Boldi 🇭🇺

$46K → $67K in email revenue in 30 days. Without a single discount or promotion. Here's exactly how we did it (and why most brands are leaving money on the table): The situation: A brand selling women's accessories came to us doing ~$103K/mo in total revenue, with $46K of that coming from email (about 45% attribution). Not bad on the surface. But underneath: → Campaigns were sporadic (roughly 1/week, mostly product launches with no strategy) → Flows hadn't been touched in over a year → No abandoned cart flow (only abandoned checkout) → Their popup was converting at 6-7% → They had never cleaned their list The brand wasn't broken. But it was running at maybe 50% of its potential. What we did (in order): 1. Cleaned the list. Before anything else, we removed dead weight. Unengaged profiles hurt deliverability, which hurts everything else. This is the least sexy move, but it's the foundation. 2. Installed a high-converting popup. Their old popup converted at ~7%. We replaced it with one built around our research into their ICP. Results: submit rate went from 7.86% → 10.49%. New profiles added jumped from 1,581 in May to 3,616 in June. Here's the part most people miss — their site traffic also increased 75% that month. Normally, when traffic spikes, popup conversion rates drop because you're getting more casual visitors. Ours went UP. 3. Rebuilt their core flows from scratch. Welcome flow, abandoned cart, abandoned checkout, post-purchase — all rebuilt from the ground up using our ICP research. Flow revenue: $29.4K → $37.9K (+33.6%) This was driven by two things working together: Better-converting flows AND more new profiles entering those flows from the improved popup. 4. Ramped campaign volume with our value-flywheel framework. They were sending ~8 campaigns/month. We took it to 11 — but more importantly, we changed WHAT they were sending. Every campaign was value-driven content built around what their customers actually care about. Product education, behind-the-scenes, collection storytelling. Not a single coupon code in sight. Campaign revenue: $16.8K → $29K (+72.3%) Revenue per campaign: $2,100 → $2,600+ The takeaway: In 30 days, total store revenue went from $103K to $126.5K — a ~25% increase. Email attribution jumped from 45% to 53%. Nothing fancy. Just a properly built system doing its job. Most ecom brands we audit have the same issues: untouched flows, low popup conversion, inconsistent campaigns, and a growing dependence on discounts to hit revenue targets. None of this is complicated. It just requires doing the work in the right order: → Clean your list → Capture more of the right subscribers → Convert them through flows built on actual customer research → Send more campaigns that provide value instead of begging for the sale We call it the Value-Flywheel. Once it's spinning, revenue compounds month over month.

Yeah, this app lowkey transformed my life.

We're actually experiencing something similar. I'm working with my team to get everyone AI native and abuse the f*ck out of Figma MCP + Claude Code. After I made 3 smoking hot campaigns in 15 minutes.

I AM LOOKING TO INTERVIEW MORE COPYWRITERS FROM THE EU Comment COPY and I'll send you a form!:) FYI: We're an email marketing agency working with high-end luxury brands.

New benchmark for y'all lol

Sign up to your own newsletter tonight. Your welcome email is the first thing every new subscriber sees from you. On a call this month I saw one that hadn't been touched in 18 months. Make sure your email designs & tone of voice is consistent with your other marketing channels. Pro tip: align your welcome flow with your seasonal "theme". Customers will love the experience.

Before you screenshot your Black Friday email revenue, check your Klaviyo attribution settings. Two accounts I audited this month were on 5-day open, 5-day click. We run 3-day open, 1-day click. For Black Friday, 1 and 1. Otherwise you're counting sales your emails didn't drive.

One account I audited this month sent 55 campaigns in 30 days. 14 of them made $0. ZERO conversions. Volume is the easy part. One good idea, sent to the right segment, makes more than 5 filler sends. Find unique angles, then double down on the ones that resonate. That's the best form of iteration. Below is the campaign slide from that audit.

Your customer already has a drawer full of earrings. She buys the next pair because of how a brand makes her feel. If your emails are a product grid and a code, you're competing on price with every brand that looks like yours. That's why most jewelry brands stall around $1M.

"I don't want to give away margin on Black Friday." Heard it on 3 calls this month. Fair. Your customers still need a reason to buy that week. Margin-friendly offers: - Bundle savings - Tiered flat $ savings - Free gifts - Collection-specific offers - Gifts under $X

If your pop-up converts under 8%, I press the panic button. Two founders I audited this month were sitting around 1.5%. One of them said: "I didn't expect the signup form was underperforming so much." Test the offer first.

I'm looking for a copywriter, ideally in the EU/Hungary. Part-time for now, with the opportunity to transition to FT. Must have: - a portfolio of past work - experience writing for aspirational brands (no problem-solution here lol) - DOG mentality Gender doesn't matter, but either man or woman, no in-between lol. Comment COPY, and I'll send you the application. RTs appreciated.

Got interviewed on a sales call today. Extremely fun.

bro I honestly think yapping on the internet is the highest leverage activity you can do I started consistently posting 41 days ago

You probably overcomplicate segmentation.

Average jewelry brand owner: "We tried sending two emails a week. It didn't work. We don't like to harass our customers." Here we go again.

Are there any agency owners out there being successful with this approach? I can't really tell if this is worth doing Nothing against William btw. He's a great friend