Product Agency guy @Cremalab. Podcasting on Prople of Product (PoP). Curious George fits pretty well.

Kansas City
Joined January 2008
George Brooks retweeted
There's a kind of religious leader who is absolutely elated right now: never have to write or deliver a sermon again. AI does it all.
The whole point of building Tavus has been simple: talking to a machine should feel as natural as talking to a friend or coworker. It’s hard to describe all the tiny nuances that make a conversation feel human. The little expressions. Moving around in your chair. Knowing when to speak and when to listen. The dance of it all. Griffin is by far the closest anyone has come to a model that can capture those nuances. The first time I saw it being used, I had no idea I was watching our model rather than just a normal video call. I’m so incredibly proud of this team and what they’ve built.
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George Brooks retweeted
$33.1M opening day with zero green screens. Read that again. Project Hail Mary cost $200 million to make. Lord and Miller built the entire Hail Mary spacecraft as a practical set. Thousands of physical buttons, hundreds of real screens, a hatch modeled after ISS designs. The alien, Rocky, is a full animatronic puppet designed by Neal Scanlan, the creature shop legend behind the best Star Wars practical work. Ryan Gosling acted against a real puppet in every single scene. The movie has 2,018 VFX shots. That sounds like a lot until you compare it to Avatar: Fire and Ash, which ran over 3,500. The difference: Avatar builds the world digitally and asks the audience to believe it. Project Hail Mary builds the world physically and uses VFX to clean up wires, remove puppeteers, and paint in space backgrounds. One approach creates spectacle. The other creates presence. This is a $200 million bet against the last 15 years of Hollywood production logic. After Avengers: Endgame, the industry standardized around green screen stages and digital environments because it was faster and cheaper per shot. Studios could reshoot entire sequences in post. The tradeoff was invisible until it wasn't: audiences started describing blockbusters as looking like "video games." Snow White's $42M opening. The Marvels at $46M. Quantumania. Ant-Man built on a soundstage that looked like it. Lord and Miller went the opposite direction and spent more money on physical construction than most studios spend on entire VFX pipelines. Greig Fraser, the cinematographer who shot Dune, lit the Hail Mary with practical lights so the camera could move freely through real corridors. When Gosling floats in zero-g, that's wire work, not simulation. When he touches a panel, it's a real panel. Guillermo del Toro saw the film and called the commitment to practical sets and puppets "a goal, an aspiration, and a commitment. Especially now." The "especially now" is doing all the work in that sentence. He's talking about an industry where the default response to a $200M budget is to minimize physical production and maximize digital flexibility. Project Hail Mary did the opposite and just posted the biggest non-franchise opening day in domestic box office history. The audience can tell. They've always been able to tell.
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George Brooks retweeted
20 years. One obsession. Ignore everything else. That’s the cheat code.
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Anyone who thinks "the customer is always right" never worked in graphic design.
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George Brooks retweeted
UX is dead. Figma is dead. Webflow is dead. Design is dead. Okay we done talking about what's dead? I'm go back to designing with all those tools in peace.
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George Brooks retweeted
Where’s the best place to find clients? Dribbble? Behance? LinkedIn? Twitter? Instagram? None of those. The best place to find clients is in your contacts list. Your email inbox. Your DMs. Clients don’t buy unless they trust you. And the best place to find a large number of people who trust you is the people who already know and who already know you. Before you try to build big audiences on social media platforms, send some emails to people who trust you and tell them what you can do for them.
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George Brooks retweeted
Sure, your devs can code. But can they mix? 🏈 To kickoff #SuperBowlLIX weekend, enjoy this interactive soundboard made by a couple of our more musically gifted employees. (Vocals are original) As heard on KCUR 89.3 this morning: perfectspiral.rocks/
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George Brooks retweeted
Crema's UX Audits help teams with custom technology that isn't performing as expected. 👉 Learn how to get started: lnkd.in/gTvZADmZ
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George Brooks retweeted
This morning we're kicking off another #DesignSprint with one of our long-term partners. 🏃🏃 With 16 people under one roof and an additional 5 remote, we've got a full house. Let's do this!
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George Brooks retweeted
Two new faces on the YouTube channel. 👋👋 Say hello to Christine & Julie. They are on to talk about #UX audits. Who might benefit from them? What does the process look like? #UXdesign #UIdesign #technology #content
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George Brooks retweeted
Next Friday we're hosting an event for KC Design Week. Join us from 5:30–8:30pm. Tour our space and several other local design firms that are opening their doors for the evening. Grab a friend and join the fun. 🍻 Tickets here: kcdesignweek.org/events/open…
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George Brooks retweeted
UX issues are usually symptoms of deeper issues. Sometimes it's a lack of care for the user. Sometimes it's a lack of resources (you gotta let some fires burn). Sometimes you pushed to prod prematurely, lacking comms or process. Better UX is a function of better org functions.
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George Brooks retweeted
Up for discussion this morning at the KC #product leadership circle: - What are some of the principles that guide your team? - What principles guide your products? Team leads in tech are focused (with renewed energy) on the principles of leaning into risk and failing fast.
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George Brooks retweeted
Capacity planning is like playing a game of 4D Tetris. There’s NO situation in which everything runs perfectly as planned. It's one of the many reasons that working #agile is simply essential for product teams. TLDR; Plan your capacity and be ready to evolve on the fly.
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George Brooks retweeted
Can art inspire creativity in the workplace? Research suggests the presence of art stimulates innovative thinking, encourages risk-taking, and nourishes problem-solving skills. We buy that! Thanks to #KC artist Martin Cail for using our office to house his latest installation.
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George Brooks retweeted
To our fellow professional service orgs, 📣 Not every project needs to be custom 📣 If you've been in business long enough, there will be repeatable service offerings you can package (and scale) More on this: crema.us/blog/3-ways-to-prod…
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George Brooks retweeted
The knowledge within your organization could be one of your most valuable assets. And it may be something you can #productize. 🧠 How is your training unique? Or your ways of working?
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George Brooks retweeted
Technology is changing the way we approach #construction - from planning and visualization to project management. On this podcast episode, @conceptsguy hosts Aaron Henderson of @stackcontech. (More in the link below)
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George Brooks retweeted
When you can't hand pick your workforce or vendor network, finding the right set of recruiting tools can help ensure you're still effectively matching skills to the needs of the organization. More on scaling expertise management 👉 crema.us/blog/5-things-for-l…
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