Bengu Atamer (@benguatamer) header
Bengu Atamer (@benguatamer) profile picture

Bengu Atamer

@benguatamer

Formerly @YouTube (@Google), Currently Co-Founder @BuzzMyVideos. I post about YouTube, Creator Economy, Entrepreneurship, and all things Tech & Digital

 London
linktr.ee/benguatamer
Joined March 2009
  • Tweets2K
  • Following1.4K
  • Followers1.2K
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Photo by Bengu Atamer (@benguatamer)Photo by Bengu Atamer (@benguatamer)Photo by Bengu Atamer (@benguatamer)Photo by Bengu Atamer (@benguatamer)Photo by Bengu Atamer (@benguatamer)Photo by Bengu Atamer (@benguatamer)Photo by Bengu Atamer (@benguatamer)Photo by Bengu Atamer (@benguatamer)Photo by Bengu Atamer (@benguatamer)Photo by Bengu Atamer (@benguatamer)
Replying to @benguatamer
For more AI, Automation news, and cool growth tools for your business, subscribe to my newsletter. 👇 asistos.com/p/meta-launches-…
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Google's NotebookLM is mind-blowing!🤯 I was too lazy to read @MrBeast's How to Succeed at Production document So, I used #NotebookLM to create a Podcast Here is a listen! 10 minutes and brilliant notebooklm.google.com/notebo…
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AI taking over jobs for real!
@levelsio (@levelsio) profile picture@levelsio
@levelsio26 Sep 2024
Image from @levelsio (@levelsio)
Image from @levelsio (@levelsio)
Image from @levelsio (@levelsio)
Image from @levelsio (@levelsio)
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Very demure, very mindful #YouTube has become the first streaming platform to exceed 10% of TV watch time according to @nielsen As a publisher what is your strategy to leverage this? OR, do you have a plan in place?
Image from Bengu Atamer (@benguatamer)
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Replying to @YouTube
@YouTube is taking on TikTok! Breaking news this week is the platform is expanding its partnership with @Shopify. As TikTok Shop grows, YouTube has seen the need to act. #ecommerce #socialshopping
Image from Bengu Atamer (@benguatamer)
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Their expanded partnership with Shopify will give channels access to thousands of new brands, allowing channels to drive platform native revenue by tagging products in their videos. 🗒 YouTube is also launching a Chrome extension.
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YouTube’s e-commerce push is part of a bigger plan. The platform has seen a slowdown in digital advertising. To keep growing, YouTube is focusing on shopping-related content, inspired by the success of TikTok shop.
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Disney is losing its next generation of fans to @YouTube It won’t be the only media house to be concerned @VisualCapitalist reported YT takes 9.6% of streaming market: Netflix 7.6%, Prime 3.2%, Disney+ 1.8% visualcapitalist.com/how-do-… Here’s why I think YT is so dominant🧵
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3/A product driven approach: The CEO, @nealmohan has been focusing on launching new creator tools in the last 2 years. From rolling out A/B thumbnail testing to #AI tools, if they find more ways to help creators win with audiences then YouTube wins.
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Best of all YouTube can compete for attention by investing in product, over production. I don’t see their dominance waning anytime soon, which means it still offers huge opportunity for entertainment brands, music, and sports organisations to grow and engage. Any thoughts?
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#YouTube's secret tool to grow watch time, AKA "Playlisting!" I bet you are not creating enough playlists on your channel :) Good news! We have automated #playlist creation on FullScore.AI, and it is a huge time saver! Check this out 👇 #youtubeautomation #youtubeseo
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#Creators converting their influence & audience into #business is a norm now, but creators in politics? I can't claim to understand politics or political influence In the future, there might be a creator to convert their influence into a political position What do you think?
MrBeast (@MrBeast) profile pictureMrBeast
@MrBeast6 Jul 2024
If we lower the age to run for president I’ll jump in the race
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.@Anton_Shulke and SEO professionals around the world are teaming up for the SEO for Paws Livestream. bit.ly/PetsNSEO You'll be able to support pets in need while learning about #SEO & networking. Search Engine Journal will be there! Will you? bit.ly/PetsNSEO
Image from SearchEngineJournal® (@sejournal)
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youtube.com was activated 19 years ago on February 14, 2005 Today @OpenAI's release of Sora; a video generation model is a similar moment... A shift in how we create and consume content... #CreatorEconomy #youtube #onlinevideo
Sam Altman (@sama) profile pictureSam Altman
@sama15 Feb 2024
here is sora, our video generation model: openai.com/sora today we are starting red-teaming and offering access to a limited number of creators. @_tim_brooks @billpeeb @model_mechanic are really incredible; amazing work by them and the team. remarkable moment.

What to know about the Sora discontinuation | OpenAI Help Center

Understand the Sora discontinuation, including content exports, data deletion, refunds, and credits.

help.openai.com
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Auch!
Nick Nimmin (@NickNimmin) profile pictureNick Nimmin
@NickNimmin31 Jan 2024
Another reminder for not using popular music on any platform. Universal Music and TikTok are closing down a licensing deal that will render tons of TikTok content muted. Imagine having evergreen videos driving your creator business and they all get rendered pretty much useless overnight because you trusted the business dealings of the platform and the record companies and assumed the license would last forever.
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Mr. Beast made $250K from 1 video, his debut on @X . A lot of revenue from a single video, BUT It proves why #YouTube still is the best platform for revenue! WHY; 1. RPM= $1.6 (Based on 156M impressions) Very poor given YT long-form Let's face it; better than YT shorts
MrBeast (@MrBeast) profile pictureMrBeast
@MrBeast22 Jan 2024
MY FIRST X VIDEO MADE OVER $250,000! 😲 But it’s a bit of a facade. Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience
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3. Mr. Beast's video was specifically pushed by Elon Musk himself and many other X employees. If you are a creator on X and want similar revenue, you need the touch of Midas/Musk... Which is highly unlikely for a regular creator.
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So, # YouTube it is, still running the show when it comes to content revenue... Uploading content cross-platform is something we always encourage, but it has to be done strategically. Do you upload videos cross-platform? And, what is your take on this? #creatoreconomy
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Replying to @ChatGPT
@ChatGPTapp is coming after video creation! Video editors will not become obsolete, but; This could mean... PROS: - Cost Savings for Video Creation - Highly Personalized Video content for customers - Video Creation at Scale - Automated Video Marketing mashable.com/article/chatgpt…
ChatGPT is poised to have a video feature

ChatGPT is poised to have a video feature

Plus, expect GPT-5 sometime this year too.

mashable.com
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Cons - BIAS issues in video content - Challenges in Discoverability - More Persuasive Misinformation Video What are your thoughts on video creation becoming commodified and its potential impact on platforms such as #YouTube or on our lives! #YouTube #video #generativeai
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