Arjan A Singh retweeted
MacBook costs an Indian software developer 5x more of their salary than an American one in 2026
The median software engineer in India makes ₹30 lakh a year and the same professional in USA profile makes $136,000 a year
US developer pays just 1% of their annual salary for a MacBook while Indian developer pays 5% of his annual salary for the same device
New music, new background, new CTA = same ad.
New problem, new persona, new objection = new ad.
That's Andromeda in two lines.
In your D2C career you will encounter multiple assholes
Shouting assholes, credit-stealing assholes, 2 AM WhatsApp assholes.
But the worst are the hourly assholes.
“we are 7% down, going worse hour after hour, Are we doing anything?”
“We were up 10% whole day, but last hour is 2% down aesa kya hua?”
“First half was 50% down, second half is 100% up what changes were done?”
Arjan A Singh retweeted
after a ~year of working full-time on my first venture - a perfume brand, i’ve decided to move on
wins:
- made a product people genuinely loved
- went from -70% ebitda to +5% cm3 during the hardest 4 months of my life
- built internal tools & workflows that are valuable and have paying users
- didn’t give up in the darkest days and took the business from almost zero revenue to $10k in a single month
lessons:
- conviction >>> anything else
- cash & cashflow are both super crucial in a bootsrapped brand
- bet sizing matters, not just the balls you have
- faster iteration & sheer execution trumps everything
- analysis paralysis is a fatal disease
im not sure what i want to do next yet and im actively exploring domains that excite me
will be in blr mon-wed next week, would love to chat w ambitious founders building w rigor, grit and passion
dms as always are open
Arjan A Singh retweeted
This
“India needs patriots, not parasites”
I think what is actually needed is for Indian people to actually give a damn about their cities and fellow citizens.
Anybody using the "I pay taxes, I shouldn't have to do anything" excuse should go live in another country. India isn't developed, it's developing, so it needs patriots, not parasites. If this triggers you, it means you're part of the problem.
If you're not happy with the footpath (or a pothole, or anything else which is broken), fix it, or call someone to fix it, and don't give up until it's fixed. Be relentless. Be vocal. Be creative. Make it your mission to get that one thing fixed. Look at what Virendra (@Virendra0698) did by just calling the right people and being respectful (but also persistent). He and Arun Pai (@arunpaiblrwalks) along with the help of GBA and some wonderful volunteers turned an unofficial garbage dump into a pristine, beautiful footpath through sheer force of will.
xitter.gq/Virendra0698/status/21…
Product made so good that people themselves write your ads
@aashish02
Arjan A Singh retweeted
JUST IN : Arjan Singh will be joining us tonight on India Money Live at 9 PM
He will be decoding the 10x growth playbook for D2C brands, building a skincare company and leveraging marketing channels
Join the Stream on X & YouTube for Q&A session
For Bangalore folks, do join this
Good folks at X,
We’re a consumer-focused VC fund hosting a mixer for consumer founders in Bangalore this Thursday. Would be great if you could share this with your relevant founder network and help us reach more consumer entrepreneurs in the city.
Link:luma.com/3aduikd7
Dealing with employee mistakes
1st time: Okay, if they own it.
2nd time: Still okay, if they own it, and ensure it does not repeat
3rd time: Clear warning.
4th time: Wish them all the best in their next role. Ideally with a competitor.
At that point the problem isn't the mistake. It's that they can't learn from one, and you can't fix that for them.
Arjan A Singh retweeted
"All that matters is that India reaches USD 10000 per capita"
-Ashwini Vaishnav
Best tool in the market
exactly why your Indian competitors are supplemented with US brands in
trywallfacer.com
grüns, ag1, im8, hismile, grounding well, city beauty, glossier, rhode, you name it
Finding winning ad concepts:
Competitor ad library: BASIC
Competition Ads running 60+ days: MID
US brand ad libraries + TikTok Shop: ELITE
US D2C is a year ahead of India. Steal from the future.
Arjan A Singh retweeted
Conspiracy of Kejriwal and AAP to make Gurdwara Banga Sahib as center of protest and deliver lectures and slogans inside Gurdwara premises so that Police enter and they make it an issue in Punjab.
Gurdwara Committee should register FIR against person who delivered lecture inside premises defying Gurdwara staff.
This is common pathway before people remove shoes and cover their heads.
The post is highly misleading.
DSGMC has itself criticised the behaviour of some protestors who came inside and started raising slogans.
Please stop misleading and inciting people




















