Why "Taste" Is the New Superpower (And How to Build It)
0:00 Why AI companies lead with cafes & hats, not specs
0:32 What taste actually is: a judgment call with no clear right answer
1:34 Why taste matters more now: AI collapsed the cost of production
3:22 Taste is a proxy for trust
4:10 Anthropic's "Keep Thinking" campaign
4:56 Ramp: marketing a corporate card like a media company
5:42 Big budget, no judgment: Coca-Cola's AI holiday ad
7:00 Why the smartest founders make the worst marketing decisions
8:04 Case study: the "Most Asked Questions" launch video (450K organic views on X)
8:44 How to build taste: volume, intensity, consistency
9:22 Cross-pollination: pull references from outside your niche
9:52 Taste is mostly what you cut + curate your content diet
Daniel retweeted
Your dreams should scare you. They should be big, ambitious, almost ridiculous.
That’s a good thing.
Daniel retweeted
Everyone wants the $10,000 month
Nobody wants the $300 month that comes before it
Or the $1,200 month after that
Respect the small checks, they're proof the system works...
Daniel retweeted
Creating a poster every day during the @Olympics
Let the Games roll!
#Paris2024
[01/17]
Daniel retweeted
92% of my day is just sitting in front of my laptop.
Focused.
Trying to move sh* forward.
No ice bath.
No sauna.
No journaling.
No back-to-back meetings.
No massive product launches.
Just getting sh*t done.
1% better. Every day.
Daniel retweeted
I coded this tiny website for all my figma plugins. It's live. Source code available on github 🪄

































