ᯓ➤ Ben M&A

AMA for the M&A MMA

We have entered a new era...

Gulf Shores, Alabama is basically the Monaco of North America

Highly dependent on the situation, what the earnout is tied to (Rev, GP, retention), whether the owner remains, and for how long.

A business owner automating customer intake discovers the AI tool works great. The routing is accurate. The classification is clean. Three months in, the team is spending more time managing the automation than they did handling intake manually. The problem: - Bot output requires human review anyway - Each output still needs formatting before it reaches the next system - Documentation about what the automation actually does takes months to build and maintain - Handoffs between the automated step and the next team member create new bottlenecks Instead, by hiring an Ai implementation agency (like suntex labs), the business owner received a hands free agentic workflow. The AI system didn't just extract data. It connected directly to their CRM, pushed qualified leads straight into the pipeline, and flagged exceptions that needed human eyes before they reached the team. Setup took longer upfront. The payoff was immediate. Intake processing dropped from 20 minutes per customer to 4.

Claude and other models aren't interchangeable tools. The difference matters for how you structure an AI workflow in your business. Also, you don’t need Opus or Fable to write an email. Save your tokens for more complex tasks.

A business owner implementing AI into workflow: Start with one repetitive task the team does weekly. Proposals. Reports. Customer intake forms. Pick the one that burns the most hours. Gather 10 to 15 real examples from your existing work. Don't clean them up or edit them. Feed them raw into NotebookLM or Claude, along with your template or standard format. Let the model generate 5 to 10 outputs based on those examples. Test them against your actual standards. Have the model revise. It'll catch patterns in your style and requirements that you didn't explicitly state the first time.

Got an email response from a business owner saying... "we are anti AI" How would you respond?

I don’t think many people understand attention spans. Attention spans are very short and messaging has to come through extremely fast and clear to get the point across. I have conversations with many people who go on and on and on, and on, and on without taking a breath, and at the end of their speech, the recipient has lost the point. Brevity is a skill

Fable 5.1 on ultracode will devour your token spend. Who knew drafting emails cost so many tokens😎

If you use Claude Fable 5.1 on Ultracode effort, it WILL make the investment decisions for you

Future of search will be an agent doing this on your behalf

Curious...would you buy a product/service if you saw it as an AI generated video ad?

Talent concentration can impact your multiple. If 40 percent of your technical team came through one visa sponsor or region, a buyer may price that as risk. Ever think about that?

If you book a meeting on my calendar and don't show up...

Buyers discount deals when one supplier controls your business. Fix it first. • Any single supplier over 20 percent of spend is a red flag. • Test if you can actually switch to backup suppliers in 30 days. • Reduce concentration before selling. The buyer won't discount for risk you fixed.