George retweeted
3 reasons why purpose is killing brand marketing.
1. Purpose statements are bland by design.
They are built by moving up the benefit ladder from the specifics of a business to generic themes common to all brands in the category. This means they all sound the same.
George retweeted
Adobe can do one.
Want to cancel auto-renewal of a subscription? You can't.
Want to cancel your subscription a week before auto-renewal happens? You have to pay an early termination fee.
Looking for an alternative to Lightroom that's easy to use for light photo editing.
I’ve never worked with Ramzi directly but good friends of mine have and by all accounts he’s flipping excellent at what he does. Drop him a note if you’re looking for awesome people.
George retweeted
This move by @Sonos should have every customer rethinking their continued and future investments. This also affects @IKEAUKSupport since they’re branding themselves together with #Sonos
I, for one, is seriously considering quitting @Sonos altogether.
#Rethink
Wait a fucking minute
@Sonos
I can either let you Brick my £400 speaker and send it to landfill in exchange for 30% off a new one or keep it and I'll stop receiving updates to my entire house full of your products.
Are you having a fucking laugh?
George retweeted
.@The_Ad_viser: Why will brands be investing $1.5 billion into esports by 2022?
It's the audience! @YouGov reports that 72% of all esports watchers are aged between 18-34. And for brands… @Twitch is the channel to be on! #MostContagious #GameChanger
George retweeted
Nobody celebrates diversity more than the PM, says Sajid Javid.
Over the years Johnson has:
- Called Muslim women “letterboxes”
- Called black Africans “piccaninnies” with “watermelon smiles”
- Called gay men “bumboys”
-Said Islamophobia is only “natural"
businessinsider.com/boris-jo…
As expected, the House of Commons is pure theatre today, but whatever you think of Geoffrey Cox, his oratory is :chef kiss: quite a wonder to behold.
George retweeted
2 photos, 12 months apart.
2018: One girl, Stockholm
2019: ~4-10 million people, 100s of global cities, every continent. Possibly the largest global protest ever.
Power of one.
From here? Either things change or it will grow.
Unite behind the science. #ClimateStrike 🌱🌏
This is the kind of thing that makes me think a global catastrophic extinction event might not be the worst thing that could happen...
An Influencer Is Defending Her Decision To Post A Photoshoot Of Her Motorcycle Accident On Instagram
she also denied to me that the Smartwater featured in one of the professional photos is a brand endorsement
buzzfeednews.com/article/tan…
George retweeted
Sony
Dyson
Panasonic
Lloyds
Unilever
Goldman Sachs
Barclays
Airbus
Flybmi
P&O
HSBC
JP Morgan
UBS
Ford
Hitachi
Toshiba
AXA
Honda
Moneygram
Philips
European Banking Authority
European Medicines Agency
Bank of America
But apparently, it’s got nothing to do with Brexit.
George retweeted
Forty-four days away from Brexit and they haven't got a clue."
A Honda worker accuses the government of "completely incompetent handling" of Brexit and "idiocy of epic proportions".
George retweeted
Re-sharing my top hack of 2018...
If you have to transcribe audio - say, of interviews - here’s how to save yourself time/headaches/£££:
1) Upload the audio to YouTube as a private file
2) Come back 30 mins later
3) Download transcript
4) Thank me later
I like this - both for the partnership that created the Inspire series, but also very much for the nice example of how to turn TVC creative into excellent Facebook content marketingweek.com/2018/07/13…