Eric Cholette-Dufour (@ecdufour) header
Eric Cholette-Dufour (@ecdufour) profile picture

Eric Cholette-Dufour

@ecdufour

Co-Founder @DufourRuscio and Ranch Owner. I post stuff about Digital Marketing, Media, Marketing and Politics. I post in English et en Français 😎 🇨🇦🇺🇸

 St-Eustache
dufourruscio.com
Joined September 2009
  • Tweets1.3K
  • Following1.9K
  • Followers757
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Photo by Eric Cholette-Dufour (@ecdufour)Photo by Eric Cholette-Dufour (@ecdufour)Photo by Eric Cholette-Dufour (@ecdufour)Photo by Eric Cholette-Dufour (@ecdufour)Photo by Eric Cholette-Dufour (@ecdufour)Photo by Eric Cholette-Dufour (@ecdufour)Photo by Eric Cholette-Dufour (@ecdufour)Photo by Eric Cholette-Dufour (@ecdufour)Photo by Eric Cholette-Dufour (@ecdufour)Photo by Eric Cholette-Dufour (@ecdufour)
100% agreed!
Semrush (@semrush) profile pictureSemrush
@semrush15 Dec 2025
Semrush’s AI search study suggests that visitors from AI search experiences are 4.4x more likely to convert than visitors from traditional search experiences. And that AI search traffic could exceed traditional search traffic in 2028. So, AI citations could soon drive more revenue for your brand than traditional search engine rankings do. Find out more about them in our blog post: social.semrush.com/48U18O6.
Image from Semrush (@semrush)
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🙌
Barry Schwartz (@rustybrick) profile pictureBarry Schwartz
@rustybrick15 Dec 2025
Google with real estate listings - full property sales listings in the search results seroundtable.com/google-sear…
Image from Barry Schwartz (@rustybrick)
Image from Barry Schwartz (@rustybrick)
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Eric Cholette-Dufour retweeted
SearchEngineJournal® (@sejournal) profile picture
SearchEngineJournal®@sejournal23 Nov 2025
ICYMI: LLMs.txt Shows No Clear Effect On AI Citations, Based On 300k Domains. via @MattGSouthern: hubs.li/Q03VgY3d0 #llms #SEO
Image from SearchEngineJournal® (@sejournal)
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Pour ceux qui utilisent Screaming Frog 👇
Chris Long (@chris_nectiv) profile pictureChris Long
@chris_nectiv13 Nov 2025
SEO Tip: I never realized this but you can actually configure @screamingfrog to crawl with GPTBot + other LLM crawlers.
Image from Chris Long (@chris_nectiv)
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Some updates on the Google Merchant Center.
Barry Schwartz (@rustybrick) profile pictureBarry Schwartz
@rustybrick7 Nov 2025
Google Merchant Center adds Creative Content section seroundtable.com/google-merc… via Casey Gill
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I like the words « trust gap ». It is indeed real!! As website traffic move to AI Impressions, it becomes a real issue to get the big picture with GA4!
Search Engine Land (@sengineland) profile pictureSearch Engine Land
@sengineland3 Nov 2025
The Analytics Trust Gap is real. #GA4 isn’t enough on its own anymore. ✔️ Validate with competitive intelligence ✔️ Unify data across fragmented channels ✔️ Use AI to separate real users from bot noise How top SEOs are fixing it: ow.ly/VtY050WXe7R
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Eric Cholette-Dufour retweeted
Barry Schwartz (@rustybrick) profile picture
Barry Schwartz
@rustybrick3 Nov 2025
The new Google ad layout is causing people to accidentally click on ads seroundtable.com/googles-ad-…
Image from Barry Schwartz (@rustybrick)
Image from Barry Schwartz (@rustybrick)
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Eric Cholette-Dufour retweeted
Barry Schwartz (@rustybrick) profile picture
Barry Schwartz
@rustybrick31 Oct 2025
Replying to @glenngabe
such a risky stock, i dont know why anyone would buy it long term
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My job description (and expectations): organizing chaos! And finding profitable solutions 😎 #EntrepreneurMindset #Entrepreneurs
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Thanks @screamingfrog for developing such a good Platform! Love the API connection with Gemini, Llama, OpenAI, etc! Works really well to get a clear picture how AI Platforms perceive our brands & content! #SEO #AIO #GEO
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AIO tip: Screaming Frog + Google AI Studio, Open AI, LLama APIs, etc... is just awesome! Want to know what your brand content looks like when someone enter a specific prompt on a specific AI Platform? Even work on different languages! @DufourRuscio 😎
Image from Eric Cholette-Dufour (@ecdufour)
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For Screaming Frog’s users, great post on how to use the tool to discover pages from your website that are the most important for LLMs.
Chris Long (@chris_nectiv) profile pictureChris Long
@chris_nectiv10 Oct 2025
Replying to @chris_nectiv
In Screaming Frog's right hand sidebar, you'll see custom search appearing. The articles that populate will be pages that influenced the LLM citations but didn't mention your brand. Now you'll have a list of pages that are high priority for you to influence AI search results.
Image from Chris Long (@chris_nectiv)
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The new job title that will stand out in marketing : Revenue Manager!!!
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E-commerce > Agentic Commerce ! Interesting 🧐 searchengineland.com/openai-…
OpenAI turns ChatGPT into a shopping tool with Instant Checkout

OpenAI turns ChatGPT into a shopping tool with Instant Checkout

ChatGPT debuts in-chat shopping for U.S. users. This is OpenAI's first step toward agentic commerce – and it could reshape ecommerce.

searchengineland.com
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Chat GPT working on an Ad Platform? 🙋‍♂️ I want to try it! searchengineland.com/openai-…
OpenAI is staffing up to turn ChatGPT into an ad platform

OpenAI is staffing up to turn ChatGPT into an ad platform

OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.

searchengineland.com
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Vraiment cool! Prenez le temps d’aller voir comment le nouveau mode AI de Google affiche les infos de votre entreprise!!
Dufour Ruscio (@DufourRuscio) profile pictureDufour Ruscio@DufourRuscio12 Sep 2025
Le nouveau "AI Mode" de Google est maintenant disponible ! Très intéressant et définitivement le plus gros changement au niveau du Search Engine Marketing depuis le début des années 2000.
Image from Dufour Ruscio (@DufourRuscio)
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Cool new feature for Google Ads users!
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