Creative Engineer @Higgsfield Ex-$9M/month Meta Ads Performance Marketer
San Francisco
Joined July 2017
- Tweets41
- Following17
- Followers570
- Likes19
Pinned Tweet
paid ads are cooked 😭
"what if" explainers and short dramas will outperform every other format in 2027
dumbest pipeline for $50K/month💀
now these lectures I would sit on...
faster and more affordable in Genjutsu lite
the ugliest video I ever ran made me the most money 😭
6 years in Meta Ads taught me 3 things:
1. never bet everything on one idea
2. converting ≠ viral
3. volume beats quality
and with AI, volume is just token spend
so I test on cheaper models like Wan 3.0 instead of the "best" ones
nobody ever bought something because it was in 4K
after opus 5.5, every other motion video feels like PowerPoint
prompt
"use higgsfield katana to make a cracked retro game launch video with demo."
the hidden format behind +780% ROAS in 3 weeks for Meta Ads:
china as always figured it out first
95% of new short-dramas in China are already made with AI
in 6 months, every ad in your feed will be a short drama
nobody scrolls past cliffhanger, so stop running your UGC and put your product inside a story
the only thing that made this expensive was production: same actors every episode, real dialogue, dozens of versions to test
wan 3.0 solves that with 30-sec consistent characters.
it's unlimited on Higgsfield this week. I'd be shooting episodes rn
Imagine being the first business to steal this to meta ads 💀💀💀
Genjutsu hit 4B reach/month worldwide. Since late August, 1M+ creators have made 3.4M videos with it, and one trend got remade by 500K people.
That's demand you don't have to create 😭
Here's the play:
> Build a simple app on the Genjutsu API: your user uploads a selfie and lands in this week's trend. It's pay per second and 50% off right now
> Run the viral Genjutsu videos as your Meta ads.
> Check CPI on day one, scale the trend that converts, swap trends every week
doomscrolling might be your early bitcoin moment.
you already save the best edits. now Higgsfield Katana can remake them with your AI influencer.
once the character has an audience, the next edit could be a paid collab.
ChatGPT Ads Manager just leaked.
And its the hottest business opportunity in 2026:
First, upload all your historical top creatives. Proven winners give the ad account a strong starting point.
Next, open Higgsfield Ad Multiplier.
Go to Meta Ads Library → search 3–6 of your main competitors → find the ads they keep running or repeat most.
Put the top three into Ad Multiplier, add your brand, and generate a new batch.
Higgsfield’s engine distills the best-performing elements and naturally rebuilds them around your product.
Upload the new ads to ChatGPT Ads Manager. Check CPM and CPC after the first six hours.
Repeat the process with indirect competitors multiple times a day to become the household name in new traffic channel.
In cases like this, being first matters more than being best.
Static ads are dead.
that is the dumbest take in Meta Ads rn.
as a person who used to spend $9M/month on paid,
here are 7 reasons why they are wrong:
> videos cost x20 more and take longer to produce
> you have only ≈0.3 seconds for a hook before scrolling in videos. In images, that’s enough.
> trending static formats outperform x5 than professional-looking images
this is exactly why we built Higgsfield Ads Studio.
it reads about your product and studies what’s already performing in the market.
paste your brand link, choose your products, and decide how many ads you want.
I tested it myself. If I were a business with paid ads, I’d put this straight into my business-as-usual workflow.
I gathered a notion doc with the best prompts to maximize Ads Studio.
200k views and I’ll share it with everyone who comments “NOTION”
try it now for free
After 6 years in Meta Ads, I keep coming back to this:
Market is 70% image ads, 30% video.
Yet video can deliver 5× the ROAS of image ads.
But high-quality video costs $$$. Not every business can afford to produce it at scale.
This is where Higgsfield API changes the equation.
100% cashback on API spend. $18M left in the pool.
Practically FREE budget to make content and test what converts.
If AI slop UGC already sells, what happens when you generate it with Seedance US 2.5 in native 1080p?
Introducing Seedance 2.5 in native 1080p on Higgsfield API.
100% instant cashback on API spend.
There’s $18M left in the pool. First come, first served.
The only US-based Seedance 2.5 at its highest quality yet.
Ready for commercials and large-scale productions.
Up to $200,000 per business and $1000 per individual.
Unused cashback expires September 30.
damn, i can say we are officially in the era where everything is possible and only your imagination is your limits
I went to South Korea twice this year. Here’s my biggest prediction:
The next big entertainment apps will be built on K-drama fandom.
BTS has passed 48 billion Spotify streams.
Squid Game pulled 231 million views in H1 of 2025.
And this audience behaves differently: they get attached to characters, demand another season, argue about endings for months.
So imagine an app where you're the lead in your own K-drama.
You choose where the story goes. With your favorite characters.
Or a brand making a drama people actually follow.
And that's just one thing you can build with Higgsfield API.
What would you build?
I used to spend $9M/month on Meta Ads
Now I’m engineering that workflow into Higgsfield x GPT-6 Astra.
I used to test 4,500 creatives a month for \~50 winners at a 1% hit rate.
But such volume needs resources.
🧵 We made 8 skills for Paid Ads to make it with Astra – save this
Meet Higgsfield x GPT-6 Astra for Paid Ads.
With our ChatGPT plugin, GPT-6 Astra:
> Runs your ad account: launches ads, tests creatives, and scales campaigns
> Analyzes customer needs across social media
> Iterates hooks with new product angles
Type @Higgsfield /marketing and run your ads from ChatGPT.
7/8
/MARKETING-LOCALIZE-ADS
We translated our English ads to Spanish, and our ROAS grew exponentially.
This skill localizes your ads for selected markets, while keeping branding consistency.