It's not every day that I get to talk about something that I think will change the future of analytics. Today is one of those days. Introducing: Snowflake Native Amplitude One of the top requests we get from data leaders is to be able to leverage all the investment they've made in their Data Cloud with Snowflake by having Amplitude run directly on top of the data. Today we are able to deliver on that promise. Snowflake Native Amplitude is the same Amplitude Analytics our users know and love, completely replatformed on Snowflake. No ETL, no multiple copies of the data, no issues with data drift or mutability. Amplitude querying directly on top of Snowflake via SQL and returning the results in our point and click dashboards. @curtisbliu and our engineering team spent the last 3 years creating a version of Amplitude Analytics that works with SQL natively on top of Data Warehouses. This required a massive engineering effort. We rebuilt all of our chart querying capabilities, from segmentation, to funnels, to retention, to journeys, to event properties, to every other chart type on top of the data warehouse. We needed to ensure essential features like user timelines, complex segments, microscope, and cohorts worked effectively in the same way as they did on our existing custom Nova database. We then spent a huge amount of time optimizing the hell out of the performance. (Data Warehouses are SLOW if you don't tune them correctly, particularly on critical reports like funnels and user journeys.) As a result, @Amplitude_HQ is now the first fully replatformed enterprise app on @SnowflakeDB. It just works. Sign up for free and start using it right away! We also believe in this so much that we are going big right out of the gate with the launch. Anyone can use full Amplitude analytics, up to 5 seats, completely free of charge. Data leaders have been begging me for this functionality from Amplitude for years. We are excited to finally deliver it today. Read more (and signup!) on Snowflake Native Amplitude here: amplitude.com/blog/snowflake…