Chairman, Ipsos Canada. Social-political researcher, author, commentator. Author Big Shift, Empty Planet, Breaking Point.

Toronto
Joined January 2011
Darrell Bricker retweeted
Discover how AI is reshaping brand influence, shopping behaviors and consumer decisions. Learn why digital natives are driving a mall comeback, how retail media can help brands compete beyond price and what we will and won’t be willing to delegate to AI. ipsos-insight-llc.foleon.com…
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Toronto voters have re-elected Olivia Chow as mayor of Canada’s largest city. With roughly 98 per cent of polls reporting as of 10:04 p.m., unofficial results show Chow ahead of her main challenger, Brad Bradford, and 50 other mayoral candidates in Monday’s municipal election. She will now serve her second term as mayor after winning the 2023 mayoral byelection. globalnews.ca/news/12110951/…
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With the polls about to close in Toronto, the Global News team is firing up its election special. I'll be on the desk with Ipsos' Darrell Bricker (and others) for analysis. Show starts at 8. Global News: globalnews.ca/ YouTube: youtube.com/watch?v=WucOPu8L…
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NEW: Mississauga will have a new mayor. Alvin Tedjo has been elected -- defeating two incumbents. We break down the results with @darrellbricker #TOpoli
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🇨🇦 LEST WE FORGET October 26, 1917 — Canadians Begin Their Assault at Passchendaele Into the mud, under fire, and against overwhelming conditions. On this day in 1917, Canadian soldiers began their offensive at Passchendaele, Belgium, in what would become one of the most gruelling chapters of Canada’s First World War history. After months of fighting, the battlefield had been reduced to a devastated landscape of flooded shell craters, shattered trees, barbed wire, and seemingly endless mud. The ground was so treacherous that simply moving forward, carrying supplies, or evacuating the wounded could become a life-threatening ordeal. Under Lieutenant-General Arthur Currie, the Canadian Corps had spent days preparing for the assault, improving roads, positioning artillery, and planning a series of limited advances. On the morning of October 26, the 3rd and 4th Canadian Divisions went forward. The 3rd Division advanced toward Bellevue Spur, encountering fierce German resistance from fortified positions. To the south, the 4th Division fought toward the higher ground leading to Passchendaele. Progress was painfully slow. Soldiers struggled through deep mud while exposed to machine-gun fire, artillery bombardment, and counterattacks. Some units secured their initial objectives, while others faced intense fighting for every stretch of ground. The human cost was devastating. Over the first three days of the offensive, approximately 2,500 Canadians were killed or wounded, a sobering indication of the price being paid for every advance. For those on the battlefield, October 26 was not a moment of celebration. It was a day of extraordinary hardship, courage, and loss. Today, 109 years later, we remember the Canadians who advanced into those terrible conditions, those who never returned, and those who carried the memories of Passchendaele for the rest of their lives. We will remember them. #LestWeForget #CanadianHistory #WWI
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On this day in 1813, the Battle of Chateauguay was fought near present-day Ormstown, Quebec. A combined force of British, Canadian and Mohawk repelled an American force who were attempting to invade Lower Canada. 🎨 Henri Julien
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Darrell Bricker retweeted
hey hey hey @darrellbricker looking good with @ColinDMello on @globalnewsto tonight !
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On @globalnews tonight with @ColinDMello for Ontario local election results.
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Conflicts around the world + their consequences are seen as the biggest factor driving the cost of living up (76%), ahead of the global economy or national governments. With midterm elections coming up next month, the outlook for the future really matters. ipsos.com/en-us/ipsos-cost-l…
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Stay informed, connected, and ahead of the curve with the newest episode of the Canadian Army podcast. youtube.com/watch?v=hDe8dQO0…
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Explore the trends shaping employee commitment, career growth and leadership aspirations in our Workplace Reality Report. The findings reveal a workforce seeking growth and purpose – but also seeking stability. This presents opportunities for employers... ipsos.com/en-us/the-workplac…
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Beginning tonight, virtual poppies and a Wall of Remembrance will illuminate the Senate of Canada Building. Présented from October 24 to November 11, the display honours Canadians who served in wartime, military conflicts and peacekeeping missions. #SenCA #CanadaRemembers #LestWeForget @RoyalCdnLegion @VeteransENG_CA
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The Remembrance period can be difficult for some, but more so this year because of the recent incident in Wainwright, Alberta. It is a time to come together. We will remember them. (1/2)
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Darrell Bricker retweeted
While 47% say Halloween brings members of the community together, those who celebrate is down slightly from 2021. Many will decorate houses, watch scary movies, carve pumpkins, and dress up. By a wide margin, chocolate (51%) is the favorite Halloween candy ipsos.com/en-us/nearly-half-…
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Darrell Bricker retweeted
Nous rendons hommage au Cpl Nathan Cirillo et à l’Adj Patrice Vincent, qui ont perdu la vie il y a douze ans lors d’un attentat terroriste visant les fondements mêmes de notre pays. 1/2
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Following the tragic incident at CFB Wainwright, we remain focused on supporting injured members, their families, and all those impacted. 27 members are still in hospital, and 12 members have been released from hospital. canada.ca/en/department-nati…
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Darrell Bricker retweeted
Where's your next trip? Canadian travellers are driven by a desire to relax, recharge, and escape the stresses of everyday life when planning fall and winter travel. 72% say relaxation is an important factor in choosing a winter destination. ipsos.com/en-ca/relaxation-t…
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RANGERS ROADS: October 18th 1918:  The Rangers as Liberators The 20th Battalion’s success at Iuwy came at a terrible cost, and the Ranger’s rifle companies were at something like 45 men where each normally had 227. Read the full blog: qyrang.ca/blog/2026/10/18/ra…
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Darrell Bricker retweeted
RANGERS ROADS: Free Book for Ontario History Teachers Bring Canadian history to life in your classroom. Visit the website to request your free copy of Swift and Bold: The History of The Queen’s York Rangers (1st American Regiment) (RCAC) Free for Teachers teachingtools.qyrang.ca/requ…
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