61% of people who posted a video in the past year say they're interested in using AI to put themselves into their content.
That's from a survey YouTube commissioned from NRG: nearly 700 uploaders aged 14 to 44, published this week.
Self insertion is the interesting part because the person is what audiences follow.
A generated clip of a random character is easy to copy. A generated clip with your face, voice and style in it still belongs to you.
YouTube has added AliExpress to its Shopping affiliate program.
Creators will be able to tag AliExpress products in videos, Shorts and livestreams and earn commission when viewers buy.
Live in South Korea since March. The US, UK, Brazil and Germany are next.
Still missing: the commission rate. Neither company has published it, and there are no launch dates yet for the four new markets.
Eligible channels will see the offer in YouTube Studio once it reaches them.
How it works:
→ pick products inside YouTube Studio
→ tag them in a video, Short or live
→ the viewer taps through and checks out on AliExpress
The catalogue leans on electronics, sports and outdoor, home and lifestyle, and Studio shows which items are trending and selling best.
Hudson Matter used to fund YouTube channels for celebrities and take a share of their ad revenue.
He says the model fell apart when early videos struggled and the talent lost interest.
Someone still has to show up for the next upload.
For a brand planning a YouTube series, we would settle the commitment before filming:
→ who appears in every episode
→ how much time they reserve
→ how many episodes the team can fund
→ when everyone reviews the results
Spotify's new podcast Memberships let creators sell several levels of access to the same show.
Bonus episodes, early releases or fewer ads.
The rollout started yesterday in 34 markets.
Creators can export member data, including contact details when fans choose to share them.
That gives a podcast promoted through social clips a way to keep in touch with paying fans beyond the feed.