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Cha Eunwoo’s connection with Chaumet went beyond simply wearing the Maison’s jewelry. During his visit to Paris in 2023, Chaumet referred to him as a “Friend of the Maison” and welcomed him to its historic 12 Vendôme address, where he paid tribute to Chopin by playing the piano in the historic Chopin Salon, where the composer wrote his final piece. For a historic Parisian High Jewellery Maison like Chaumet, that wording carries a special significance — reflecting not only how naturally he represented the brand, but also the close connection and appreciation he had built with the Maison itself. A beautiful recognition of the trust, appreciation and presence he brought to one of Paris’s most historic High Jewellery Maisons. 🤍 CHA EUNWOO OUR PRIDE #CHAEUNWOOIMPACT #CHAEUNWOO #차은우

From luxury houses to global lifestyle brands, Cha Eunwoo has built an impressive presence through endorsements, campaigns and long-term brand partnerships. Across the years, his brand portfolio has included brands such as Saint Laurent, Dior, Chaumet, Burberry, Calvin Klein, LG U+, The North Face, Skechers, Bodyfriend and Abib, which even named him Global Ambassador after his military enlistment. Again and again, his campaigns have generated attention, demand and strong engagement. With 96 endorsements across his career so far, his impact in the world of brands is an achievement in its own right. 🤍 Credit to CEWProjects CHA EUNWOO OUR PRIDE #CHAEUNWOOIMPACT #CHAEUNWOO #차은우