Pinned Tweet
This Pixar-style song ad I made spent $250k in 7 days inside @ecomuniversity.
I packed how I make them into a Claude skill + a tutorial on the fastest workflow, well under an hour per ad.
Follow + comment “song skill” and I’ll DM you both.
RT's are highly appreciated 🤝
Damn this blew up after @corto_ecom ‘s RT, thanks bae.
But guys, just realised the tutorial didn’t capture my voiceover. I will rerecord it and hit your DM’s asap. Mb for the delay
1
3
481
Most high-performing ads follow the same core editing principles, no matter the brand.
When you understand why these techniques work, you can apply them to your own creative and instantly improve performance.
Here are 3 editing methods used by top DTC brands, with examples.🧵👇
Tutorial and a free presets at the end.
Method 3: Add Subtle Motion to Images For Better Retention
TECHNIQUE –
Use slow zoom-in, zoom-out (Ken Burns effect) to images.
Add slight shake or parallax movement to create depth.
WHY THIS WORKS –
Zooms create a sense of narrative progression
It subconsciously tells the viewer, “this image is going somewhere” which keeps the eyes on screen.
Micro-motion prevents visual fatigue
A study by MIT’s Department found that even minimal movement can reset visual attention and extend engagement time.
FREE PRESET FOR THE EFFECT BELOW👇
1
2
260