founder of Retentio, a retention agency driving PROFIT to Shopify brands
Los Angeles, CA
Joined December 2020
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woah lots of new followers today..馃憢
whats up everyone! my name is Bobby, here is a photo of me with a hat too small for my head that says "Retentio"
that is the name of my ecommerce retention agency that helps shopify brands scale to the next level
(the word "retention" without the "n")
((clever I know))
we use email/sms/direct mail to help brands grow
the DTC space is rapidly evolving and if you aren't supporting your paid ad efforts with email/sms then you are making LESS money than you could be
you generate traffic, we capture leads, we nurture them, they convert
you convert first time customers, we follow up with them, they convert again and again and again
without email/sms you are just hoping people will convert on their first purchase or without you putting effort into staying top of mind..
and even if you ARE paying to retarget / follow up with them, then you are wasting more money because email is a cheaper medium to follow up with
i digress..
email/sms should generate 30%-40%+ of your revenue, which is a big chunk and worth paying attention to
most people set up their email/sms flows and forget about them.. without constantly testing against them
and campaigns are often rushed and promotional.. which isn't strategic if you want to generate the MOST amount of value from your database.. if you rush promotional campaigns often enough, then you will become a discount brand
i have a lot of thoughts, and am really trying to pioneer a modern "retention playbook"
so i appreciate you following along!
i want to open up my calendar to meeting cool people in the space weekly, so if you want to jam, send me a DM!
we have had a crazy start to the year, so I have been a bit ghost, but want to make sure I am connecting with people weekly so I can learn more from everyone!
here's to an amazing 2025 馃嵒, time to cruuuuush 馃挭
it makes me so happy that the average agent outperforms most of the agencies competing in my space
most agencies just gatekeep execution and provide zero sauce
and now they are finished.. once the early majority adopts agents 馃槀
he whom has the sauce wins. always.
Kody's the best in the game. I have seen it first hand over and over again.
Book a call with him if you like money.
Avoid him if you hate money.
We鈥檙e taking on 2 brands that want to focus on profitable growth for Q4 and beyond.
Every client that signed with us last year for Q4 is still a client and is growing an average 58% YoY with improvements in contribution margin.
We don鈥檛 take on every brand and not every brand is a good fit for us and vise versa. But if you鈥檙e looking to see if we could work together shoot me a DM and let鈥檚 chat 馃
You鈥檒l work directly with me and my team to help you understand realistic forecasts, growth potential, areas for improvement and what鈥檚 needed to realistically scale your brand.
