100M+ paid out to creators | Founding @sideshift_app
New York, NY
Joined June 2022
- Tweets1.3K
- Following828
- Followers1.4K
- Likes1.9K
Dierre retweeted
Sideshift changing lives 🔥
One of our UGC creators we found on Sideshift just bought a car just 60 days in working with us
Many more success stories like these to come
Dierre retweeted
Today is 6 months since i started working at SideShift as one of their first hires…
Since i joined, we have:
> Partnered with EVEN MORE of the biggest brands and operators itw
> Tripled the size of our team
> Created some of our most viral startup content on IG/X 😭
So much has changed since my first day, but joining SideShift has been both very professionally and personally fulfilling, i encourage anyone who is high agency and content native to come work with us
Follow me to see where we are in 6 more months :) 😉
Dierre retweeted
Today offically marks 30 days since I join SideShift as Head of Marketing
So far I have
- rented a goat for $700
- filmed SideShift music video
- made zesty ai videos of the boss @nicholasnlawton
- Grew IG from 20.4k -> 43.5k followers
- 12M views/impressions on IG
- Getting publicity poached by @HeyGen (@liu8in ) hi 😅
End of year priorities
- Kickstart B2C paid ads program
- 100k followers on IG and TT
- Build out cracked Marketing Team
- Buy a SideShift Diamond chain
Gonna be posting a lot more this journey marketing SideShift so follow along :)
Dierre retweeted
Hey X, I’m Squilly
I’ve never really introduced myself on here so ig now is a good time
I’m a junior in college and in the past 2 years, I have…..
- worked at Barstool Sports at 19
- almost dropped out (didn’t 🥲)
- started a company and got accepted into Stan Launchpad (100k accelerator)
- was an early hire to the rocket ship @sideshift_app
- still play college tennis
- mogged @nicholasnlawton
Just turned 20 and gonna keep posting about my adventures on here
DM me and let’s connect
Dierre retweeted
This guy built a $100M creator marketplace with 4 college friends in under 3 years
I sat with him for nearly two hours as he explained how they did it, and we're sharing the full, raw conversation here on X
@ManilowOliver and 4 college friends started SideShift as a local job board that made about $500
No customers, no real users, no product-market fit, just desks in a friend’s apartment kitchen
Today, they’re at 8 figures in ARR, their app hit the top 10 in the App Store, and Sideshift is home for more than 1M creators
Here’s the core of what he taught me:
> influencers rent you their audience. UGC creators post from new accounts, so the same budget buys ~100x the volume
> the creator manager matters more than the creators themselves. Similar creators have been seen to perform 10x apart, and the only change was the manager
> organic content finds the winners, paid ads scale them. When a video hits ~8% engagement, boost it with Spark Ads or Meta partnership ads
We go deep on all of it in this conversation
If you run a consumer app, these are the most useful 83 minutes you’ll spend this year
Dierre retweeted
i generated 250M+ views in 1 month for @WisprFlow’s UGC program
500M+ total program views
here’s exactly how i’d build a viral UGC program in 30 days
Dierre retweeted
the best way to sell is to just present as if you're owed that damn check
no matter if the price is 100 bucks or 1M
i've sold both, and the only thing that matters is your conviction in yourself & product / service
read any sales book u want, confidence trumps all
Dierre retweeted
2 years ago today, I would've been thrilled to hear that one of our users landed a $20/hr job at a bar/restaurant on their college campus
Today, creators on SideShift got paid $1.5m
For context: That's 75,000 hours of bartending (aka 300,000 vodka sodas)
Jobs of the future will look much different then they do today, SideShift is on a mission to accelerate this movement
Dierre retweeted
My new episode with @nicholasnlawton, cofounder of @sideshift_app.
Available now on X & YouTube.
Dierre retweeted
How to scale creators for "unsexy" products?
@ManilowOliver: "For hard B2B products, it's hard to go the organic virality approach."
"A better route would be influencers that have niche audiences, then getting usage rights and spending a lot on those ads."
"We worked with @cursor_ai, and then they got acquired. So now we work with the @spacexai team, and they're a great team to work with."
"Find a creator that understands the intricacies of the ideal customer, in this case dev tools. Give them a killer brief, give them revisions if needed, and help make a banger video that can also run as an ad."
