Telling stories to make a difference through UX, picture books and design.
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Joined May 2010
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Emma Wailes (Hildreth) retweeted
These KK words, featured so beautifully by @worflags are from an interview I did with him in The Times before it all fell apart in his 2nd spell at #NUFC. It sums up his attitude to life & football so perfectly. We should all be dreamers at heart.
thetimes.com/sport/football/…
Emma Wailes (Hildreth) retweeted
“I want people to dream about their football club. They should We should all be dreamers at heart. Some people are the opposite and say 'we can't do that', but when you ask them why, they can't give a reason. Well, I say, 'Why not?’”
King Kev 👑 🖤🤍
@worflags 👏🏻 #NUFC
chroniclelive.co.uk/sport/fo…
It's time to get serious about design cathydutton.co.uk/posts/its-…
Love this blog post by the fantastic @CathyDutton
Emma Wailes (Hildreth) retweeted
How do we motivate people for change? Extrinsic motivators ("prods") work in some contexts but they often undermine ("crowd out") intrinsic motivation for doing things & they can backfire disastrously. That's because human behaviour is influenced by underlying norms, cultural contexts & intrinsic motivations that simple rewards and punishments cannot address. Sound leadership is about attracting those who want what you want & leading them with shared values in pursuit of a shared purpose. digitaltonto.com/2024/why-in…. By @Digitaltonto. Paired with my graphic.
Emma Wailes (Hildreth) retweeted
Learn About the 10 Principles for Good Design, to Boost Your UX / UI Designs, by Dieter Rams! 🔥🔖
1. Good design is innovative
Possibilities for innovation are not, by any means, exhausted. Tech development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, & can never be an end in itself.
2. Good design makes a product useful
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it
3. Good design is aesthetic
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
4. Good design makes a product understandable
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self- explanatory.
5. Good design is unobtrusive
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self- expression.
6. Good design is honest
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
7. Good design is long-lasting
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
8. Good design is thorough down to the last detail
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.
9. Good design is environmentally-friendly
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
10. Good design is as little design as possible
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
Back to purity, back to simplicity.
Follow @UXlinks to massively increase your UX / UI skills and knowledge 🙌
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This is so sad - this veteran and many more were prepared to give his life for this country and luckily didn’t but must have so many traumatic memories and @RishiSunak couldn’t give him his time. His own campaign was obviously more important. #shamefulsunak
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Emma Wailes (Hildreth) retweeted
The end user doesn’t care about estimations; they care about value.
In today's Tactical Tip Tuesday #podcast, Amogh Joshi with @AdvanceAgility shares a short tip for balancing the time you spend estimating the work with the time you spend doing it. scaledagile.com/podcast/tact…
7 years ago we let Jess go to a concert. A phone call telling us she was spooked but safe, us thinking initially at that time an electrical fault with the speakers could have been completely different had we gone to pick her up. #slidingdoors #manchester
Today we remembered those who didn’t have a safe coming home story. #manchester #arena #2017
Emma Wailes (Hildreth) retweeted
A Lady asked an old street vendor: "How much do you sell your eggs for?" The old man replied "0.50p an egg, madam.” The Lady responde, “I'll take 6 eggs for £2.00 or I'm leaving.” The old salesman replied, “Buy them at the price you want, Madam. This is a good start for me because I haven't sold a single egg today and I need this to live.”
She bought her eggs at a bargain price and left with the feeling that she had won. She got into her fancy car and went to a fancy restaurant with her friend. She and her friend ordered what they wanted. They ate a little and left a lot of what they had asked for. So they paid the bill, which was £150. The ladies gave £200 and told the fancy restaurant owner to keep the change as a tip.
This story might seem quite normal to the owner of the fancy restaurant, but very unfair to the egg seller. The question it raises is;
Why do we always need to show that we have power when we buy from the needy?
And why are we generous to those who don't even need our generosity?
We once read somewhere that a father used to buy goods from poor people at a high price, even though he didn't need the things. Sometimes he paid more for them. His children were amazed. One day they asked him "why are you doing this dad?" The father replied: "It's charity wrapped in dignity.”
Daniel Kahneman obituary, Nobel prizewinning psychologist who wrote the book Thinking, Fast and Slow - The Times and The Sunday Times apple.news/AsL2vCtm6QyiUIgJg…
