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curthecht

@curthecht

human translation layer between technology and marketing #weatherfx

 ÜT
theweathercompany.com/company/bios/curt-hecht-profile
Joined November 2008
  • Tweets3.3K
  • Following623
  • Followers1.5K
76Media
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Good to know what your recommending. adexchanger.com/data-driven-…
Location Accuracy: Ad Exchange Data Falls Short

Location Accuracy: Ad Exchange Data Falls Short

Location is a big part of mobile advertising, which is why advertisers pay more when an ad request includes the user’s location.

adexchanger.com
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-- Telecom watchdog says smartphones are now UK’s preferred device - ft.com/cms/s/0/77e447d2-3b85… – at Wilmette, IL
55/45! Publishers need to get a handle on value/use of their own data and ad tech in marketplace... mediapost.com/publications/a…
Real-Time Daily: Programmatic Represented 52% Of Display Ad Spend In 2014

Real-Time Daily: Programmatic Represented 52% Of Display Ad Spend In 2014

U.S. marketers spent $10.1 billion through programmatic ad technologies last year, representing over half (52%) of the digital display market, according to a new report from the IAB. The $10.1...

mediapost.com
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The domestiques. Those who #ridefor their team and who are evidence that together, we are greater than I. amp.twimg.com/v/fecf2cb3-3b9…
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Weather Channel and Twitter...Tour Pros Reveal Their Favorite Apps golf.com/photos/tour-pros-re… via @golf_com
Tour Pros Reveal Their Favorite Apps | News | GOLF.com

Tour Pros Reveal Their Favorite Apps | News | GOLF.com

golf.com
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.@IBM and The Weather Company team up for emergency tech: fastcompany.com/3047729/fast… by @nealunger / – at Wilmette, IL
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We all know weather impacts ppl's emotions and behavior. Have to love this weather triggered creative for Inside Out.
Image from sara livingston (@saralivingston)
Image from sara livingston (@saralivingston)
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Weather Company Taps Former VivaKi Exec Venuto To Head AdFX Data Unit geomarketing.com/weather-com… – at Northbrook, IL
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Big win for our global goals! theweathercompany.com/newsro…
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I at a meeting at the Weather Channel and the conference room is named "Polar Vortex":-)
Image from babs rangaiah (@babs26)
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Big Hire, more to come! theweathercompany.com/newsro…
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The Weather Channel Scores Xiaomi Deal | Multichannel: multichannel.com/news/techno…
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I have been watching the new show on #weatherchannel #3 SCIENTISTS WALK INTO A BAR what an Awesome show. #wxgeeks #science totally Awesome. – at Kansas, USA
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For Publishers, TV Requires A Balancing Act adexchanger.com/the-sell-sid… @AdExchanger
For Publishers, TV Requires A Balancing Act

For Publishers, TV Requires A Balancing Act

TV is a good business. Everyone knows change is coming, but when and how soon?

adexchanger.com
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Reminder: Liege-Bastogne-Liege will be LIVE STREAMED Tomorrow at 8am ET in full HD & commercial free stream.nbcsports.com/liveext…
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We've seen our weather trigger usage grow Q/Q with smart predictive marketing. The weather ate my returns for.tn/1Pv2oaM – at Chicago, IL
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curthecht retweeted
CMO Today (@wsjCMO) profile picture
CMO Today@wsjCMO18 Apr 2015
Facebook wants to handle every aspect of media companies' digital advertising needs on.wsj.com/1Jcnw1o
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The Weather Company CEO: ‘We Really Decided to Offer the Weather to Every Person on Earth’ shar.es/1gMaNJ via @TheWrap
Kraft's Julie Fleischer at Ad Age's Digital Conference: Not All Data Is Crap adage.com/article/special-re…
REMINDER: Paris-Roubaix will be streamed LIVE in full HD commercial free starting at 6:55 am et this Sunday FREE to NBCSN subscribers.
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