‘I want all of the things’, said no one ever. 50% of the success of an impactful marketing campaign depends on a good targeting. So that’s exactly where we will focus on during our next content theme. Stay tuned the following weeks and follow our ‘#IHAdata’.

The sun is still shining for In-Home Advertising in this ad avoidance era, as pointed out @KatrienMx while presenting the 2nd wave of the Ad'titude Tracker at Commpass today. Curious to hear more results? Let's get in touch!

How your offline communication becomes an online star > the story of the IKEA catalogue. This creative campaign from @DDBBrussels and IKEA is a must see! #IHAcreativity #360degree #InHomeAdvertising #creativity

What's the 'ad'titude' of the Belgian consumer in 2019? Discover it on the Commpass Symposium, where @KatrienMx, will present - as a first - the brand new results of Ad’titude Tracker wave 2. See you at 05/09? > commpass.media/symposium-5-9

Creativity tip of the day: How do you make Direct Mail that gets noticed? > Make pets love it ... and their owners will too! Ps: you are going to love this video too: youtube.com/watch?v=Wj4ZJ52x… #IHAcreativity #DirectMail #InHomeAdvertising #creativity

How to make your In-Home Advertising campaigns stand out? Follow our #IHAcreativity the follow weeks to find out: (link: linkedin.com/showcase/bpost-…) linkedin.com/showcase/bpost… #creativity #InHomeAdvertising

Now you know that print & digital are the Batman & Robin of your media mix, it's time to make them actionable. Stay tuned the following weeks and find out how to increase the response of your mailings: linkedin.com/showcase/bpost-…

LAST CHANCE - Eager to join one of our highly valued tips & tricks sessions around In-Home Advertising with a focus on data, neuromarketing and paper vs. digital? Save your spot at: NL: pub.be/nl/uitnodiging-inspir… | FR: pub.be/fr/inspirez-vous-avec…

Proud with this silver AMMA award in ‘Media research of the year’. Curious to know the insights of our award-winning study around 'ad avoidance'? Hurry to adtitude.be. #AMMAawards #MediaResearchOfTheYear #Adtitude #AdAvoidance #InHomeAdvertising

Sparkling news for our Sparkle magazine: a #BOCA for 'Best Print Publication'. Eager to read this great edition on the future of marketing? NL: news.bpost.be/sparkle-downlo… | FR: news.bpost.be/sparkle-downlo… #BestOfContentAwards #Sparkle #InHomeAdvertising #Cypres #ACC #UBA

Find out why print & digital are the Batman and Robin of your media mix and how to combine them in the most impactful way. Ready to get your 360° campaigns up and running? Follow our #IHAmultichannel on linkedin.com/company/bpost-m…!

Discover the main drivers that influence the relationship with your clients. Want to know more? Take a look at > pulsesurvey.be

To find out how to strenghten your client relationships, we questioned more than 4.000 people, accross 9 sectors and 40 brands. Meet 'Pulse' on this Food For Thought Friday! #IHArelationalmarketing #PulseSurvey #F4Tfriday #relationshipmarketing

Relational marketing is also ... sending our clients some extra motivation to win awards. And you? Do you still have room for an award? Listen to our Media Expert, @KatrienMx, and hurry to the Effie registration form: lnkd.in/gEHK9yM #IHArelationalmarketing

An optimal use of your marketing mix? Folder first, then your tv ad. As shows a recent study of @Spotta. #tipsandtricks

Kick off of our second tips & tricks session around In-Home Advertising. Ready, set, data - neuroscience - and creativity, GO! @PUBnl

It's Food For Thought Friday. Time to announce the next hot topic in the advertising industry we will zoom into: #relationalmarketing Stay tuned the following weeks and find out the keys to strengthening the connection with your clients on: linkedin.com/company/1878193…