I went from mowing lawns to building proftiable personal brands. 103 clients. Helping founders build launch and scale wildly profitable webinars.
Joined February 2023
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20M views.
0 sales.
That was Connor 12 months ago.
Now he's hitting $47k months while working 3-5hr/day.
Here's excatly how we did it:
Dan West 🌎 retweeted
When I was a kid, my dad would pick me up from school.
He was always the earliest parent to arrive.
My brother and I used to laugh about it. We found it strange.
Me? I took more after my mother.
Always 5 minutes late.
Aside from biting my nails (and a brief spell of smoking), being late was the worst habit I ever acquired.
Business and sales killed that. Thank God.
One late show to a meeting might cost next months' rent.
Now I make sure I'm 10 minutes early to everything.
Dad was right.
Dan West 🌎 retweeted
Your next client is right under your nose.
One of my coaching client sells AI automations.
A client to her is worth $10-30k.
But sales had slowed down.
I told her to offer a free system installation to get her foot in the door.
"Anyone come to mind?" I asked.
"Yeah, my friend Matt. $1M/year business"
She text him that day.
1 week later? They were onboarded.
Lesson.
When I was a kid, my dad would pick me up from school.
He was always the earliest parent to arrive.
My brother and I used to laugh about it. We found it strange.
Me? I took more after my mother.
Always 5 minutes late.
Aside from biting my nails (and a brief spell of smoking), being late was the worst habit I ever acquired.
Business and sales killed that. Thank God.
One late show to a meeting might cost next months' rent.
Now I make sure I'm 10 minutes early to everything.
Dad was right.
Your next client is right under your nose.
One of my coaching client sells AI automations.
A client to her is worth $10-30k.
But sales had slowed down.
I told her to offer a free system installation to get her foot in the door.
"Anyone come to mind?" I asked.
"Yeah, my friend Matt. $1M/year business"
She text him that day.
1 week later? They were onboarded.
Lesson.
Most founders struggle to get people to show up to their webinars.
We use backend selling systems to consistently drive 50%+ show rates.
I put together a free guide showing you how to fill your next webinar with red-hot prospects.
Get it here: fill-your-webinar.pages.dev/
Most people hate clav because he makes equality look like BS.
That's why looksmaxxing is so sticky.
It changes how you see reality.
David Ogilvy would call this 'a big idea'
Simple. Sticky. Polarising.
He's not selling a course. He's selling a belief.
That's why people buy his sh*t.
Your webinars should do the same.
Pick one belief.
Every story reinforces it. Every case study proves it. Every example points to the same conclusion.
Your job isn't to sell harder.
It's to replace an old belief with a new one.
By the time you pitch, the prospect has already convinced themselves.
We did this for a recording studio last week.
Our offer was a 10 week music production masterclass.
The belief:
"If you want to blow up as a DJ, you need to produce your own tracks."
See how the belief matches the offer?
4 clients bought at $1,000 each.
No sales calls. Straight to cart.
Stop trying to sell on webinars.
Install the right belief, and your offer becomes the logical next step.
The traditional launch model is dead.
Old way:
- 1 month of promo
- hypey
- "i hope this works"
- build then sell
- waitlist
New way:
- short promo window
- quiet
- "i know this will work"
- sell then build
- 3 sales before doors open
Most people are marketing likes it's 2022.
Last night I overshot my macros by 400 cals.
I didn't track lunch, so overdid dinner.
The old me would've said:
"No problem, tomorrow's a new day"
F*ck that.
I berrated myself in the mirror for 5 mins.
Crazy? Maybe.
Effective? I guess we'll find out lol
Things I won't sacrifice for my business:
- health
- integrity
- family
- travel
- freedom
Everything else is fair game.
