Hans retweeted
I miss when marketing was like "Got milk?" and not a maniacal database built to target my specific DNA sequence
Hans retweeted
The story of tech and design:
In 1976, Apple figured out that design, taste, and quality make better products.
Ever since, everyone in tech has wanted to be like Apple and “do design,” while remaining completely oblivious to what design, quality and taste actually means
“designing much faster than the others” — this so daft and makes it clear they don’t understand design at all. “Designing fast” (or slow) is just not a thing. If you conflate “producing ui by piecing together stuff” and “design” then the former (which is a form of assembly-line practice) can surely be fast or slow.
What makes the practice of design challenging is not how to put a ui or poster together, it’s what the pieces are, what the message is, what is being communicated, how it all works together.
So many of today’s “design” AI tools focus almost exclusively on the production part, on putting stuff together. I’d love to see an AI design tool that forms a deep understanding of a problem over the course of days or months and works like a creative partner. Call me on my bullshit, thinks about the whole, isn’t concerned really about the final arrangement of elements as much as it would understand the story and the message.
Hans retweeted
The Scene - Twilight 22 - Electric Kingdom
1983 / WGPR Detroit / Nat Morris
🔥sound on🔥
Hans retweeted
Paris Fashion Week with @brooksrunning. Maybe my favorite project of 2026 🌀
We were commissioned to create 2 collage murals for @brooksrunning Paris Fashion Week.
Conceptually we explored the Pacific Northwest through the runner’s lens. Printed on Tyvek. In Partnership with @reedartdept and @WRKSagency 🤝
Brother from another cover
Been wondering if spending so much time indoors during the pandemic wearing comfy, relaxed clothes had something to do with the shift to baggier silhouettes. Obviously trends played a part, but I feel like it could have influenced what we wanted to wear once we went back out.
Still thinking about this post. Human creative innovation is not spontaneous but is actually a byproduct of solving problems. Art deco (for example) was not some randomly-inspired force of will to create beauty; it happened because metallurgy became just advanced enough to create everything out of metal, and because zoning laws required skyscrapers to have a stepped shape at the top.
This is why top-down efforts at changing our civilizational aesthetic (like those guys building the giant Greek statues) don’t work. They don’t change the “problem” we’re solving as a civilization, which is the actual source of the bleak & dreary surroundings we find ourselves in
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Hans retweeted
Black God, White Devil (Deus e o diabo na terra do) is a
Brazilian film directed and written by Glauber Rocha. It belongs to the Cinema Novo movement, addressing the socio-political problems of 1960s Brazil. 1964
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Design by Rogério Duarte
Archived by Igor Arume
Hans retweeted
FIESP Headquarters in São Paulo, Brazil, 1979. Brutalist architecture that feels straight out of Blade Runner.


































