Founder & CEO, Lower Cross | Billions in revenue, billions in clicks | Founded @BGR (acquired by @PenskeMedia)
Greenwich, CT
Joined June 2008
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From my bedroom to one of the biggest sites on the internet that reached billions.
What an incredible 20 year ride.
I told our nine year old every time he does something we don’t like, we’re going to fine him $1, and every time he does something good, like read a full chapter book, he earns $1.
He just handed me a $5 bill and prepaid for future transgressions. A standing tab. Unreal.
Across the board on a blended basis, our portfolio of incredible world class brands we work with are up 40% YoY within 3 months of partnering.
No broccoli haircuts allowed here.
5 Marketing Mistakes That Are Destroying Your Profit
"After building and operating businesses in digital media and commerce for more than two decades, and generating billions in revenue along the way, I wanted to share what most people won’t: honest, actionable advice on what actually matters and what to focus on. It doesn’t matter if you’re doing $5 million or $250 million."
athletechnews.com/five-marke…
Deion Sanders built a dynasty on the field. Now we're helping him build one online. Lower Cross is proud to work with The Realest & PRIME21 on digital growth and performance.
Lower Cross led the entire Klaviyo migration for Marc Fisher across six iconic brands, including 60+ automated flows, 300+ emails, integration, and a full rebuild of their retention marketing stack.
The new infrastructure on Klaviyo unlocked revenue opportunities and capabilities that simply weren't possible on the old platform.
Proud of what we built!
From Nine West to Hunter Boots, Marc Fisher Footwear switched all 6 of their brands from Listrak to Klaviyo — and unlocked 20% time savings on CRM execution.
See why Marc Fisher consolidated email, SMS, and push into Klaviyo’s B2C CRM 👉 bit.ly/46bFzZ1
Jonathan S. Geller retweeted
“In one client’s account, we discovered 72% of @Meta spend was hitting repeat customers despite strong LTV."
– @boygenius, founder and CEO, Lower Cross
marketingsherpa.com/article/…
Great to speak with @Digiday about advertising and marketing trends across open web, CTV, and more.
digiday.com/media-buying/bra…
