quick way to boost cvr is by receiving (or creating) great testimonials that answer objections
if ur testimonial says "great product!" ur ngmi
馃敟-> "i was [specific problem] for [timeframe]. after using [product], [specific result]. now I [new behavior/identity]."
example:
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your niche is probably too broad
"fitness" = too broad
"women's ab training for busy moms" = better
clearer messaging (speak their language)
less competition (you don't get attacked)
premium pricing (you set the price)
pick a specific avatar and own them
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if your net margins are under 20% at scale, you are ngmi
always look to markup 4x so you can have some "fat" in your pricing. dont just run lowest price possible, shits expensive these days lollll
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the "get rich quick" guys are gone. the guys left are the ones who understand
creative testing cycles, unit economics, etc
if youre still here, youve already won the first half of the battle. lock in馃敀
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you should be monitoring objections in your ad comments
if 10 people ask "is it waterproof?", your landing page failed to answer that. take the top 5 questions from your comments and put them in a FAQ section on your site
can help increase your cvr
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q1 is only slow if you're still running q4 angles.
stop selling "gifts for him/her" start selling "new year, new you."
january = self-improvement
your creative strategy should be to solve the insecurity they feel after gaining holiday weight or spending too much money
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quit making decisions based on how you feel instead of what the feedback loops are telling you.
remove the emotion, follow the data, and get out of your own head mannnnnnnn
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the difference between winners and the guys complaining is simple.
one is testing 10 high intent concepts a week.
the other is still trying to find the perfect "setting" in the ad account.
lmfaooo stop clicking buttons and start workin
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if u r complaining about ur product not having enough content for u to run it
ur ngmi...
let me tell u why 馃У...
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