Founder of FREQUENCY27. Husband, Dad & Cancer Survivor. Tweets are my own.
Cleveland, OH
Joined April 2008
- Tweets55.4K
- Following392
- Followers1.9K
- Likes1K
Casey Yandle retweeted
One of the best explainers on AI & Search. This is ready to use for all of us to talk to company leaders. Great visuals and explanations that are easy to digest. @TheNextCorner crushed this resource, I'll be using it a ton.
thenextcorner.com/ai-visibil…
Casey Yandle retweeted
Well this is pretty big news: OpenAI is building an analytics tool to see how businesses appear and get cited in ChatGPT.
Is this the first iteration of a ChatGPT Search Console? 👀👀👀
Will be following this closely!
H/t @HannsKronenberg for flagging
lnkd.in/p/gnFiTnJA
Casey Yandle retweeted
We’ve decoded the mechanisms that determine which products get discovered, selected and recommended by Google in shopping grids, AI Overviews and AI mode
think.resoneo.com/google-sho…
Casey Yandle retweeted
We've largely forgotten that states define what corporations can do. Yesterday, Montana voters overwhelmingly stripped corporations of the power to spend money influencing elections. Hawaii did the same in May. Both face court fights. Our nascent citizen muscle is coming to life.
Casey Yandle retweeted
A large list of Google's Twiddlers from @5eg
seroundtable.com/google-twid…
Casey Yandle retweeted
the latest google change with goto seems to be breaking most industry tools right now. it's diabolicaly clever. Dataforseo explains it better than i can:
dataforseo.com/update/new-go…
Casey Yandle retweeted
OpenAI just updated its dataset on how people use ChatGPT.
I went through every file and found a few surprises:
1. Classic Google query types are now about half of all messages
- 48% of all messages were Google-style questions in September 2026, up from 43% in July 2024.
- The 48% breaks down into 20% simple searches (facts, products, recipes) and 28% Practical Guidance (how-to, tutoring, health, creative ideas).
- OpenAI sorts every message into work or personal. Google-style questions make up 53% of personal messages and 38% of work messages (September 2026).
- Personal messages grew from 48% to 68% of all messages since July 2024.
- Most of the rise comes from personal messages taking a bigger share, because they're search-heavy.
2. Commercial research at work grew 75%
Among US work messages (Q1 2025 vs Q3 2026):
- "Obtain information about goods or services": 1.7% → 2.9%
- "Determine values or prices of goods or services": 0.3% → 0.7%
- "Gather information from physical or electronic sources": 1.2% → 1.8%
Surprised me: researching a subject for work fell by up to two thirds (technology -66%, history and social issues -65%, health -42%). Product and price research grew.
3. Countries that use ChatGPT more use it more for search
- The quarter of countries with the highest ChatGPT use per capita put 24% of messages into simple searches in Q3 2026, vs 16% for the lowest quarter.
- Across ~150 countries, the correlation grew from 0.30 to 0.74 (Q1 2025 vs. Q3 2026).
4. Personal use grows faster than work
- OpenAI's classifier tags every sampled message as work-related or not (consumer plans only).
- Work went from 52% of messages in July 2024 to 32% in September 2026. The data only shows shares, so work messages could still be growing in absolute numbers.
In September 2026, the share of messages that were work-related was:
- Free: 25%
- Go: 42%
- Plus: 51%
- Pro: 68%
Source: OpenAI Signals v3.0, announced in "ChatGPT's expanding world of work"
159 countries, 27 million sampled messages, July 2024 to September 2026
Casey Yandle retweeted
Amy Acton's long-lost stepsister, the biological daughter of Acton's abusive stepfather, corroborates Amy Acton's story in heartbreaking interview:
"Yes, he raped [my biological sister], and it was more than once... I know they were homeless for a while and living in a tent. All that is definitely true."
Casey Yandle retweeted
At Razorfish I broke GEO down into 3 A's: Anchor, Amplify, Align.
Anchor is your SEO stage. Use your owned channels optimize and create content, etc.
Amplify is your social media, your paid channels, your affiliates, PR, etc. Get them all on the same message.
Align is where it comes to 3rd parties - making sure they are talking about you and creating alignment with the messages you want AI to see.
Casey Yandle retweeted
🚨BREAKING: Judiciary Democrats’ report details mounting evidence linking Trump to Epstein’s criminal activities and DOJ’s cover-up; specific accounts involving 11 women provide more evidence of potential sex crimes.
democrats-judiciary.house.go…
Casey Yandle retweeted
CRO is GEO, especially on the homepage.
“Homepages get 15 times as many requests from AI bots as any other type of page. If you want AI to know something, make sure that you’ve published that answer on the home page. I don’t care how tall the page is. Maybe it’s constructed beautifully in a visual flow, but that’s a place where you can be sure that AI is training on it if you put it there.” - @crestodina
“There’s a big adaptation here, because if there are any conversion signals on a page that are only there as visuals, then you probably should also list those as text. ‘We’re in the Gartner Magic Quadrant.’ ‘We won this.’ ‘We’re top some agency.’ ‘We’re the number one hospital for this.’ Those things, the badge is insufficient to train the AI.”
“Similarly, if you have a homepage that has case studies and you believe that you’ve trained AI, because if AI clicks on the case study, it goes to the page and scans through an 11-page PDF and finds that data point or quote at the bottom, that’s insufficient. Case study snippets should include the proof point in the headline of the case study.”
“That’s where conversion optimizers can learn from SEOs and SEOs can learn from conversion optimizers, and the full funnel marketer has a better chance of winning because they’re thinking about how systems work. Why would a machine trust this? It doesn’t render the page, and look at the pixels. So I think if proof points are purely visual, then we need to bust them out and put them there also as text.”
Blogging trends: What works now w/ @crestodina
0:00 – Content performance crashed to 14%
1:52 – AI is table stakes, not an edge
5:34 – Back to the human basics
14:50 – Why search and conversion must combine
16:19 – Pages that emulate a sales call
23:15 – Winning the AI recommendation
28:01 – Home pages get 15x more AI bot visits
Casey Yandle retweeted
New Claude Skill: Content Prioritization Analyzer For AI Search via @aleyda:
Prioritizes content based on:
- Click resilience
- Citation potential
- Brand mention potential
- Business importance
Casey Yandle retweeted
AOC: One of the things that I find mind-boggling is that whenever we want to expand health care in this country, Medicare in this country, education, everyone’s first question in Washington is: How are we going to pay for this?
Yet every single year, the United States Congress rubber-stamps trillions and trillions of dollars in current and expanded spending without anyone asking at all: How are we going to pay for this?
By the way, the Pentagon has continued to fail every audit. They are paying for it with your health care and lack thereof.
So it’s about time that we flip the equation and start asking, How can we afford war after war after war?
Casey Yandle retweeted
We now have a statement from @ahrefs regarding Google poisoning the search results and the overall tracking issues they are facing. I followed up with ahrefs to see if graphs will change, and be corrected, based on the cleanup they mentioned in the post. Stay tuned.
"We already have multiple filters in place to detect and reject the abnormal results and request accurate replacements. We're also cleaning up any past results that may have been affected."
ahrefs.com/blog/serp-data-up…
Casey Yandle retweeted
Every word of this is fucking insane. Kushner cannot be in charge of negotiations. vanityfair.com/story/jared-k…
Casey Yandle retweeted
Today @SERP_recon launched 3 free tools! We have an AI readiness checker, a query explorer, and an entity explorer. Check them out: serprecon.com/free-tools
Casey Yandle retweeted
How do we find the most valuable parts of a page?
We CHISEL the source: dejan.ai/media/pdf/CHISEL.pd…
dejan.ai/concepts/chisel/