UGC Creator | Turning internet behavior, attachment & lore into high-performing creative | Pet, wellness, Travel & SaaS | [email protected] | Portfolio ↓
Joined March 2023
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The brands people remember are usually the ones willing to feel a little more human online.
OH Hey friends, I’m Briley, I create content at the intersection of storytelling, strategy, lifestyle, and internet culture for brands in the pet, wellness, tech, and travel space.
Think less “corporate campaign” and more: content that actually makes people stop scrolling, feel something, and trust the brand behind it.
I live intentionally, which means I create the same way.
No forced messaging.
No fake urgency.
No content that sounds like it was approved by 14 people and stripped of all personality before posting.
Whether I’m creating alongside my opinionated golden retriever, documenting travel, building wellness-focused storytelling, or helping brands translate their vision into content people genuinely connect with the goal is always resonance over noise.
The internet is already oversaturated with content. What people are craving now is perspective, personality, and brands that feel real enough to trust.
That’s the kind of work I like to make, so let’s build it ⤵️⤵️
👀 sideeyecreative.com
📧 [email protected]
#ugc #ugccreator #ugccommunity
Briley | UGC Creator + Creative Strategist retweeted
Q4 is when the creator economy stops pretending and admits what it is attention arbitrage.
brands aren't buying your creativity. they're renting your trust for the holidays. your taste, your voice, the fact that people actually believe you when you say something's worth it.
so the creators who win Q4 aren't the most talented. they're the most believed. the ones whose audience would still buy it even if nobody paid them to post it.
talent gets you noticed. trust gets you paid. Q4 proves it every single year.
#ugccreators #ugccommunity #ugc
Creators, I need you to be honest.
How much footage is currently sitting on your computer that you couldn’t find again if your life depended on it?
I just audited mine. Hundreds of clips. Random filenames. No dates. No context. Footage I genuinely forgot I even had.
It’s not a content library. It’s a digital junk drawer with commitment issues.
And I have a feeling I’m not alone. 🫠
#ugc #ugccreators #ugccommunity
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got kicked out of walmart filming this campaign enough times that i had to pivot locations like a fugitive with a deadline.
new store, same lines. employee circling me like a great white shark while i’m trying to get the shot with the dead-eyed determination of a woman who has already come too far to develop shame.
ANYWAY. THE CONTENT IS DIALED.
BRANDS: need a creator who will go to war for the brief, improvise under pressure, and deliver the CONTENT? i’m literally out here fighting for my life in the body wash aisle. 🫧🧼
#ugccreators #ugc #ugccommunity
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the way brands have me putting on a granny wig just to look like my mother’s final form is SENDING ME 😭😭
and the gag is??? THIS is where i thrive. give me a weird brief, a questionable wig and a little creative freedom. i will become the problem AND the solution.
brands looking for personality over polished, forgettable content- i’m your girl.
📩 [email protected]
🌐 sideeyecreative.com
#ugccreators #ugc #ugccommunity
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Q4 is when the creator economy stops pretending and admits what it is attention arbitrage.
brands aren't buying your creativity. they're renting your trust for the holidays. your taste, your voice, the fact that people actually believe you when you say something's worth it.
so the creators who win Q4 aren't the most talented. they're the most believed. the ones whose audience would still buy it even if nobody paid them to post it.
talent gets you noticed. trust gets you paid. Q4 proves it every single year.
#ugccreators #ugccommunity #ugc
Briley | UGC Creator + Creative Strategist retweeted
FFS stop using TRYBE as a place to do gifted collaborations or seeding campaigns. We have a lot of platforms that already do that. You're not using it to its fullest potential as a PERFORMANCE BASED platform.
Here's how I'd actually use it if you're trying to build a creator program that contributes to paid social 👇🏻
1. Be selective with who gets product.
You don't need to approve every creator who applies. Look at whether they can actually communicate on camera and whether their content makes sense for the customer you're trying to reach.
2. Give creators enough direction to make something useful.
Your brief should give them the product facts, customer pain points, offer, claims they can and can't make, and examples of what's currently working. They should understand what you're trying to sell without being handed a script.
3. Review submissions quickly.
If creators are submitting content and it sits in review for two-three weeks, you're slowing down the entire program. Approve usable content, give actionable feedback when something needs work, and keep things moving.
4. Actually launch the content into ads.
I've seen brands with a huge library of approved creator content that has never been tested. Before recruiting another hundred creators, figure out why the content you've already collected isn't making it into the ad account.
IF YOU'RE PAYING CREATORS BASED ON THE PERFORMANCE OF THEIR ADS, THEN THEY'RE SUBMITTING CONTENT "FOR FREE" WITH THE ASSUMPTION THAT IT WILL ACTUALLY BE RUN AS AN AD. HOW TF ARE THEY SUPPOSED TO EARN IF YOU'RE NOT GONNA RUN IT?
APPROVE WHAT YOU CAN RUN. REJECT WHAT YOU CAN'T AND GIVE THE CREATOR FEEDBACK. DON'T JUST APPROVE EVERYTHING BECAUSE YOU'RE SCARED TO HURT THE CREATOR'S FEELINGS.
5. Understand that launching an ad is only the beginning of the test.
Some creator ads will barely spend, some will get turned off quickly, and a small number will continue getting budget because they're showing promise. You need enough creative going through this process to actually learn what works.
6. Look at the creators getting meaningful spend.
Once you have enough data, look at which creators are consistently getting budget behind their content and which ones have produced multiple ads that spend... AND INVEST IN THEM EARLY.
7. Use performance data to guide the next round of content.
If certain hooks, pain points, formats or products keep getting spend, tell your creators. Host weekly or bi-weekly calls with them. You just CAN'T skip this part.
8. Recruit based on what you've learned.
Once you know which creator profiles, products, angles and formats are actually working in paid social, use that information when recruiting the next group. You're no longer just adding creators to the roster and hoping someone makes something good.
🩷 Sincerely,
someone who spends 12+ hours a day on trybe, discord and slack working on affiliate programs and paying out over $250K in creator commissions and bonuses
MELBA TOAST IS THE CULINARY EQUIVALENT OF A DRY WALL CHIP AND I AM OBSESSED WITH IT. 🍞
No butter. No cheese. No dip.
JUST THE MELBA.
It tastes like someone took a perfectly good piece of toast, put it through something deeply traumatic, and said “yep, ship it.”
It’s dry. It’s crunchy. It tastes vaguely like the idea of bread.
And I will absolutely demolish an entire sleeve of those little beige frickers like I’ve just discovered fire.
I cannot explain this behaviour.
I also refuse to stop.
#ugc #ugccreators
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I took a step inward and accidentally disappeared.
Which, as a creator, is… not ideal.
But truthfully, I think my brain needed it.
September is usually my new planner, new pens, new ideas, new personality month.
Instead, I flatlined and panicked.
Then consumed so much recycled content my eyeballs nearly unionized.
So I’m slowly re-entering creator society.
Starting in the shallow end.
Please be gentle. I am emerging from the dumpster with a mcdonald’s cup stuck to my head. 🦝 🥤
#ugccreators #ugccommunity #ugc
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WHY IS MY TIKTOK PLAYING AT 10X SPEED???
I’m not scrolling anymore. I’m being psychologically waterboarded with content.
Every video is 0.4 seconds long and my brain is just a f*king microwave full of forks.
IS THIS HAPPENING TO ANYONE ELSE OR DID TIKTOK DECIDE MY NEURAL PATHWAYS WERE TOO STABLE???
#ugc #ugccommunity #ugccreators
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My mom always said I was a drama queen.
Turns out she was just witnessing an actress in her flop era because I clearly missed my calling. 🎭
UGC was apparently the next best thing.
This was a ad series I did for a repeat client.
Anyway, if your brand needs someone who can turn a product into a full-blown skit, character arc and unnecessary amount of drama… I’m your gal.
👀 sideeyecreative.com
📧 [email protected]
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I had to detox from my phone for a minute.
Which is mildly inconvenient when your job is literally being a person on the internet.
But apparently my brain needed to remember that life exists outside a rectangle.
I’m back with intention, more personality, and enough unhinged energy to power a small village.
Consider the feral raccoon reactivated.
#ugccreators #ugc #ugccommunity
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I’m learning that the energy you give isn’t always the energy you receive.
And that doesn’t have to be a bad thing.
Some people will match you.
Some will challenge you.
Some will simply show you where your energy is better spent.
The lesson isn’t to give less.
It’s to stop expecting everyone to meet you at the level you’re willing to show up.
I can be generous without overextending.
I can care without carrying.
I can pour into people without abandoning myself in the process.
Because my worth doesn’t decrease when someone fails to recognize what I bring.
And I don’t need to convince anyone of my value by giving them more of me.
Knowing your worth also means knowing when your energy has already made its point.
#ugc #ugccreators #ugccommunity
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As a creator and recovering perfectionist, you are pretty much guaranteed three things from me:
Over-delivering on the content.
A whole lot of Briley-coded personality.
And enough strategy to make the ad hit harder than it has any business hitting.
Because I am not here to make the deliverable, slap a bow on it and call it a day.
I want to know the brand.
I want to know the audience.
I want to know what makes someone stop scrolling instead of aggressively swiping past your ad like it personally offended them.
And if I see an opportunity to make something better, sharper, funnier or more strategic?
Congratulations. You’re getting it. 😂
That is the recovering perfectionist in me. She is annoying, but she does occasionally have excellent ideas.
But here is the thing:
Going above and beyond for a client is not about throwing in a million extras just to prove you are ✨a good little creator✨.
It is about showing them how you think.
Your creativity.
Your personality.
Your strategy.
Your ability to make their brand feel like something people actually want to watch.
Because that is how you stop being “the creator we hired for this campaign” and become:
“Wait, can we get Briley for the next one too?”
And THAT is the goal.
Content gets you the project.
Your personality, your brain and the relationship get you invited back.
#ugc #ugccreators #ugccommunity
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currently operating at approximately 12% brain function, one migraine and an irresponsible amount of delusion, yet somehow I have 3 concepts to film today.
and honestly? maybe this isn’t a disability I’m telling myself.
maybe I’m just a highly evolved little woodland creature who refuses to be defeated by her own central nervous system.
superhuman behaviour, frankly
#ugc #ugccreators #ugccommunity
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There’s a certain amount of delusion required to be a creator.
You have to believe in the thing before there’s proof. Bet on yourself before everyone else gets it. Probably a little more than is socially acceptable.
But the trick is staying grounded in WHO you actually are.
#ugc #ugccreators #ugccommunity
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If your entire pitch is “I can make you a really good video,” you’ve already positioned yourself as a replaceable line item.
Respectfully: we need to aim higher.
The creators who build long-term brand partnerships aren’t just making content.
They’re bringing the brain.
They’re thinking in creative territories, hooks, testing, iteration, performance, and what the fuck we should try next.
A brand doesn’t need another pair of hands.
They need someone who can sit at the table, challenge the brief, spot the opportunity, and make the next move.
That’s the difference between being hired for a deliverable and becoming someone they don’t want to lose.
#ugc #ugccreators #ugccommunity #ContentStrategy
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Not a friendly reminder, but one worth hearing:
Being confident in what you know and being convinced you already know everything are VERY different things.
One makes you an expert.
The other makes you rigid.
And rigidity will quietly fuck with your growth.
The creator economy is changing FAST.
So “that’s not how I do things” isn’t exactly a strategy.
You don’t have to use every platform.
You don’t have to chase every trend.
You don’t have to adopt every new business model.
But if your immediate reaction to something new is:
“That’s for beginners.”
“That won’t work for someone like me.”
“I already know what that is.”
…you’ve stopped being curious and started protecting your identity.
And babe… your ego is not a business strategy.
The smartest creators I know aren’t the ones convinced they’ve figured it all out.
They’re the ones who can say:
“Interesting. Let me see what the data says.”
Test it.
Pull it apart.
Question it.
Prove yourself wrong.
Because sometimes the thing you’re dismissing is exactly the thing that could teach you something your current strategy can’t.
Stay curious.
Being “advanced” should mean you know how to learn faster, not that you’ve decided you have nothing left to learn.
#ugc #ugccreators #ugccommunity
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I think this take is missing where creator marketing is actually heading.
Trybe isn’t interesting because it gives creators another place to make content for commission.
It’s interesting because it gives brands + creators a way to connect creative skill with actual performance data.
And that’s a very different proposition from traditional UGC.
The creator landscape is moving away from:
“Here’s my rate. Here’s my portfolio. Hope the brand likes it.”
toward:
“Here’s the creative. Here’s the strategy behind it. Here’s how it performed. Now let’s make the next iteration better.”
That’s not necessarily beginner territory if you ask me🤨
In fact, I’d argue the more strategically minded you are, the more interesting performance data becomes.
A creator who understands hooks, retention, psychology, CTAs, positioning, testing, iteration and conversion shouldn’t be afraid of a model where the content actually gets measured.
They should be curious about it.
And if TikTok Shop commissions are genuinely way more lucrative, great.
Show us the receipts.🧾
Because “I make more over there” is not really a strategic argument without the numbers behind it.
And I especially wouldn’t dismiss an emerging creator ecosystem as “practice” simply because it doesn’t resemble the traditional UGC model.
The industry is changing.
The creators who understand why content converts are going to have an advantage over the ones who only know how to make content that looks good.
That’s the part I’d be paying attention to.👀
Anyways if you want to get on trybe, beginner or not I think it’s pretty cool - here’s a link: jointrybe.com/r/LAPT3Z9W
#ugccreators #ugccommunity #ugc
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Watched the ump aggressively brush off home plate and my brain went:
“God… that scratched an itch I didn’t know I had.”
Immediately followed by:
“I need to clean out my inbox.”
For one beautiful, delusional moment I considered becoming an umpire solely because of that tiny little brush.
Then I remembered the job also includes 95 mph projectiles and grown men screaming in your face.
I’ll stick to deleting newsletters I never signed up for.
#ugc #ugccreators #ugccommunity
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