Contentious (@contentiousltd) header
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We help people who want to change the world to do awesome things with digital content. We can now be found mostly on LinkedIn or Bluesky.

London, England
Joined July 2016
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Contentious retweeted
There's a pervasive fear amongst some designers and devs of long pages of content. They're often less of a problem for users than we imagine they will be - but we resort to tabs, accordions or details before we try out the simpler thing of The Big Long Page. Why is that?
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👋 Do you: 🌐 Love the internet? 📰 Care about content? 🔗 Like to connect people, processes and tech? Our client, the Internet Society, is looking for a content ops manager to ensure content can flow smoothly around the org. Work with our fab friends: internetsociety.bamboohr.com…
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Contentious retweeted
We're hiring a UX copywriter!! If you find yourself proofing every website you visit, and love chewing over linguistic debates like 'log in' versus 'login', we want to hear from you! Click to find out more: hubs.ly/H0yPyxX0 @uxwritersc @ContentTeatime
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Thanks to everyone who came to my talk at #UtterlyContent20. Links, ideas, slides, tortoises and a sign-me-up-to-slow-down form on this website I made to go with it: slowcontent.org/
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"Nothing should be longer than it needs to be, but that doesn't mean that everything needs to be short. The myths that nobody reads online and that nobody has an attention span of longer than 30 seconds are pernicious." Yes @juliushonnor! 💯 #UtterlyContent20
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Slow and steady wins the race. @juliushonnor from @contentiousltd explains the value of slow content within the content landscape: "Slow content takes time to craft, as well as time to read, watch, listen and digest." Learn more: bit.ly/3ixZxSQ #ContentDesign
Excited to be speaking (slowly) at @UtterlyContent in October. Early bird tickets on sale until the end of today, plus a 20% discount if you use code WTQ9MSA. utterlycontent.com/
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Why slow down? Because users are also humans. And citizens. And we want to feel confident in our decision-making, we want to learn, we want to feel empowered, we want to have enriching experiences. We want slow content. #AEAOT slowcontent.org/
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The design principles from @design__justice, as shared by the brilliant @movie_pundit at #DCCsix are excellent. And very relevant to content. designjustice.org/read-the-p…
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Pagethink is outdated. And it's holding us back. I wrote a thing about atomic content. contentious.ltd/atomic-conte…
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Content isn’t just about the words and pictures. What we see on the page is the tip of the iceberg. Content is about the business model, the value proposition, the culture, the systems and processes, the roles, the mental models and the structures. It’s political and emotional.
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Show me your information architecture and I’ll draw your org chart. Show me your content model and I’ll tell you your rules and regulations. Show me your editorial process and I’ll tell you your organizational politics. Content strategy is never just about the words.
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What's your top tip for measuring the success of content? Lots of brilliant advice in this @GatherContent roundup from @leenjones, @bizsanford, @RobertMills, @hilarymarsh, @mjpowers and @snappysentences. And some moderately good advice from me too. gathercontent.com/blog/big-q…
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Here’s a genius way to think about content strategy—as a process to get from here to success. j.mp/2DQNeOM
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A super round-up of handy tools to make your writing, planning and editing more effective, courtesy of @contentiousltd. contentious.ltd/useful-tools…
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The #CharityDigital conference was a whirlwind of inspiration and ideas. Read my round up for the common threads. 🧬
Can you believe it was a week ago today that we were all excitedly waiting for the #CharityDigital conference to begin! If you missed out, or just fancy reliving the highlights all over again then check out @laurazoee's excellent writeup bit.ly/35utxIp
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Really enjoyed running today’s content strategy workshop at #ecfBerlin. Lots of excellent conversations about PDFs, press releases and otter games. Slides are online (as a PDF, sorry!) contentious.ltd/slides/how-t…
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'Digital has the potential to redress the balance of power in an extremely inequitable world. But only if we get it right', says @laurazoee. Here she pulls together recurring threads from our digital conference in search of the answer to getting it right: bit.ly/35utxIp
Interest in brand purpose, values and sustainability? You'll love this talk from @laurazoee curioconference.com/speakers…
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Speaking of which, the line up is looking pretty amazing, even if we do say so ourselves. You should buy a ticket or something. curioconference.com/tickets/
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