Dean Lemon

One thing that changed my life? I made the decision to only surround myself with people who make big dreams feel normal.

I used to dream of buying designer brands and watches and stuff before I started my company, then I made money, bought those things and realized they don’t mean as much to me as I thought they would. I think I just wanted to know what it felt like to have money and buy something cool 😅 Now since having children I’ve realized I don’t care half as much about money as I thought I did. Money is obviously great and makes life easier for a lot of things, but the thing that’s important to me is actually time and being able to have the freedom to pick my kids up from school, goto the beach on a random week day, or just have a lazy movie day at home. Funny how things change, but I guess that’s growth 🙏

The hardest thing about running a business is definitely hiring people, but at @TheSocialLemon I implemented one very important rule to help make the process easier… and that rule is simple - “don’t be a d*ck” 😂😂 Genuinely though, if you have to work with someone everyday and you’re in the trenches with them, they have to be a good person. In companies you have to build a culture that people actually like, so they can actually perform at a high level, and thrive. So far I’m pleased to say this rule has worked very well for us 😂

My business changed my life, but my mindset did the heavy lifting.

I don't think enough people realise that playing it safe is the biggest risk you'll ever take on your future.

My English daughter just had her first day of AMERICAN school, and wow, what an experience It's been nearly 2 years since I moved from the UK to the US and last week my daughter started American school. It's a little different to when I was at school, especially with the no uniforms, but having her best friend starting the same day as her has made everything so well. A lot gets said about schooling in America, but the community feel and involvement at this school has been incredible. Now... what to do about this American accent she's picking up???