Mapping out brand marketing at @Figure Formerly @plumenetwork | @animocabrands | @MoonbeamNetwork & @LGUS

Earth
Joined September 2021
Solana was the proof. $300M+ TVL, no token incentives, pure yield from real loans. Now Hastra brings the same credit engine to Ethereum, and opens the door to entirely new asset classes through Figure Forge.
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if you've ever wondered how real world assets like mortgages and loan can move onchain, this one's worth checking out.
Before you allocate, follow the capital – live. Tomorrow, Figure’s Tayeb Kenzari will dive into Prime, exploring how capital enters the marketplace, how lending works, and the mechanics behind liquidity and withdrawals. It’s everything an institution needs to know about Prime. Join tomorrow – Wednesday, October 21 at 9AM ET.
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Phyn retweeted
Understanding an onchain credit opportunity means looking beyond its return. Our Head of Product Marketing, Tayeb Kenzari will dive into a full walkthrough of Prime, including how its lending structure works, what backs its credit pools, and the risks and safeguards institutions should evaluate. Join the webinar on Wednesday, October 21 at 9AM ET.
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Phyn retweeted
Institutions have historically leaned on “trusted” yield sources – but in the current macro landscape, those sources are losing value. In our webinar, our Head of Product Marketing, Tayeb Kenzari and @Steve_4P, CEO of @FourPillarsFP, will cover yield and how to rethink it in an inflationary era. Together, they will weigh in on today’s inflation and how it is different from yesterday’s, as well as introduce a new spectrum of yield tools for institutions and investors. It’s your key to weathering the modern economy. Join the live session, October 14th, 9AM ET. Sign up → events.zoom.us/ev/AlxJMsgp_c…
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There’s still time to sign up for our newsletter before it drops. Whether you are an investor or an institution, this is a must-read for all that have implemented a yield strategy into their portfolio, or are considering one.
Thinking about yield? We’ve got you covered. In our newsletter, we dig in and offer our perspectives on yield, modern strategies, and how institutions are leveraging yield today. It’s the newest signal for your portfolio – from our desk, to your inbox.
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Capital markets are evolving, and now, so is the infrastructure. Figure’s system does away with the complexities and inefficiencies of endless hand-offs between intermediaries, connecting whole-loan origination to Wall Street securitization and open market capital. Borrowers get faster, cheaper access to funding. Lenders get direct access to credit, without the middlemen. It’s capital markets, as a service. Learn more → digitalassets.figure.com/?ut…
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We’re building the connected system for capital markets – and it’s a complete upgrade from the incumbent model. Traditionally, capital markets are complex and fragmented. Lending, trading, custody, settlement, and reporting are siloed into separate systems. We’re building a better way. Our vision is a world in which asset creation, financing, and settlement can be completed on the same system, and it’s a vision we’re bringing to life by rebuilding capital markets from the ground-up. Origination, recording, tokenization, trading, and settlement all live within Figure’s infrastructure, resulting in higher efficiency, and lower costs. The old way relies on antiquated models. Now, capital markets need only one stack: the Figure stack.
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Tokenization opportunities in Korea are fundamentally different from the global private credit market. Key reasons: • Concentration of domestic private funds in private equity • Private debt funds are small • Credit supply is dominated by bank and security firm balance sheets @FourPillarsFP dove into Korea’s regulatory system, and the Figure model’s potential as a point of contact.
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$250M bank forward flow = dedicated term capital. No rehype. No wick liqs. Fixed rate. 1yr term. Your coins aren't the product.
We’re proud to extend a $250M forward-flow commitment to @Figure for its Crypto-Backed Loans, structured by our Principal Finance Group. With this arrangement, we’re providing dedicated capital to help consumers unlock liquidity from their digital assets. Learn more in @twifintech: thisweekinfintech.com/p/cros…
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If you want to stay ahead of where RWAs and fintech may be evolving, I'd recommend you guys to sign up!
We have brought real world credit on-chain, scaling at a level most of the industry only talks about. Now, we lead in the home equity asset class. With that momentum, we’ll keep pushing forward, and we want to invite you along for the ride. The Figure Digital Assets Newsletter gives you insights into the Figure roadmap, including what we’re shipping across multiple ecosystems and how our hard work is driving the direction of RWAs on-chain. Stay informed on everything there is to know about the Figure stack, with news straight from the people building it. Sign up ↓ figure-digital-assets.beehii…
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Phyn retweeted
YLDS are now trackable on Artemis. Monitor price, market cap, stablecoin transfer volume, and stablecoin supply, all in the Artemis dashboard.
INTRODUCING: $YLDS is now on Artemis. See the metrics that matter for @Figure’s yield-bearing stablecoin. Monitor here: artemis.ai/company/YLDS
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We didn't just believe in somETHing. We built for it. Hastra is now live on Ethereum!🔹 Access the same high-quality yield that became the leading Solana RWA. Now ready to deploy across the largest DeFi market in the world via @Morpho Vaults, curated by @SentoraHQ 🔨
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We released our Q1 2026 earnings yesterday, where we again saw triple-digit growth with margins of 50%, reflecting a mix of growth and profitability made possible by our asset-light marketplace model. A few highlights: • Our Figure Connect marketplace continues to grow rapidly. We recently surpassed $1 billion in monthly originations for the first time, and we see a clear path to $2 billion per month as we bring more assets on-chain. • Our blockchain ecosystem is scaling quickly: Our always-on DeFi-native warehouse financing vehicle Democratized Prime and $YLDS, our SEC-registered, yield-bearing stablecoin product, had balances up 80% quarter-over-quarter. • AI implementation is creating value for us, and our ability to adopt AI effectively is a force multiplier because of how effective blockchain technology is at serving as infrastructure for AI that creates value and reduces friction in capital markets.
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Real estate loans (eg mortgages) -> good blockchain assets / use cases. Real estate (eg an office building in Dallas) -> bad/no use cases.
🏡 @mcagney says tokenized real estate is "way overhyped." He explains why at @consensus2026, presented by @moonpay.
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Phyn retweeted
The team had another successful day in Miami! 🌴 At the Real Yield Summit, we touched on the current state and the future of RWAs: • Our Chief Capital Officer, Todd Stevens, and @jacqmelinek talked about the closing gap between TradFi and DeFi. • Our Head of Stablecoin Growth Karl Samsen and @stellarorg’s Chief Business Officer @rajachak75 discussed what it takes to build stablecoins that work across savings, payments, and treasury. • They covered what YLDS unlocks for the next phase of compliant, yield-bearing stablecoins post-GENIUS Act. • Leaders from our team, @morpho, and @sentora @reidlikeabook, @dennisbree, @admff492, and @jrdothoughts did a deep-dive into on-chain credit, how it is evolving, and how the industry is building it.
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Tune in for an incredible summit on what real yield should look like!
Can’t attend the Real Yield Summit? Don’t worry. You can catch it live now, right here on X ↓ xitter.cf/i/broadcasts/1RJjpzeBN…
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Come join in and learn more about how Provenance and Figure will be shaping the future of RWAs!
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Last week, our President of Digital Assets @reidlikeabook went to @EthCC and explained how Figure is becoming the credit layer for all of DeFi. Let’s recap 🧵
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My two cents: Betting market have their moments. The next real cycle isn’t going to be driven by retail hype, imo. It’s going to come from the infrastructure that can finally connect trillions in traditional capital to on-chain rails in a way that both sides actually trust and can use. The projects that are originating first, tokenizing second, and making those assets productive third are the ones that are going to matter when the next leg of institutional adoption actually hits. I’m not saying it’s all figured out or that every RWA play is suddenly bulletproof. But the gap between 'on-chain proof of concept' and 'this is how the market actually works now' is closing faster than most timelines expected. If you’re still only chasing the next narrative flip without looking at where the real credit and yield are being built, you might be missing the part that actually compounds.
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