Principal consultant at consultancy, Oakton. Responsible for customer engagment and marketing technology integration.
Sydney
Joined February 2009
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A worthwhile setup to ensure cookies are tracked, in the light of Safari' Intelligent Tracking Prevention (ITP). lnkd.in/f8QC8i8
Great article. I'll add another reason why Australian retailers have a brief time to act. Part of what Amazon is so…lnkd.in/gR5w6VG
Good articles on APIs. It highlights a great use for brands and their use for affiliate/partners, as well as improvi…lnkd.in/gcMj9A2
Excellent article on programmatic. lnkd.in/gsKVi-w
Winner of the most annoying ad types, on desktop and mobile, are modal ads. Autoplay videos, in second, is no surpri…lnkd.in/gK-Gcpe
Banner Ads Make Up More than 75% of Mobile Advertising in Asia-Pacific - eMarketer po.st/9yZz9i
Congrats to the guys at Amobee, and Turn for that matter. This will shake things up in agency land a bit. lnkd.in/gp5Y2ES
You can't do personalisation or data monetisation, to customers or prospects, without having confidence in the quali…lnkd.in/gjuMQY2
Interesting post from Infectious Media - one the first Independent Trading Desks. They've been pioneers in programma…lnkd.in/gbzQkpz
Header Bidding Goes Server-Side: 6 Things You Should Know lnkd.in/gTQWK8E
Brilliant! Lack of clarity / transparency comes in many forms and consultancies aren't the only ones culpable of con…lnkd.in/gsAJgrZ
Interesting view / presentation of the MADtech landscape. It's very heavily in favour of Martech. Granted, a recent…lnkd.in/g3wu3XJ
Chris Dutton retweeted
Tesla's new Easter egg makes the world's fastest car even faster bloomberg.com/news/articles/…
Love this article questioning the true value of a stand-alone DMP. Could do without new jargon - 'CRM360' - but…lnkd.in/g9E9eN7
The customer experience is still a priority for retailers. And the top-voted way for retailers to do that, using tec…lnkd.in/bkQd9pe
Great buy, butt not a surprise. There were two other options and the fact that Salesforce were already in bed with K…lnkd.in/btZsWmB