I’ve never met one person with 10 $2K/mo clients that can take a morning off, let alone a day.

This is why I think the Content Engineer role will kill the Content Writer role. You're kidding yourself if you think models won't get good enough to "do" the writing properly very shortly. But that writing is worth zero if the idea behind it isn't impeccable. And that will require a Content Engineer who understands what great content should look and feel like, and be able to prompt the model to get to that output.

"GTM Engineer", "New Media", and "Field Storyteller" are all fantastic ways to rebrand traditional roles that attract better talent to work on the problems. No striver-type wants to be a BDR.

Terrible advice for 99% of entrepreneurs. Gary's the man, but algorithms do NOT reward volume. You can post 9, 90, or 900 Reels per day. If they're objectively bad, none will get reach. Algorithms reward the right* volume. Yes, reps get you practice. But practice doesn't help if it's bad practice. You still need a baseline understanding of copywriting, short-form, psychology, structure, pacing, etc. I think every entrepreneur would be better off using that time upfront to understand content, algos, etc., and THEN ramp volume.

In case you needed any more convincing: These are all client results from the last 28 days.

This is one of the best hooks I’ve ever read. If you understand why and can write like this, I’d love to hire you to ghostwrite X and LI content for tech founders. DM if interested.

having a butler must be cool because it’s like an IRL Grok Bot

Isn't it crazy to think that the marketing tactics and copywriting principles we use today potentially wouldn't have been developed if not for the tobacco lobby? They're masterful at selling identity and aspiration. And didn't need a cameo from The Rock to do it.

i am ashamed to admit that 10K IG followers really does change your life

I couldn't think of this and not post it.

In university I had a freelance ghostwriting business making $15k/mo in revenue with a couple of contractors. I thought that was all the money in the world until I decided to make it a proper agency, with real people on payroll. Then I realized you HAVE to sell. People's livelihoods literally depend on it. Here's how I solved the problem: 1. Started posting 5x/week on LinkedIn + connecting with 100 ICP decision-makers per week. This started trickling inbound and referrals within 90 days. It is the single highest-leverage activity a founder or freelancer can do. 1a. For ICP decision-makers that accepted, I'd wait 48-72 hours and send them a video DM via LinkedIn intro'ing my self and making an ask (h/t to Darren McKee on LI who preaches this - fantastic social selling follow). 2. Mapped 100 dream accounts and DM'd them free personalized deliverables (often either 1-2 posts or some type of strategy doc). 3. Did f*cking incredible work and made sure clients knew it. We're not perfect. But I will die before submitting a shitty deliverable to a client or making them wait a long time for a Slack response. This led to referrals, many of which are still with us two years later. godspeed

I will sing the LinkedIn praises until I'm LinkedIn blue in the face. SOURCE: I've ghostwritten content there for 50+ founders and the platform bought me my first property. - Controllable growth in that you can literally pick who you get in front of via connections - Bar for "breakout" content is lower than X - Takes less frequency than X (3x/week is fine there if the content is great) - All of corporate America scrolls it but maybe 1% of people actually post - Far better signal tech to identify post engagers etc. - DMs are great if you're not sending pure slop People are sleeping on it.

Everyone acts like cracking distribution is hard when 90% of startups can do it for ~$10K/mo on LinkedIn. Yes, if you're selling anything B2B, LinkedIn is still a fantastic channel to reach buyers (we ghostwrite there for 21 execs). Mark my words: Employee-generated content will dominate 2027 in B2B tech. Since July, the percentage of our inbound specifically asking for it has shot up dramatically. Here's the playbook: 1. Pick 3-5 SMEs (ideally one founder) who want to post on LinkedIn. 2. Have them commit to 3 posts per week. 3. Map content pillars for them so they can speak on topics that attract, nurture, and convert who they want to get in front of (40% TOF, 40% MOF, 20% BOF mix). 4. Map post topics that map to each pillar. Ex: for a GTM tech tool likely selling to founders and other sales teams: TOF: - Company-building opinions - BTS / curated BIP - General AI predictions, takes, etc. - Team-building / company announcements MOF: - Frameworks for sellers to use - Sales / GTM tech commentary - Dense resource compilations and callouts BOF: - Case studies - FAQs - Testimonials - Product use cases — 5. Assign them a writer from your marketing team or hire an outside vendor. 6. Have them set up biweekly interviews in which the marketer/writer interviews them with prompts that map to the content pillars. 7. Have marketer/writer draft their 3 posts with the above mix and send for review via Docs, Notion, Ordinal, etc. 8. Work collaboratively on last mile to make sure the post is perfect (voice, tone, prose, etc.). 9. Have the marketer/writer ship posts via native account access or a scheduler. 10. Use Get Leads to pull ICP decision-makers each exec wants to get in front of (optionally, map your entire TAM ahead of time and pick relevant job titles at the same company for each exec). 11. Send 100 blank connection requests to each list per week from their respective accounts. 12. Use a tool like Traxy to identify ICP engagers (both on your content and competitors') for warm outbound. 13. Each week, track: impressions, profile visits, follower growth, your best-performing posts, self-reported "social" attribution, and get your sales team to make note of anyone who says they saw your team's content on the timeline. All of these should grow over time. If you get this right, it will feel like your startup is everywhere. If you have questions about it, let me know.

I have zero way to prove this but my icebreaker is that I could do exactly this, and in most cases add stick brands, for the entire NHL when I was 12.

I can name 10 people/influencers who talk shit about the city like this but claim it when it’s convenient. Literal disease.

Good time to mention I bought databrokering.com and am not using it if anyone wants

Performative male in tech maxxing today (wore TBPN merch on a call)

doing things that don't scale is a lot harder when you're scaling follow for more founder learnings