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We help brands to discover and tap in to the pockets of culture that drive growth. Powered by award-winning AI with cultural strategist expertise.

London, England
Joined May 2016
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Well done to the whole @codec_ai team - you guys work so hard for one another and what we're building. YOU ARE ALL ROCKSTARS! And thanks to those who voted for us in the expert panel and public vote- you're pretty damn awesome too ;)
Thrilled to announce that we're #32 on @BCloudUK's 100 #eCommerce Trailblazers for 2020, celebrating the UK’s most innovative 💡companies creating tech for retail + eCommerce. Congrats to the Codec dream team! 🙌 #startup #culturalmarketing #ai businesscloud.co.uk/100-ecom…
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In other news, I'm hiring. We are looking for another addition to our data science team at @codec_ai If you are excited about working with large social datasets doing #NLP and #socialNetwork analysis to understand culture, we would love to hear from you. linkedin.com/jobs/view/22916…
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A wonderful collaboration with Codec delivered through our Insights team Curbsights! Feel free to give it a read and share
Exploring a dynamic and entrepreneurial community - #STEM Trailblazers, working to challenge societal expectations around Black representation in science, tech, engineering and mathematics. Read our latest report, in partnership with @WordOnTheCurbUK. blog.codec.ai/stem
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“The key to unlocking growth is to be community-driven. Culturally relevant. Passion led.” @Martin_D_Adams, CEO & Co-Founder, @codec_ai #ExpoDayBatch8 #LafayettePnP #retail #AI #community
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People don't identify anymore by age, gender or profession but by passions, personality and values shares Treesha Punchoo @codec_ai during #SITechDemoDay #socialintelligence #socialanalytics #audiencesegmentation #media
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Who doesn't want to increase purchase intent by 276%? No one?! A blinding interview with @codec_ai on cultural insights fuelling growth bit.ly/372u9Xr #SITechDemoDay2020
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Martin Adams, UKs Top 100 Entrepreneurs by Maserati and a Top 50 UK Innovator by Penrose. CEO of @codec_ai, Speaking at #MEYE on Digital Innovation, Tech. & Media "Becoming a Better Young Leader: How Artificial Intelligence Might Just Help You". #MEYEPledge
Very interesting insights. Thank you @RebeccaAllen23 @DLFmembers How tribes grow: - Symbols - Behaviours - Values - Social Organisation #DLFmembers
Excited to hear from @codec_ai's Chief Commercial Officer, Rebecca Allen this Friday on ‘Content that connects: how understanding culture can fuel growth in 2020’. 👉 Check out the full agenda: digitalleadershipforum.co.uk… #dlfmembers #digital #marketing
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Great to hear that these promising #MadTech Startups made it through the final round of #TheEuropas #Awards @codec_ai @MeasureMatch @OmetriaData @Plansnap @getuberall @vidsys @streetbees @waive Congrats to all! 🙌
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Meet the #AdTech and #MarTech opinion leaders and decision makers coming to Arabnet Beirut X! Ad/Edge powered by Arabnet and @ArabAd_mag will host speakers from: @MercedesBenzME, @codec_ai, MTV Digital Studios and @Viacom
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It's always good to be prepared, but how can we prepare to thrive in the workforce of the future? Looking forward to hearing @Martin_D_Adams founder of @codec_ai speak about this at the #DLFMembers session next week #FutureOfWork
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Join our next webinar with @codec_ai as we discuss how Challenger brands (Monzo, ASOS) have dramatically increased their market share at the expense of traditional brands (RBS, Debenhams). #brandperception #AI Register here: bit.ly/2KLRC85
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The new marketing is people-centric, and today companies need to gain a deeper understanding of ‘who’ their customers are, as people, not simply consumers. buff.ly/2Ts5i81
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Without trust, advertising has no future - and a brand without trust is a product. We must tackle this together as an industry to deliver system change for a sustainable future. It's time for action! @ad_association #LEAD2019
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How can AI help you create content that talks directly to your target audiences issues and interests? Watch our on-demand webinar fronted by @Martin_D_Adams CEO of @codec_ai to learn how: bit.ly/2Urp7MY #AI #PublicRelations #Marketing #contentmarketing #MediaInsights
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Our first lucky star prize winner on our Wheel of Fortune - Treesha from @codec_ai Make sure you visit the Mediatel table @MADFESTLONDON and try your luck!
We're kicking off in the #DisruptionSummit Purpose Track with panel session 'Building Trust Through #Technology' featuring @We_are_upstart @codec_ai @mateoy + @SukiFuller #tech #businesstech #trusteconomy