Designer & founder https://xitter.gq/t.co/3Zeqqoyze2 · Worked with @amazon - @ultimaker - @rakuten · Designing websites, digital products, brandings.
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Joined October 2016
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on a subscription panel I reviewed recently, the benefits were smaller than the price
and "follow" (creator) had the exact same hierarchy as start free trial - two primary actions competing side by side
the fix was boring:
- one filled CTA
- follow goes secondary
- benefits go up to 16px
- price line gets smaller
the offer doesn't change at all, the panel just stops arguing with itself
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move-out walkthrough UI
one room at a time, on your phone
the deposit adds up as you go, so the summary is ready the moment you leave the last room
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with corporate brands, changing anything brand related usually isn't even a conversation.
the logo stays, the colours stay, same approved fonts (even specific font weights)
so you work with what's there.
it’s harder than starting from scratch, and that’s what makes it fun 🫡
when tons of websites looks the same, a locked brand pushes you back to the fundamentals
- hierarchy,
- spacing,
- rhythm,
- how much room a headline gets (good typography layout)
it's also where AI can't keep up. it's trained on the average, so it gives you the average, and the average is what everything else already looks like
the sweet spot is somewhere between the guidelines and what actually works on a screen
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late night CTA section tweaks.
still not done, and probably did way too many explorations at this point
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best thinking i do all week happens on saturday walks
also, a good opoortunity to get some steps in before polish autumn changes its mind
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sent a client an unpaid post-launch review this week
almost ended it with a sprint offer, but deleted it before sending - made the whole thing read like a sales deck
it ends with “take what’s useful” and the figma file if they want it
sometimes just caring how your design got built, long after the invoice is paid, is what opens the door to more work
no pitch needed.
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most designers going solo learn the business side on their first client
I started in agency work, so thankfully, I had it before I needed it
- several accounts in the same week
- clients who wanted completely different things
- watching how projects got scoped and priced
- what turned a project into a long relationship
a good portfolio gets you the first project
but, running the account well gets you the next five
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little pizza hut cheat meal tonight
pepperoni, of course. best pizza out there, don’t bother arguing
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