Founder @And/or Labs; building intelligence products for media, adtech, and emerging tech.
Calgary, Alberta
Joined February 2009
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- Following1.6K
- Followers3.9K
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Vishveshwar Jatain retweeted
Introducing ⌘+L, the fastest way to dispatch Claude Code or Codex to edit your website.
Vishveshwar Jatain retweeted
💼 Modem is growing!
we're hiring a Content Marketer in Toronto - know someone great? send it their way
jobs.modem.ai/?p=4082c5842de…
Vishveshwar Jatain retweeted
I'm Emile, 28, ex-Citadel quant, and I'm building something to make your conversion rate go up
Introducing RoutingCat, an agent-first CLI made for optimizing your conversion rate automatically.
One prompt on your SaaS/landing/agency and have your agent try variants in minutes. RoutingCat learns in the background how to route visitors to the variants they respond best to. On vercel, decisions are made server-side in a fraction of a millisecond, without any flicker or browser script.
Your claude code knows how to parametrize everything and analyze results. You bring your own AI, we give it a CLI and skills .
Ah! As a bonus it also allows you to run complete attribution analysis and see where converts come from with your ads, social, search, etc.
Installation is a single prompt from your project, for instance "Install RoutingCat using the npx routingcat init, then finish setup with the routingcat skill"
DMs open!
routingcat.com
Vishveshwar Jatain retweeted
When it comes to hiring, it’s easier to tame a reckless hustler than it is to instill that dawg in someone
Vishveshwar Jatain retweeted
Will Agents revolutionize DSPs or just the clicking?
That’s the question we put to Jules Minvielle, founder and CEO of Olyzon, on the latest episode of Unharnessed.
Hottest takes:
→ Programmatic isn’t going anywhere soon. Agents work best on the stack where the volume already is. AdCP is promising, but Jules says it hasn’t scaled yet.
→ If buying direct saves 20–30%, the friction is worth solving. If programmatic costs a couple of points, most buyers will stay put. Jules’s view is that DSPs and SSPs bring a lot of value and just need to price for it.
→ Headless is coming. Over the last 6–9 months, platforms have opened their APIs more than ever. Jules says clicking around a UI makes less sense when everyone else works through agents.
We also covered why French AdTech punches above its weight, and Joe’s theory about revolutionary blood. 🇫🇷
Listen to the full episode below 👇
Vishveshwar Jatain retweeted
I'm going to pick on someone because I just got triggered -- Ad Tech of the last 20 years has been obsessed with "whose side are you on? the advertisers' or the publishers'". I'm here to tell you that this is marketing bullshit. There are no sides. There is efficiency and inefficiency. Advertisers overpaying without elasticity stop buying altogether. Publishers who make more money from market inefficiency are skating on thin ice, and the only way any of this works is that the market maximizes competition -- it's our strength that we have competition, not a weakness. Anything that can be done to collapse the tremendous infrastructure failure that is "buy side vs sell side" ad tech is a good thing.
Vishveshwar Jatain retweeted
Thanks for the coverage @Forbes
Too old for 30u30, also not a fraudster!
forbes.com/sites/victordey/2…
RT @airgups23: Hey Marketing & Advertising Twitter!
We're running a FREE session tomorrow on Synthetic Audiences with our friends at @Vurv…
Vishveshwar Jatain retweeted
who wants to be a millionaire?
i actually want to know if your account on X is worth $1M
go check this out myaccworth.com
Vishveshwar Jatain retweeted
unfair creator! payouts for last week's launches are ready
volume is getting ridiculous
drop your claims in the replies!
Vishveshwar Jatain retweeted
We raised $9M to give your agents the internet.
Led by @generalcatalyst, with @orangecollectv and Robinhood Ventures.
Search, scrape, crawl, monitor with one API trusted by 800+ customers.
We’re making it ridiculously easy to build with web data.
Vishveshwar Jatain retweeted
Thurs Oct 22 I'll break down the Google remedies results and help publishers think about go-forward strategies and contingency planning. This #AdTechTherapy CampFire session is brought to you by @BeelerTech and is available to its publisher and In-View communities. Reg link below!
Vishveshwar Jatain retweeted
Seriously, what is the point in AI comments? Who is it that's teaching this to be an effective way of marketing your product or service? What is it exactly that those doing it are hoping to achieve? All they do is irritate people.
(I know I'm far from the first person to rant about this, but just getting absolutely sick of them)
Vishveshwar Jatain retweeted
Introducing OpenSource Free WebAccess
- 100% FREE Web search & fetch @Tiny_Fish
- Any web page & data, agent can access
- Routing each request to the vendor best at that task
- Benchmark on cost/speed/token-efficiency
Try it at treg.to/web-access
Repo link below 👇
Vishveshwar Jatain retweeted
This is the GTM workflow I'd copy first.
Find people describing your problem out loud, score them, reach out while they still care. @yangyi's version costs $0.07 a run on @treg_to.
Repo + setup prompt in the quoted thread 👇
Vishveshwar Jatain retweeted
Restaurants are dead.
Chefs are dead.
I just bought an airfryer and I can cook anything.
And recipes are on the internet for free!!
Vishveshwar Jatain retweeted
Unser CEO will Jira als Ticketsystem mit seinem Vibecoded Tool ersetzten
