Priscilla Tan

7 ways to make your writing so clear, readers won't think twice about taking action (with before and after examples): 1. Avoid generalizations Never make the reader think, "Why?" or "What does that mean?" ❌ "Don't waste time on unqualified leads. To find warm leads..." 🏆 "Unqualified leads bloat your pipeline, waste resources, and lead to missed opportunities. To find warm leads..." 2. Say what you mean Be literal when making points. ❌ "You won't have to worry about redundancies." 🏆 "You won't have to worry about skills that are no longer useful." "Redundancies" is vague. Don’t make the reader guess what you mean. 3. Use active over passive voice Active voice speaks directly to a known audience and incites action. Passive voice implies something *could happen* to the reader. We want readers to feel like they can take charge and make a thing happen for themselves. It's also easier to read and skim. ❌“If you don’t have a mathematics degree, gaining professional qualifications like these is likely to boost your career prospects. 🏆  “If you don’t have a mathematics degree, pursue relevant professional qualifications to boost your career prospects." 4. Trim fat and filler Fluff is a waste of valuable real estate. It also hurts readability. ❌ “To start making a plan, sit down and ask yourself the following questions:” 🏆 “To formulate a plan, ask yourself:” Aim for clear, concise, and snappy. BUT... 5. Very sentence length Short sentences work well, especially on social. People aggressively skim here. But the best writers understand how to sprinkle in longer sentences to break up monotony, hold attention, and make their content sing. Short is good. A mix of short and long is better. 6. Avoid redundancy It's repetitive, boring, and hard to skim. Every sentence needs to be unique and add value. If it doesn't, self-edit or remove it. ❌“The roles begin to diverge once you take technical skills into account. Sales engineers have technical skills that allow them to identify patterns that someone without technical expertise may miss.” See how the phrase technical expertise starts sounding like a tongue twister? 🏆 “The roles begin to diverge once you take technical skills into account. Sales engineers have the industry expertise to identify patterns that an untrained eye may miss.” 7. Add value Don't aim to produce content that’s interchangeable with the rest of what’s out there. We've seen enough of that. Instead, spike emotional resonance with creativity. You can: -Bring experts into the convo and frame the narrative around their story and insights -Include audience-specific examples that are relatable AF -Explain the "why" behind the "what" every single time Hope this helps!

I read @nielsen 's 2023 Annual Marketing Report so you don't have to. It’s 23 pages of delicious data. Here’s the TLDR. 👇