Devansh Kaushik

3 years ago, I attended my first-ever @solana event, Mumbai HH’23, at this very venue now i’m on the other side, representing @superteam SUPERTEAM IS THE CHEATCODE.

how the tf everyone looks so good in bandra

what a full circle moment

90% of tech launch videos look the same. steve jobs unveiling the iphone, jensen huang, the evolution of the iphone, some text being typed out, graphs moving up and down, elon musk sitting in front of the wreckage of a crashed rocket, and a ridiculous number of unnecessary cuts and motion graphics. i've hardly seen any tech brands making genuinely good content lately. no one is making ads anymore. it's all just fast-paced editing slop. nothing that sticks in your mind or makes you wonder. and i think this is largely because of an absence of ideas. these people idolize steve jobs, walt disney, and other creative visionaries. they constantly consume their work, hoping it'll somehow make them more creative. but that's not really how creativity works. hayao miyazaki has made a similar observation about younger animators. the problem isn't necessarily that they lack technical skills, but that their sources of inspiration have become increasingly narrow. a lot of younger animators grow up consuming anime and then go on to create more anime. whereas the creators they admire drew inspiration from observing the world around them. art, music, nature, literature, people, and their own lived experiences. there's a difference between being inspired by someone's work and making their work the entire foundation of your creativity. i also think extreme emotions are incredible fuel for creativity. some of the most memorable creative work comes from intense human experiences. love, grief, anger, loneliness, obsession, joy. and as unfortunate as it sounds, negative emotions often seem to produce some of the most powerful work. vincent van gogh is the biggest example coming back to tech launch videos, i think there's another reason they all feel the same. most of these videos don't seem to be made for the actual audience or the people the product is supposed to serve. they're made for the validation of other founders. one founder trying to impress another founder. everyone wants their launch to look like the next iphone moment, so they keep borrowing the same imagery, storytelling, and aesthetics. and in trying to look like the people they admire, they end up creating things that look exactly like everyone else's.

higgsfield is probably the reason you're seeing all those zombie apocalypse survival videos, nuclear bunker series, "what if an electron/proton disappeared?" and "what if the earth stopped rotating?" videos all over your feed. go check the accounts posting these. most of them are either brand-new accounts or accounts that have only recently started posting this kind of content. now, higgsfield has launched content factory, which makes creating these videos ridiculously easy. literally all you have to do is type "what if...", select the number of episodes, set the video duration, and tadaaa, your entire series is ready. and this isn't the first time they've done something like this. remember the group dance trends ("empty fire"), the two guys dancing with one stepping out of a car, or lewis, max, kimi, and leclerc singing in a car? all these videos started blowing up around the time genjutsu launched. imagine lewis fucking hamilton sharing that video on his instagram story. what better marketing could you possibly ask for? same goes for those videos of weird-looking people with ridiculous moustaches and hairstyles. anyone who has used higgsfield knows how sensitive the platform can be when it comes to copyrighted content, and celebrity face swaps. yet somehow, these accounts seem to be pumping out exactly that kind of content. so: do some of these creators have access to accounts with fewer restrictions? my theory is that these accounts could be operated by people working at higgsfield, whose job is literally to create viral content using these tools. some time before the tool/ model is launched. think about it. they'd have early access to upcoming models, know exactly what the tools are capable of, and have every incentive to make these videos go viral. these videos often start appearing on your feed roughly 7–10 days before higgsfield launches the exact tool that makes creating them ridiculously easy. a great way by @higgsfield to convert viewers into creators and increase their own market. also higgsfield please gift me credits.

Uff uff uff

incredible