Brilliance | Ads & Funnels

“AI can’t make a good landing page” is cope. These 75 rules build PERFECT + high converting landing pages. (and I'm giving the entire skill file away for free) For a bit of context: Most AI landing pages you see are recognizably sh*tty within an instant: • White text sitting on a light background • Pages that overflow the second they load on a phone • CTA buttons that all point somewhere different • Copy the AI "improved" but now performs worse The slop comes from 2 things you hand the AI: A) zero references B) a one-line prompt So it guesses your palette, your spacing and your buttons. That said... We just made our internal landing page skill PUBLIC. Here's everything we put inside this one: 1. The 15-page reference library every build gets held to, so the AI stops inventing its own look 2. An inputs checklist (palette, CTA, VSL, proof assets, publish route) it needs before it starts 3. Our 21-step build order, from copy inventory to a verified public publish 4. Exact-copy rules, so every approved line ships 1:1 with nothing "improved" 5. Hard specs down to the pixel: 48px/32px headlines, 16px body text on desktop and mobile, 24px card padding, 600px-minimum CTA buttons 6. 8 pass/fail quality gates + 13 known failure modes with the fix for each Want it? • Comment "DESIGN" • Follow me so I can DM you And I'll send it straight over.

Cost per call is a useless metric We have a $417 cost per call on our campaign and we let it ride because show rate is 67% & 75% of shown calls qualified That's $834 per qualified live call which is not bad at all The qualified guys have the capacity to pay at minimum $10-15K Our deeper funnel metrics are crushing Can we get the cost per call lower? Sure But I can comfortably swing $5-10K on this campaign without touching anything Killing the campaign due to a high cost per call would be a dumb decision

Paid ads are the fastest way to get an agency to $100K a month. Let's say you sell a $10K offer That's 10 closed deals But let's do the math here based on our average KPIs -> Close rate: 25%. Means you need 40 qualified shown calls -> Show rate: 70%. -> Qualified rate: 60%. So you need about 95 total calls booked. -> Cost per call: $350. So you need about $33,250/month in ad spend. That's roughly $1108 per day But here's the more interesting part… Most people look at that and go "ok I just need cheaper calls" and I can get better ROAS But lower cost per call doesn't mean the leads will be qualified So they start optimizing for a $50 cost per call And sure, cost per call goes down But qualified rate goes to shit And all of a sudden you're not closing that much because most people aren't a good fit Now here's what happens when you fix the backend The show rate goes from 70% to 80%. Close rate from 25% to 30%. Same $33,250 in ad spend. Same 95 calls. 95 calls × 60% qualified × 80% show × 30% close = about 14 deals instead of 10. That's an extra $40K without changing anything on the ads This is why we model the numbers for every client before we launch anything Most important ones being: -> Your cost per qualified call -> Your application rate -> Your qualified rate -> Close rate Then other secondary metrics

When your DFY client explains how you write ads lol (easy to understand how we do it even our clients get it without much explanation) 😂

One of our clients wanted to double his ad spend from $30K to $60K a month with a page converting at 1.5% His ads were very profitable. 4X ROAS Before he did that we modelled out the numbers Biggest bottleneck was page conversion rate Say we take the page from 1.5% to 2% That's an extra $40K a month on the same ad spend Q4 is the perfect time to take a look and optimize your landing page if you haven't Big big piece most people don't give much attention

When selling to cold traffic you have to understand their frame of mind Most people come in thinking about how bad things could get And how the offer is structured to mitigate that in the event of things going bad If your offer feels too risky they will not move ahead Even harder if they've been burned

You should never work with a prospect that doesn't want to share their numbers with you lol

At some point you legit have no other option than to run (or fix) paid ads to scale Now here’s the story of one of our clients who KNEW that he had to run ads Spent $150K on meta ads Tried to do it himself for over a year Lead quality was all over the place Some months he’d close $25-50K Some months $7K…some months nothing And the issue wasn’t that he didn’t have enough ads lol. He had already made a TONNE of ads So we went through the entire funnel, his sales calls and everything in between The two BIGGEST issues were his positioning & messaging And this is the problem with most people trying to run paid ads We fixed the offer positioning, went after the most valuable ICP and built the ads around that 2-3 days after launch he closed a $20K deal on about $800 in spend 10 days in -> $2,600 spent, $15K cash collected, $30K in revenue closed. Then we booked 100 calls at $99.73 per call And still scaling on the same campaign Now why am I telling you this? Because that's what running ads actually looks like when you do it the right way If you try to fight meta your results go down…your money goes into a black hole And you don’t know what to do next So for Black Friday we built an offer that we have never put out before And it’s ONLY available until 11:59pm Nov 30th. You literally cannot get it after that because it’s heavily discounted and has thousands of dollars in bonuses including 10 AI ads that cost $2500 for completely free This is flat out the LOWEST RISK & EASIEST way to start running paid ads and injecting customers into your info/coaching business, b2b service business, agency or software And I legit cannot give everyone $2500 in bonuses This is called the lower risk paid ads system Why? Because: ✅ You only pay 20% down ✅ You get 10 AI ads for free ($2,500 discount) ✅ Ads launched DFY in 15 days ✅ A brand new batch of AI ads if the first batch doesn’t work (for free) ✅ You get a 25-ad reserve for when your new ones die ✅ Our 30-day cash injection plays to add $30K in 30 days from your existing dead leads ✅ DFY Paid Ads Management for an additional 21 days after the end of our engagement (for free) On top of that: You get everything in our main offer: ✅ DFY 25 video ad creatives per month ✅ Sales training 2x per month ✅ Attribution setup DFY ✅ Tracking system DIY ✅ Landing page design DFY ✅ VSL DFY ✅ Confirmation page videos DFY ✅ Monthly 1-on-1 calls (30 min) ✅ Full Educational email flows - 9 emails ✅ Optimize sales process ✅ Weekly stat reporting ✅ Follow Up Scripts ✅ Perfect Show Rate System ✅ Retention systems ✅ Monthly “Winner report” ✅ Media Buying DFY For 90 Days ✅ Funnel optimization & split tests DFY ✅ Ad & VSL filming blueprint ✅ Ads, VSL & Confirmation Page Video Editing DFY This is limited to 15 people and only runs until 11:59 pm on Nov 30th then we full port to our full price If you want to launch and scale your ads in Q4 & going into 2027 on the BEST terms we have ever offered Comment "BFCM" and I'll DM you the details 👇

100 booked calls at $100 per call for a high ticket info product ($10K ad spend) We're booking 4-5 sales calls a day now with 40-50% of them qualified Before this lead quality was all over the place and now we are mf scaling

Free my boy Jensen

If you can close deals at a consistent 20-30% all you need is good ads Most people I speak to know how to close they just suck at attracting the right people through the door It's not the backend stuff You just need 10 good ads

Fun pop quiz lol $150 cost per call with $1200 cost per qualified live call OR $400 cost per call + $800 cost per qualified live call What are you picking?

Spoke to a business owner spending $45,000 per month on ads and bringing in $250K a month in revenue He told me he wants to get to $1M a month and push his ad spend past $100K a month But he's capped out on the amount of creatives he can push out because the entire business depends on him Which means every new ad needs him to sit down script, film, record and manage the editor So currently he's putting out a few new ads a week But not enough to absorb that extra ad spend that he wants to layer on Now here's the thing At $1500 per day, your ads fatigue faster Your frequency goes up, cost per call creeps up And if you can't your replace ads fast enough You physically cannot scale. And most business owners try to do the same thing Script and film 10, 30 or how ever many ads a week so the quality goes to shit And the ads stop working What's actually going to get you scaling is more angles and more creative formats > Different avatars > A different problem per ad > A different circumstance per ad > Different creative formats And all these angles must be pulled directly from your sales calls That's what going to scale your ad spend from $1K per day to $3K+ per day

Sitting at a 20X ROAS and all deals have pretty much come from the same ad When you get a winning ad you just know 😂

7 things that will NOT fix your lead quality -> more ads -> a new audience -> making your form longer form -> traffic campaigns lol -> mentioning the price in your ads -> duplicating the campaign -> turning off the campaign lol

Everyone should experience getting 80% qualified leads on their paid ads Like genuinely when was the last time you hopped on a call and almost everyone was qualified and you knew they would close before some of the calls

Your ad can speak about the right "problem" and still pull in the wrong people Take an offer that helps people build authority in their space On one end of the market you've got people who want to BECOME the authority They're still very early in their journey. Most of them don't have a real offer / they're trying to figure things out On the other end you have people who have traction in their industry They have a proven offer & have revenue coming in. But they just want to build authority without it taking up all of their time Both of these people will click on an ad about "building authority" One of them can pay you $5-10K+ The other one can barely afford that But when your ad speaks about the lower level outcomes like "you can get millions of views" The newbies book because it's attractive and shiny Then meta shows your ads to more of those people So you get a lot of people who want your service or product but don't have the capital to afford it So who do you write to: -> The upper end of the market who can afford you And what do you write in the ad: -> The problem -> The circumstance they're in -> The offer And you articulate the circumstances only the person at the upper end of the market would recognise: For the authority example that looks like: -> Your best clients come from referrals and you want a predictable source of lead flow -> You're posting 3 times per day still, writing every post but you don't have the bandwidth to do all that while managing your team Someone who is just getting started doesn't relate to any of that Someone who is making money sees the ad and thinks "yeah that's literally me and I need that solved" That's how one of our clients just booked a call with a $10-20M a year company off cold paid ads Problem, circumstance, offer And speak to the end of the market that has money

$125,811 from one webinar funnel in 24 hours Go run a webinar these ripppp in Q4