designer.eth

How ENS can grow exponentially soon and push web3 to mainstream adoption 1. Uniswap is currently issuing uni.eth subdomains at a very fast rate, with over 100k subs in a span of 3 days 2. Not only do free gasless subs make the wallet creation process more convenient for users, but the wallet provider also gets free on-chain marketing Every app where people with uni.eth subdomains connect their wallet, Uniswap gets promoted 3. Now look at this from the point of view of wallet providers that don't issue subs yet They suffer from a competitive disadvantage by offering a significantly worse user experience and missing out on the marketing that their competitors are getting for free Every new wallet users create through their platform could have been free on-chain marketing, so there is incentive to start issuing subs as soon as possible As @player1 mentioned, most of the big wallet providers already own an ENS they can use for subs (Metamask has mask.eth, Phantom has phantom.eth etc.) There is every reason to start issuing subdomains and no reason not to 4. After the most important wallet providers start issuing subs, almost every new wallet created will not be identified by a string of letters but by a human-readable ENS name These names will have two components (let's say your wallet name is james.uni.eth): your personal identity (james) and the identity of the issuer (Uniswap) At this point, there will be wars about who can get the biggest part of the second component 5. Other web3 brands will start to join in and get their part; after all, it's free marketing Incentives might even be offered to use their subs over others 6. Then the web2 brands that have already dabbled with web3 will see this trend and want a piece as well Lots of them already own their .eth name, but they can easily import a DNS name and use that as well (similarly to Coinbase) 7. As soon as web2 brands start issuing subdomains, they are a very small step removed from integrating SIWE SIWE is pretty much the bridge between web2 and web3, so once a few large platforms start integrating it, mainstream adoption is not far away either Add to that that web3 is already much more user friendly at that point thanks to human-readable ENS names, which is essential for the average person to be able to use web3 There are an awful lot of assumptions here, of course, but if they hold, ENS will go parabolic

Free gasless ENS subdomains are about to take over What are the implications? Right now less than 1% of Ethereum addresses have an ENS name When enough wallet providers follow Uniswap's example and start to implement free gasless ENS subdomains, at some point almost every new wallet created will have an ENS name Using strings of letters and numbers instead of an ENS name will become like typing in an IP address to visit a website Now a lot of people ask: How do our ENS bags benefit from this? Do our regular ENS names get diluted now? Getting a subdomain without spending any gas is only possible because the name is stored off-chain, meaning you still don't have full control over it, contrary to your regular ENS name In addition, a subdomain like james.uni.eth is still not as clean and simple of a identity as james.eth You can see these subdomains as a great stepping stone for users to get familiar with having a human-readable name as their web3 identity instead of a string of letters and numbers Once they see how it works, plenty will want to pay to get a simpler ENS name that they actually own Even if 10% of new wallet users (and it's probably more) will want to upgrade their subdomain to a regular trustless ENS name, this is already a gigantic increase in demand relative to what it is now Most importantly, having a human-readable name makes the web3 experience much easier and more pleasant for the average person, which can greatly accelerate mainstream adoption overall and web3 growth equals ENS growth