.@stevenborrelli on the pricing experiment that flipped their unit economics:⁣ ⁣ "Our AOV dipped to $140. But then our CAC dipped from like $120 to $55."⁣ ⁣ "To get the same revenue, we did have to acquire more customers. But the new customer count—in August of this year, we acquired half of the total '25 cohort in one month."⁣ ⁣ "It's almost like a weird thing where the customer getting more value is what lowered the CAC."

Something is seriously off with Meta traffic right now. We're seeing conversion rates drop by as much as 30–40% across parts of our portfolio over the last 3 weeks. And it's not just e-commerce. DTC, B2B, lead gen. Different industries. Same pattern. Here's the weird part: CPMs? Fine. CTRs? Fine. Add to carts? Fine. Initiated checkouts? Fine. Actual conversions? Falling off a cliff. The brands struggling the most have one thing in common: They're NOT running aggressive promotions. Meanwhile, brands that have been pushing offers through Labor Day, Prime Day, and now Halloween? They're doing just fine. We've seen similar behavior around major shopping events before, but I don't remember seeing it at this scale or for this long. And after speaking with other Tier 1 advertisers, I'm hearing very similar stories. Which makes me think something bigger is happening. Two possibilities: 1. Meta is making significant backend changes, as they frequently do, with very little communication about how those changes affect delivery and traffic quality. 2. We're seeing broader macroeconomic or consumer behavior shifts that are starting to affect even Meta's ability to find high-intent buyers. And that second possibility is particularly interesting. Meta has historically been exceptionally good at finding people who are ready to buy, even when the broader market isn't doing particularly well. But right now, something isn't adding up. I don't know which explanation is right. Could be a combination of both. What I do know is that this isn't isolated to a few underperforming accounts anymore. What are you guys seeing?

There’s a new DTC brand I haven’t seen a single tweet about Based on public data they started scaling a few months ago and are now spending $1M/day They sell one time purchase products, not subscription Their nAOV is $20-$30 This goes against all advice on X So electric ⚡️

It’s all so obvious. Make good products. Make good ads. Have a good offer. Use a 3pl. Run the ads on meta. Take care of customers. Repeat steps 1-3 until rich. That’s all the info you ever need. Don’t buy a course. Just read the list. And try again.

Funnel congruency -> So make sure the ad speaks to the same audience as the landing page. Example: Ad: Do your feet hurt after a long day of walking? -> Landing page: 8 Reasons Why This is The #1 Shoe To Loose Weight ❌ Ad: Do your feet hurt after a long day of walking? -> Landing page: 8 Reasons Why People With Aching Feet Are Switching to These Shoes ✅

You need to be ignoring more of the Ecom people on here.

Real life, baby

These hooks are getting out of control 😂😂😂

Heres how to automate viral song ads like this for your brand What makes a transformation more desirable to your customer? its how the people around them react the way theyre treated so i built this framework that takes: >your product >your customer >the problem affecting their relationships and people around them >how they actually want to be treated and how they want those people to see them and it creates concepts around that: > Creates a viral hook using a physical action to show a relatable experience personalized to your customer and pushed to an extreme relationship failure connected to their problem > taps into the pain, insecurity and desire to make someone who dismissed them regret it >uses your product as the tool to become the person that proves everyone wrong >builds a "look at me now" payoff around them getting their life back >shows how theyre perceived differently as their confidence, appearance,finances, status... improves the framework then turns that story into: > full concept + lyrical script >musical style + direction > unique characters + environments >visual beats and shot sequences that optimize the emotional punches of each line >and generates the scenes these song ads work when u remember the psychology behind what makes a good song and how those emotional triggers could get someone to act on buying your product people are motivated by spite, the desire to prove someone wrong and make them regret underestimating you the "look at me now" payoff makes the reaction they've been daydreaming about visible so they recognize exactly what they want your product needs to become the "weapon" they need to take revenge and this is just one of the angles that my framework can come up with let me know if you wanna try it

can the guys doing 50k-100k days tell me what is the biggest breakthrough they had that allowed them to get there? i’m doing around 17-20k days right now. not entirely sure how to get to the next level. any and all advice/responses are appreciated! :)

So much contradictory bs on here. As someone that’s built a portfolio of brands that will do over $200m this year…here’s the playbook: Make good ads that educate and entertain. Test new offers to unlock performance. Treat retention like growth, hack it. Make great products.

"My top creator made 660 ads for me in the last 30 days." @LukasPakter (Founder of Haus, @TrybeUGC) uploads 8,000 new unique ads to Meta every month. So many that Meta just capped him. Most brands get 10-30 videos a month from a creator. Lukas wants 100+ and for his brand to be their full-time job. A creator juggling 10 brands can't go that deep. "This guy wakes up, and he thinks about tank tops and five-inch shorts." That creator's goal: make 7 figures in the next 2 years.

Convinced that the majority of people would be far better off duplicating their existing product and creating a new PDP for each unique angle they run rather than trying to do pre-sell page to generic pdp PDP supremacy