This is a perfect illustration of how all energy and momentum on the right keeps getting squandered on Trump's ego. He is doing something very similar to what they left has been doing for years, namely trying to force people to use made up vocabulary, but - unlike with the left - there is not even a crumb of ideology, strategy or greater plan behind it. The left succesfully managed to have millions of people adopt its terms, speading its ideas far and wide, shaping both political discourse and culture at large, even at moments when it was not in power. Their approach was to say: "You must use this made up word because it will make the world a better place and you are an immoral person if you don't." The right's approach, on the other hand, is to say: "You must use this made up word because Trump says so."

Macron and Sanchez will probably oppose it.