Live in San Francisco. Roots in Vermont. Co-CEO @MissionNorth. Likes: Tech PR. Digital Culture. Film. Travel. Whiskey. Skiing.
San Francisco
Joined July 2008
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Bill Bourdon retweeted
In this 2022 recap, our co-CEOs @tylerlp & @bbourdon celebrate some of the agency’s most exciting milestones! Read about how #missionnorth onboarded new clients, became a #benefit corporation, and more: bit.ly/3icwVnk
April is Public Schools Month in California and the non-profit @sfedfund, which has been serving SF public school students for 60 years, is celebrating by amplifying the reasons to be proud of our students!
I am the father of two public school students, and I am #SFPSProud.
Bill Bourdon retweeted
Want an ‘in’ with @nytimes tech and economics reporter @SteveLohr? Maybe skip the CEO interview: “Often, what I’m looking for is where technology shines and where it stumbles,” he says.
More on what to pitch, what’s overplayed, and what’s underreported. bit.ly/3AZXPmB
Bill Bourdon retweeted
It’s infrastructure week at Mission North!
Kidding. But we did connect with @EclipseVentures founder Lior Susan.
He shares his vision for how the U.S. can transform manufacturing and supply chains—and where infrastructure-focused VCs should invest today. bit.ly/2XEmWMH
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MyPOV: @Constellationr’s @rwango’s on Intelligent Automation, Digital Safety and How to Work with Analysts bit.ly/31SWA8H @missionnorth @chinamartens
Bill Bourdon retweeted
We stand against hate with love and support for our Asian and Asian American colleagues.
To help #StopAsianHate, consider donating to local Asian organizations in your community—or to one of these:
@RedCanarySong bit.ly/3bVPu94
@StopAAPIHate bit.ly/3oeIiZ2
Bill Bourdon retweeted
We're in a new era of corporate accountability. And with new standards come new expectations—from all stakeholders.
Today, we’re launching our Corporate Reputation Practice to help our science and technology clients successfully navigate this new world. bit.ly/3qPOeIO
What did our team get up to in 2020?
📰 landed 16,600 articles
💸 invested $214K+ in local communities
🤝 guided clients with content & counsel
💻 sat through 17,000+ Zoom meetings
👩🍳 released a cookbook
We've never been more proud of their impact. bit.ly/3pmyYTL
Bill Bourdon retweeted
Loved talking to @fast Chief Communications Officer @JBAlderman about chill things like launching a company and keeping it relevant during a pandemic. missionnorth.com/dispatch/fa…
Bill Bourdon retweeted
Today I issued a statement on the need for our School District to focus on reopening our public schools, not renaming them. To address inequities, we need to get our kids back in the classroom.
Bill Bourdon retweeted
Today Qualified.com announces our $12M Series A 🎉 Let's turn your B2B website into a selling machine by having instant conversations with qualified buyers.
techcrunch.com/2020/08/04/qu…
ALT Qualified.com Raises $12 Million Series A Funding to Turn B2B Websites into Real-time Sales Meetings. Conversational Marketing purpose-built for Salesforce
There are immense societal and personal challenges in our new normal. Professionally, too, there are big changes. What are the marketing risks worth taking? Join @MissionNorth for a #DispatchLive conversation with industry leaders about the way forward. bit.ly/2RZ7vsZ
If I had a dime for every piece of content in my feed telling me how to spin up a great virtual event or work-from-home like a champ right now...
Bill Bourdon retweeted
"These are not normal times, but that doesn’t mean brands should be silent."
Our VP of Digital @CalebBushner weighs in on how to make a positive impact through social media & content marketing during #COVID19. bit.ly/2vHQFGX
Winning in the attention economy means: 1) making your story your strategy, 2) never losing sight of your audience, 2) showing more empathy for the media, 4) communicating and collaborating well, 5) measurement needs to zoom in on audience.missionnorth.com/dispatch/ge…
PR is at a major inflection point. The rise of the attention economy and the fall of traditional news media — are accelerating and creating chaos. Rather than rewrite the rules, we need to get back to basics. missionnorth.com/dispatch/ge… #PR #Communications
Mission North has arrived! We believe a story can change everything when the right audience gets behind it. Read on about our new brand and leadership: bit.ly/2SbFxcE
@missionnorth
How much PR is too much? How much is too little? My partner @BatemanGroupPR president @tylerlp has helped startups navigate this balance and shares her thinking bateman-group.com/banter/sta…