In the ongoing saga of Google's battle against the automated indexing of SERP data, we have rolled out our first version of detection specifically aimed at detecting and flagging poisoned SERPs. As of our latest run (today), we're seeing a rate of 6.7% of the SERPs being poisoned, which is lower than the 11% rate we saw about a week ago. The accuracy of our detection is greater now as well, as we detail in this article. This is not the final release we will be making on this topic, as we have more work to do in order to add in more reporting inside our Observability feature, as well as additional filters and labels in the main UI. We're in a whole new world of dealing with Google data. The only way through all of this is with quick iterations, observability on the data being collected, and transparency on the process as a whole. More to come. In the meantime, read the blog post for more details: demandsphere.com/blog/detect…

In a follow-on to our previous post about Observability, we confirm that we are also seeing the spurious data on Google SERPs that has been reported over the last few days. We're currently seeing it for ~11% of the SERPs we're tracking, although that number can vary depending on the site and industry. Read more: demandsphere.com/blog/spurio…

A new blog post talking about the concept of Observability, along with a new feature announcement, appropriately called DemandSphere Observability. Observability is usually talked about in an IT context, not so much in marketing. Of course, in the world of search, the two overlap more frequently than not. Observability refers to the second-order data about data, typically captured in flexible, traceable formats that provide for ad hoc, retroactive analysis in order to permit different types of forensic insight into the internal state of your systems. The SEO / AI search world, despite the mountains of data we all deal with daily, has surprisingly never had a good Observability practice in the industry as a whole. Given the onslaught of changes from Google, we think it's a good time to change that. As a result, we are announcing our Observability feature and the corresponding blog post (below) talks about all of this in greater detail. Read more: demandsphere.com/blog/observ…

AI Overviews on branded queries tripled in September demandsphere.com/blog/brande… h/t to @chris_nectiv and @rustybrick

#WTSFest Philadelphia is officially kicking off tomorrow! This marks our fourth sponsorship with WTSFest, supporting their conferences across both the UK and US. If you’re at the venue, we’re also exhibiting so come find our DemandSphere booth, grab some swag, and say hi to @raygrieselhuber and Aaron Denny. See you in Philly! 👋🏼 @techseowomen

You've heard of SERP Features, but have you heard of Chat Features? Chat Features are the rich results we're all seeing in AI search / chat responses. Maps, images, videos, product cards, and more. Check it out! demandsphere.com/blog/introd…

Check out our response to Google's goto redirect changes, which were deployed yesterday. Long story short, we have already deployed countermeasures and the data is fine. demandsphere.com/blog/google…

Four model updates landed on the DemandSphere Radar tracker this week. Claude Opus 4.8 (today). Grok Build 0.1, Cohere Command A+, and Qwen3.7-Max. All from May 20. Benchmarks from each provider's primary docs. 72 models tracked. demandsphere.com/research/de…