I believe this is the era of the solo expert, the duo, the tiny team. Working with one feels like sitting at a sushi counter. You order what you want, or even better, you let the chef surprise you. You see every cut, and nothing gets lost on the way to your plate. A traditional agency works differently. Your request goes through sales, account managers and layers of management before anyone touches the work. By the time it reaches the person building it, half of what you meant is gone. With a small team, the people you talk to are the people doing the work. Iteration is fast too, with feedback turned into changes in hours, not weeks. You get better output, shipped faster, with more care, and you spend less.

Bro mentioned a site builder for weekend hobby projects, a blog engine from 2003 and a CRM, then called it a statement. Sure, you might not need a CMS for a solo project, where polluting your codebase with content is fine. Content isn't code, but sure, ship it through git review like it's a hotfix. The moment a second person needs to change a headline, you're teaching them what a PR is. Today the answer is a good headless CMS like @sanity_io, which ships an excellent MCP. Content lives outside the codebase, and Jenny from marketing can edit it by chatting with Claude. Along with the other 50 editors.