Kim Roach

I only have 3 rules in business. #1. Build an email list. #2. Build an email list. #3. Build an email list. Algorithms change. Your email list is forever. It's like insurance for business owners.

You don't need a massive team to build a million-dollar media business. Just 3 ingredients: 1. Paid Ads 2. Email 3. Content Most people work really hard on a business model that doesn't scale. The solution? Apply your edge to something that does. That's leverage. That's how wealth is built.

When in doubt, subtract. We have a tendency to ADD new things. But often, the answer is to SUBTRACT. Do LESS but BETTER.

You don't own your Twitter audience. You don't own your LinkedIn followers. You don't own your Facebook fans. You don't own your Google traffic. Every platform is rented space. But your email list? That's yours. That's the real estate you actually own. Leverage every traffic source to get people ONTO your email list.

People overcomplicate business. You only need 3 things: Paid ads. Email. Content. Pick ONE ad platform (I like Facebook). Use Kit to manage your list. Create good content. That's how I've personally grown our million-dollar media business (post Google algorithm updates). KEEP. IT. SIMPLE.

Constraints = Creativity. • Only 280 characters? You write for impact. • One-hour deadline? No time to overthink. • No budget? You get scrappy. • No team? AI becomes your team. • Just 30 minutes for a video? One take. No edits. • Only one tool? Build a SIMPLE business on Kit. Email, landing pages, products. All in one dashboard.

Stop overthinking. Hit publish. Tweak later. Success loves momentum more than perfection.

I love paying the "Convenience Tax". Doordash? Yes. Grocery delivery? Yes. Amazon Prime? Yes. House cleaner? Yes. Lawn care? Yes. Buying back time is the best investment there is.

Creating is an infinite game. The more you do it, the more you want to do it. The more you share, the more you want to express. The finish line keeps moving, but that's the point. It's not about being done. It's about being alive.

4 Pillars of Leverage in the Digital Age 1️⃣ Capital: Let your money work for you. 2️⃣ Collaboration: Build a team of smart people. 3️⃣ Code: Automate tasks for infinite scalability 4️⃣ Content: ONE piece of content can be seen by millions #NavalRavikant & #AlexHormozi

"You're playing by rules that don't exist." This is one of my favorite quotes from Alex Hormozi. We often limit ourselves by following imaginary rules and conventions that don't actually exist. We hold ourselves back from trying new things or pursuing big goals because we believe there are unspoken "rules" we have to follow, when in fact those limitations are just in our own minds. When we free ourselves from these imaginary constraints, it allows us to play the game of business (and life) at a completely different level. Operating with this mindset enables us to take actions, pursue strategies and set goals that most people wouldn't, because they're still stuck following outdated assumptions and norms. You might stand out from the crowd or even get some funny looks. But you'll have the results you want.

Just found a cool new ChatGPT prompt: Write 10 Buzzfeed-style headlines related to food and recipes. Must be 60 characters or less. Here are the results: 1. 10 Secret Ingredients Grandma Never Told You About 2. 5 One-Pot Wonders That'll Transform Weeknight Dinners 3. 7 Breakfast Bowls Worth Waking Up Early For 4. The Secret Ingredient Behind Every Viral TikTok Recipe 5. This Single Mom's Easy Lasagna Recipe Will Save Your Week 6. Mac 'n' Cheese: 8 Twists on the Ultimate Comfort Food! 7. The Secret To The Creamiest Homemade Ice Cream 8. Calling All Chocoholics: 7 Dreamy Chocolate Desserts! 9. 5 Retro Dishes Making a HUGE Comeback This Year! 10. How To Make The Creamiest Mashed Potatoes I love my assistant 😊

Delegation... so much easier said than done. I'm challenging myself to delegate one new task every week. What are some key things you're currently delegating? Feels like I'm always learning. And of course... making plenty of mistakes along the way. No one seems to tell you that part.

From 0 to 8 million visitors per month. Here's our simple SEO strategy. 🔍 Rigorous keyword research ✍️ Crafting high-quality, engaging content 🎯 Keyword-rich title tags 💼 Header tags for better content structure 🔗 Internal linking to boost page authority 🚀 Building an incredible team to produce content at scale That last one is KEY.

Life is an equation of inputs and outputs. We overcomplicate it with emotion and analysis.