoming Artemis II home!
Let's go #Artemis
xitter.gq/i/spaces/1qxvvkAMPLRxB
Bar-Time Debrief retweeted
I'm entering this. If accepted, @bartimedebrief and I will host events (Technical and non technical) in bars and cafes all over Lagos!
Wish me luck
We're launching Claude Community Ambassadors. Lead local meetups, bring builders together, and partner with our team.
Open to any background, anywhere in the world.
Apply: claude.com/community/ambassa…
Bar-Time Debrief retweeted
24 FREE JAMB FORMS FOR SS3 STUDENTS
Sponsored by @BartimeDebrief in partnership with the Temidayo Oniosun Foundation.
We are covering the full jamb form fee for 24 Lagos students who need financial support for the 2026 UTME.
Application Requirements:
- Full Name
- Your 10-digit JAMB Profile Code
- A 100-word essay: "My chosen course and why I am choosing to study it"
APPLY HERE: forms.gle/uuZyGGkHqzc2hHec7
NOTE: This closes on Monday, Feb 23rd at 11:59pm



















